Get CMO-level marketing direction, without the full-time hire
I lead marketing for B2B companies from pre-launch through Series C. As your Fractional CMO, I craft the strategy, build your foundation, and develop the systems and processes to fuel your growth and acquisition strategies.
Your early-stage, growth-focused, fractional CMO
When you build a business, you must be thinking about growth and acquisition strategy from the very beginning. I’ve seen too many early-stage startups forego any marketing direction and build the wrong foundation (or don’t have one at all).
For many of my clients, they need CMO guidance, but don’t need or want a full-time hire just yet. That’s where I come in.
I work with pre-launch to Series C B2B eCommerce and SaaS startups to;
- Build the foundation for your marketing team; the tools, processes, workflows, brand references, and core knowledge
- Find your ideal customer profile and document the voice of customer
- Test different acquisition channels and monitor the results to learn where to invest
- Launch websites, editorial calendars, content strategy, and sales enablement materials
- Hire, train, and build out your core marketing team
- And much more
Finding a fractional CMO: 8 Key roles and responsibilities of a temporary marketing manager
How it works
1. Discovery call: We talk about where you are, where you want to be, and whether I’m the right fit. If I’m not, I’ll say so.
2. Audit and plan: First 3-4 weeks. I assess your current state, including the team, tools, tracking, content, pipeline, and product. We’ll discuss where to start, what I suggest, and what I’ll be tracking.
This is also when I start poking around your tools and processes, and setting up (if needed) new workflows, dashboards, and attribution.
3. Ongoing leadership: After a trial period of a few months, I move to month-to-month on contract. I’ll be in your Slack, standups, and board prep. I typically allocate 10 hours/week per client, but it can vary widely. This is a retainer rather than an hourly situation so I can handle whatever pops up next.
4. Handoff: As you grow, we’ll know when it’s time to hand off to a full-time CMO. I’ll help to find, hire, and transition them cleanly with all the tools and resources they need to succeed.
As with all my clients, my goal is to grow you to a stage where it’s time for a full-time hire.
Build strategically from the start.
Who is Rachel Andrea Go?
I’ve been a marketer since 2013, and I’ve spent the last several years inside B2B companies at exactly the stages where getting marketing wrong is most expensive. That means I’m familiar with:
- Acquisition models for pre-launch through Series C. I’ve seen and executed (and learned from) the plays that work and the ones that sound good but waste runway at each stage.
- B2B buyer journeys, with long sales cycles, multiple stakeholders, content-heavy nurture paths, and sales-marketing alignment.
- Founding a marketing function from scratch. I’ve been boots-on-the-ground when there’s no team, no tooling, no data, and no one to hand things to.
- Rebuilding a marketing function after the wrong foundation. I can diagnose what’s load-bearing, what needs to go, and in what order.
Check out some of what I’ve done below! (And on my portfolio)
How I Set up Marketing for an eCommerce Shipping and Fulfillment Company as Their Fractional CMO
If you’re a B2B founder between pre-launch and Series C, and you know marketing matters more than your current setup reflects, let’s talk shop. Worst case, you get an outside read on your situation. Best case, we build the foundation that takes you to the next stage.