How well do you know your customers? Do you know what motivates them? What keeps them up at night? What does their dream role look like? What would make their …
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Finding a fractional CMO: 8 Key roles and responsibilities of a temporary marketing manager
Hiring a purposefully temporary marketing manager might seem strange, but it can come with many benefits — especially if your team isn’t ready for or can’t …
How to run a content audit and update
Imagine you have a huge refrigerator with double doors, an ice maker, and all the space you’d ever need. You love it — until it fills up, and things in the back …
Content repurposing guide: How to extend the lifetime value of your content
Content creation can feel like a never-ending treadmill. As soon as one piece is published, your content marketing team has already set to work on the next …
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Brand partnerships strategy: Different partnership types and activities
A brand partnership strategy is a brilliant marketing move that puts the resources and reputation of two or more brands to work to benefit each partner. These …
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Customer surveys and interviews: How to get to know your customers better
How well do you know your customers? Do you have a close relationship, or is it limited to the basics like age, gender, purchasing frequency, etc.? Building …
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Audience intelligence: Power up your marketing by understanding your customers
Audience intelligence should guide the strategy around everything you do as a business. It reveals not only the best audience for your goals, but also what they …
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How (and why) to track the business value of your content
Digital marketers who live and breathe content understand it's important, but how do you communicate the business value of content to your team? No matter …
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How to hire a content marketing manager
Content is valuable for every company - the right content strategy creates compounding returns, boosts business ROI, and generates high-quality leads. However, …
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How to create a winning B2B inbound marketing strategy
Gone are the days when you needed double-page spreads in industry magazines and in-person trade shows to sell your products; B2B marketing reigns over digital …
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Startup content marketing: Crafting an effective content strategy
The early days of a startup are wild, frantic, and filled with non-stop things to do. That usually means you end up with a lot of content scattered around with …
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200+ Content creation tools: How to research, write, and share amazing blogs
If you write content and need a directory to help you navigate all the amazing tools and services on the web, look no further. After writing 538 professional …
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Customer retention 101: 9 Strategies you can implement this week
Remember the early startup days when your biggest problem was acquiring customers? As your business grows, your focus needs to shift to how to keep them. This …
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Webinar strategy 101: Everything you need to run a successful webinar
If you aren't investing in webinar strategy as part of your overall marketing efforts, you're missing an enormous opportunity. According to 73% of marketers and …
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How to create a masterful end-to-end customer onboarding experience
We all know the importance of customer acquisition. It generates revenue to fuel your growth and keeps your business alive. But not every company understands …
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How to organize qualitative data for quantitative analysis
Marketing decisions need to come from a mix of data, experience, observation, and a slew of other factors. I wrote about the importance of making data-driven …
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How superstar marketers use data to drive decisions (and the results)
"Other people were doing it, so we thought we should, too." "It looked cool." "I don't know." Those are some answers you don't want to hear from your …
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How to Land and Manage Guest Blog Exchanges
A guest posting program is a great way to build relationships, provide value to your brand partners, and increase your audience reach. I’ve coordinated …
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10 Ways to Promote a Paid Newsletter Subscription or Email Course
If social media is rented land, then email marketing is owned — you have full control. Unlike social media's ever-changing rules and algorithms, email gives …
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How to Improve Email Deliverability: Getting Emails to Inboxes
Before thinking about email open rates and clicks, you need to make sure your messages actually land in people's inboxes. All that time, energy, and effort …
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How to Create AI-Generated Content That You Can Be Proud Of
All successful marketers know the secret to getting ahead is to work smarter, not harder. They embrace technology and tools — artificial intelligence (AI) …
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Where to Find Remote Marketing Jobs
Do you love testing acquisition channels, and hate wasting time in an office? Fortunately for you, marketing has some of the best remote work roles in the …
Product-Led Growth: What It Is and Why Every Brand Needs It
Most companies and brands have their own platforms. This could be the case of a SaaS where your platform is your product, or an eCommerce brand with a DTC …
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How to Use Structured Interviews to Unveil Customer Insights
Understanding what drives your consumers may seem like yet another task to check off your to-do list, but it’s a key component to your business’s success. …
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What to Look for in Your Brand’s Chief Customer Officer
Delivering the perfect customer experience has become paramount to the success of any business. Whether you operate in the SaaS space, are building a DTC brand, …
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36 Amazing eCommerce learning resources to cover the industry
Since the upheaval of 2020, the global economy has drastically changed, eCommerce included. Even so, eCommerce has always operated at breakneck speed, which …
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