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Rachel Andrea Go

B2B eCommerce Content Marketing and Strategy

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Content

Rachel Go / December 8, 2022

SEO explained: A primer for content marketers

Search engine optimization — three words you’ve probably heard a lot when running your business. But what is it? How does it work? And, most importantly, how do …

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Rachel Go / December 5, 2022

Article research tips: Where to find statistics online

Any writer knows the struggle of trawling the internet in search of the perfect statistic. Opening link after link in search of the coveted original source. …

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Rachel Go / November 24, 2022

35 Amazing eCommerce learning resources to cover the industry

Since the upheaval of 2020, the global economy has drastically changed, eCommerce included. Even so, eCommerce has always operated at breakneck speed, which …

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Rachel Go / November 21, 2022

Why your startup should invest in webinars as an early growth tactic

Everyone has dreamed of starting their own business at some point in life. But not everyone has what it takes to turn that idea into a reality. The startup …

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Rachel Go / November 7, 2022

28 AI tools to help run your eCommerce business

Managing a thriving eCommerce business can be hectic; it’s no easy task juggling functions such as marketing and sales while ensuring your business’s data …

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Rachel Go / October 20, 2022

Proofreading tips: 8 Techniques to avoid typos

Everyone hates typos, especially once they’ve been printed, paid for, and distributed. Whether it’s a typo on product packaging, a printed communications piece …

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Rachel Go / October 17, 2022

How to uncover and define your user persona

The success of SaaS products relies on your product and your audience. A powerful product is critical for business growth, but only if you understand how to …

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Rachel Go / October 10, 2022

How to create a buyer persona that you actually use

Buyer personas paint a picture of your different buyer groups, and are a crucial component of any organization. While they may seem gimmicky, a lot of research …

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Rachel Go / October 3, 2022

How to craft your ideal customer profile (ICP)

Two of the most common issues I see in B2B companies are a lack of customers or attracting the wrong ones. The “wrong” customers are your “poor-fit leads” — …

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