Search engine optimization — three words you’ve probably heard a lot when running your business. But what is it? How does it work? And, most importantly, how do …
[Read more...] about SEO explained: A primer for content marketers
B2B eCommerce Content Marketing and Strategy
Search engine optimization — three words you’ve probably heard a lot when running your business. But what is it? How does it work? And, most importantly, how do …
[Read more...] about SEO explained: A primer for content marketers
Any writer knows the struggle of trawling the internet in search of the perfect statistic. Opening link after link in search of the coveted original source. …
[Read more...] about Article research tips: Where to find statistics online
Since the upheaval of 2020, the global economy has drastically changed, eCommerce included. Even so, eCommerce has always operated at breakneck speed, which …
[Read more...] about 35 Amazing eCommerce learning resources to cover the industry
Everyone has dreamed of starting their own business at some point in life. But not everyone has what it takes to turn that idea into a reality. The startup …
[Read more...] about Why your startup should invest in webinars as an early growth tactic
Managing a thriving eCommerce business can be hectic; it’s no easy task juggling functions such as marketing and sales while ensuring your business’s data …
[Read more...] about 28 AI tools to help run your eCommerce business
Everyone hates typos, especially once they’ve been printed, paid for, and distributed. Whether it’s a typo on product packaging, a printed communications piece …
[Read more...] about Proofreading tips: 8 Techniques to avoid typos
The success of SaaS products relies on your product and your audience. A powerful product is critical for business growth, but only if you understand how to …
[Read more...] about How to uncover and define your user persona
Buyer personas paint a picture of your different buyer groups, and are a crucial component of any organization. While they may seem gimmicky, a lot of research …
[Read more...] about How to create a buyer persona that you actually use
Two of the most common issues I see in B2B companies are a lack of customers or attracting the wrong ones. The “wrong” customers are your “poor-fit leads” — …
[Read more...] about How to craft your ideal customer profile (ICP)
Want to collaborate? Find me at Rachel[at]rachelandreago.com.