How well do you know your customers? Do you know what motivates them? What keeps them up at night? What does their dream role look like? What would make their …
Blog
Finding a fractional CMO: 8 Key roles and responsibilities of a temporary marketing manager
Hiring a purposefully temporary marketing manager might seem strange, but it can come with many benefits — especially if your team isn’t ready for or can’t …
How to run a content audit and update
Imagine you have a huge refrigerator with double doors, an ice maker, and all the space you’d ever need. You love it — until it fills up, and things in the back …
Content repurposing guide: How to extend the lifetime value of your content
Content creation can feel like a never-ending treadmill. As soon as one piece is published, your content marketing team has already set to work on the next …
[Read more...] about Content repurposing guide: How to extend the lifetime value of your content
Brand partnerships strategy: Different partnership types and activities
A brand partnership strategy is a brilliant marketing move that puts the resources and reputation of two or more brands to work to benefit each partner. These …
[Read more...] about Brand partnerships strategy: Different partnership types and activities
Customer surveys and interviews: How to get to know your customers better
How well do you know your customers? Do you have a close relationship, or is it limited to the basics like age, gender, purchasing frequency, etc.? Building …
[Read more...] about Customer surveys and interviews: How to get to know your customers better
Audience intelligence: Power up your marketing by understanding your customers
Audience intelligence should guide the strategy around everything you do as a business. It reveals not only the best audience for your goals, but also what they …
[Read more...] about Audience intelligence: Power up your marketing by understanding your customers
How (and why) to track the business value of your content
Digital marketers who live and breathe content understand it's important, but how do you communicate the business value of content to your team? No matter …
[Read more...] about How (and why) to track the business value of your content
How to hire a content marketing manager
Content is valuable for every company - the right content strategy creates compounding returns, boosts business ROI, and generates high-quality leads. However, …
[Read more...] about How to hire a content marketing manager
How to create a winning B2B inbound marketing strategy
Gone are the days when you needed double-page spreads in industry magazines and in-person trade shows to sell your products; B2B marketing reigns over digital …
[Read more...] about How to create a winning B2B inbound marketing strategy
Startup content marketing: Crafting an effective content strategy
The early days of a startup are wild, frantic, and filled with non-stop things to do. That usually means you end up with a lot of content scattered around with …
[Read more...] about Startup content marketing: Crafting an effective content strategy
200+ Content creation tools: How to research, write, and share amazing blogs
If you write content and need a directory to help you navigate all the amazing tools and services on the web, look no further. After writing 538 professional …
[Read more...] about 200+ Content creation tools: How to research, write, and share amazing blogs
Customer retention 101: 9 Strategies you can implement this week
Remember the early startup days when your biggest problem was acquiring customers? As your business grows, your focus needs to shift to how to keep them. This …
[Read more...] about Customer retention 101: 9 Strategies you can implement this week
Webinar strategy 101: Everything you need to run a successful webinar
If you aren't investing in webinar strategy as part of your overall marketing efforts, you're missing an enormous opportunity. According to 73% of marketers and …
[Read more...] about Webinar strategy 101: Everything you need to run a successful webinar
How to create a masterful end-to-end customer onboarding experience
We all know the importance of customer acquisition. It generates revenue to fuel your growth and keeps your business alive. But not every company understands …
[Read more...] about How to create a masterful end-to-end customer onboarding experience
How to organize qualitative data for quantitative analysis
Marketing decisions need to come from a mix of data, experience, observation, and a slew of other factors. I wrote about the importance of making data-driven …
[Read more...] about How to organize qualitative data for quantitative analysis
How superstar marketers use data to drive decisions (and the results)
"Other people were doing it, so we thought we should, too." "It looked cool." "I don't know." Those are some answers you don't want to hear from your …
[Read more...] about How superstar marketers use data to drive decisions (and the results)
How to Land and Manage Guest Blog Exchanges
A guest posting program is a great way to build relationships, provide value to your brand partners, and increase your audience reach. I’ve coordinated …
[Read more...] about How to Land and Manage Guest Blog Exchanges
Competitor Research: What it is and How to do it in 8 Steps
Think about some of the biggest brands across different industries. In the shoe industry, Nike, Adidas, and Skechers compete for the top spot; in fast food, …
[Read more...] about Competitor Research: What it is and How to do it in 8 Steps
Launching An Interview Series At MyFBAPrep
In January 2024, I spoke with eight knowledgeable partners in the MyFBAPrep network for a new interview series that dove into these folks' backgrounds, what …
[Read more...] about Launching An Interview Series At MyFBAPrep
Content Outsourcing: Role Progression and How To Maintain Quality
Whether you’re an independent contractor or in-house marketing manager, you’re limited to the number of hours in your work day. If you want to promote your …
[Read more...] about Content Outsourcing: Role Progression and How To Maintain Quality
Content Distribution: 13 Channels to Reach Your Best Audiences
Marketing teams invest significant time and budget into content creation. But those efforts go to waste if your target audience misses or ignores …
[Read more...] about Content Distribution: 13 Channels to Reach Your Best Audiences
How To Write a Case Study That Converts
Anyone can say they’re the best at what they do, but not everyone has the evidence to back up their claims. That’s why case studies are so powerful—they show …
[Read more...] about How To Write a Case Study That Converts
How To Set Your Freelance Rates
You are not the first person to wonder about how to set your freelance rates, and I am not the first to write about it (scroll to the resources section at the …
WordPress.org Vs. WordPress.com: Choosing the Right Platform for Your Content
With 810 million websites (around 43% of all sites in existence) using it as of 2023, WordPress is a giant among website creation platforms. That comes as no …
[Read more...] about WordPress.org Vs. WordPress.com: Choosing the Right Platform for Your Content
Where to Find Remote Marketing Jobs
Do you love testing acquisition channels, and hate wasting time in an office? Fortunately for you, marketing has some of the best remote work roles in the …
10 Ways to Promote a Paid Newsletter Subscription or Email Course
If social media is rented land, then email marketing is owned — you have full control. Unlike social media's ever-changing rules and algorithms, email gives …
[Read more...] about 10 Ways to Promote a Paid Newsletter Subscription or Email Course