Blog
Case studies, marketing strategy notes, and remote-work essays.
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How To Hire a Content Marketing Manager
Content is valuable for every company - the right content strategy creates compounding returns, boosts business ROI, and generates high-quality leads. However, without a content …
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200+ Content Creation Tools: How to Research, Write, and Share Amazing Blogs
The tools I've used to generate content ideas, do keyword research, analyze competitors, optimize for SEO, write compelling titles and outlines, find relevant images, amplify content, and measure success.
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How to Conduct Consumer Research
How well do you know your customers? Do you know what motivates them? What keeps them up at night? What does their dream role look like? What would make their lives easier? Knowing …
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Finding a fractional CMO: 8 Key roles and responsibilities of a temporary marketing manager
Hiring a purposefully temporary marketing manager might seem strange, but it can come with many benefits — especially if your team isn’t ready for or can’t afford a full-time dedicated …
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How to run a content audit and update
Imagine you have a huge refrigerator with double doors, an ice maker, and all the space you’d ever need. You love it — until it fills up, and things in the back start to spoil. Keeping …
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Content repurposing guide: How to extend the lifetime value of your content
Content creation can feel like a never-ending treadmill. As soon as one piece is published, your content marketing team has already set to work on the next 10 ideas. I get it — content …
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Brand partnerships strategy: Different partnership types and activities
A brand partnership strategy is a brilliant marketing move that puts the resources and reputation of two or more brands to work to benefit each partner. These partnerships help to …
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Customer surveys and interviews: How to get to know your customers better
How well do you know your customers? Do you have a close relationship, or is it limited to the basics like age, gender, purchasing frequency, etc.? Building a strong base of repeat …
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Audience intelligence: Power up your marketing by understanding your customers
Audience intelligence should guide the strategy around everything you do as a business. It reveals not only the best audience for your goals, but also what they are trying to achieve. …
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How (and why) to track the business value of your content
Anyone who creates content knows that it's worth investing in. Proving "this blog post led directly to X signups based on last-touch attribution" helps to get the rest of the team on board, too.
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How to create a winning B2B inbound marketing strategy
Gone are the days when you needed double-page spreads in industry magazines and in-person trade shows to sell your products; B2B marketing reigns over digital commerce. Within this …
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Startup content marketing: Crafting an effective content strategy
I'll go over content marketing management and strategy for startups, how it can fuel your growth, and why you need a content manager to execute it all.
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Customer retention 101: 9 Strategies you can implement this week
Want to build a sustainable business? As you grow, your focus should shift to customer retention and CLV. These retention strategies will help you reduce churn, build better funnels, and create an outstanding customer experience.
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Webinar strategy 101: Everything you need to run a successful webinar
Webinars are one of the best ways to generate high-quality B2B leads. This guide takes you through strategy, templates, and tools to help you conquer the webinar and generate conversions.
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How to create a masterful end-to-end customer onboarding experience
Your onboarding experience directly affects the value a user finds in your product or service. Take a look at some amazing customer onboarding examples and what makes them so effective.
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How to organize qualitative data for quantitative analysis
Marketing decisions should always be data-informed, but what happens when getting that data is like pulling teeth? Here's how to turn the information you do have into measurable results.
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How superstar marketers use data to drive decisions (and the results)
I wanted to learn how marketing leaders decide what initiatives to push, so I spoke to some awesome marketing folks to hear their thought process and results.
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How to Land and Manage Guest Blog Exchanges
Guest posting can build relationships, provide value to your brand partners, and increase your reach. Here are my lessons from running guest posting programs while maintaining consistent internal blogs.
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Webinar marketing: How to promote a virtual event
After organizing and executing webinars with multiple eCommerce brands, tools, and marketplaces, I’ve put together a few webinar marketing strategies for generating leads that convert (and keeping sane).
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6 Things Content Needs to Work
I've dug out a few gems from my LinkedIn inbox lately, triggered by a question an operator asked: "We are just starting to do SEO work and I saw that you were the one doing it for so I …
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Case Study: Building Marketing for a B2B eCommerce Logistics Company
In this case study, I'll document some of the work I did for a logistics client from 2021 to 2026 wherein I build their marketing team from scratch, tested and selected the best …
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Two-year retro at iDrive Logistics: Doubling conversion rate with 120% more inbound contacts on flat traffic
It's been two years since I joined iDrive Logistics as their CMO. Here's a quick check-in on what's moved, fresh from the MCP server I set up for them! The headline: 2X conversion rate …
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How my fractional CMO model was born from an early project brief
Earlier at dinner someone asked me how I design my fractional CMO engagements and structure, and it's been asked enough at this point that I decided to document it (with the help of a …
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I'm a Certified Marketing Engineer (Plus the Project That Earned My Diploma)
I just earned the Marketing Engineer certification from Profound University with a 90% score. The capstone was a self-improving LinkedIn pipeline I built inside the iDrive Marketing …
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How I ran Deliverr's Discoverr Conference 55% under budget
In this case study, I'll go over how I built and delivered the Discoverr virtual conference for $9K vs $20K projected, with cost-per-seller at $1,125 vs $2,500 forecast. What CMO-tier …
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Building Deliverr's Walmart Marketplace email course from audience signals
A lot of what I learned during my time at Deliverr influenced how I listened to and actioned the customer voice in my career since. And one of my favorite stories that comes up all the …
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Creating 13 pages of B2B fulfillment web copy for Shipwire
After consulting with Claude, I discovered that most of my clients have come from other clients. So, in this case study, I'll cover some work I did for Shipwire that spurred even …
