Work
Fractional CMO for B2B eCommerce operations companies, and the first marketing hire at startups from pre-launch to Series C.
What clients say
Rachel’s support helped me raise my prices 150% in the past two years. Beyond the business results, Rachel is great to work with. She’s 100% reliable, and her turnaround is lightning fast. You and your business would be lucky to hire her.
— Karl Sakas, Sakas and Company Founder
Rachel was the first marketing hire at Deliverr, and from Day 1 she exemplified no other Deliverr value more than “Be Lean”. She was able to set up our newsletter and blog within a few weeks, coordinating across writers, designers, partners and development to publish multiple new forms of content every day.
— Michael Krakaris, Deliverr Co-Founder
Rachel is the most organized team lead I have worked with. She is highly communicative, hands-on, and proactive in guiding a team to create high-quality content to achieve her vision for her client.
— Brandy Burden, Freelance Writer
See samples of the work and more client testimonials.
Current and previous clients
I’ve been in the marketing game for 20+ years and I struggle to think of a single person with as much depth and breadth as Rachel that also executes with the throughput/delivery Rachel achieves. She manages her team, vendors and budgets extremely well…and has a wonderful positive attitude doing so.
— Tom Wicky, MyFBAPrep Co-Founder

Read some of my client testimonials.
Joan clue 2/3: Next clue, she has gone to hear nice things that my clients have said about my work.
Mentions
I worked with Rachel at Skubana and she is hands down one of the best people I’ve ever worked with. Incredibly organized, very responsive and extremely knowledgeable in the marketing industry….Rachel has ruined marketers for me. I can’t seem to ever find anyone who is even close to as good as she is or has as much drive as she does.
— Andrew Maff, Skubana Director of Marketing (former)
- [Podcast] Modern Merchant Podcast [EP 27]: How important is marketing in driving ecommerce sales? w/ Rachel Go (opens in a new tab) (Flxpoint)
- Data vs. insights-driven marketing: what’s the difference? (opens in a new tab) (Supermetrics)
- Top 7 E-commerce Experts and Their Strategies for Success in 2022 (opens in a new tab) (Delante)
- Ecommerce Trends For 2022 (opens in a new tab) (Teikametrics)
- Amazon FBA: Is It Worth It? (opens in a new tab) (Teikametrics)
- Psychographics: The power of understanding your prospects (opens in a new tab) (Freshworks)
- Spring Cleaning Your eCommerce Business: 4 Tips to Get Rid of the Dust & Maximize Sales (opens in a new tab) (Payoneer)
- 2024 Gartner® Magic Quadrant™ for Digital Commerce (opens in a new tab) (Payoneer)
- 50 Top Ecommerce Experts To Watch In 2020 (opens in a new tab) (The Ecomm Manager)
- 10 Experts Reveal Their No. 1 Tip For Nailing High Email Open Rates (opens in a new tab) (Mailmunch)
- Q4 2020 Predictions From Across the eCommerce Industry (opens in a new tab) (Payability)
- 2020 Ecommerce Best Practices Guide With 21 Tips (opens in a new tab) (The Ecomm Manager)
- The Complete Guide to Direct-to-Consumer (DTC) Marketing (opens in a new tab) (Produce Results)
- 24 Must-Haves For Your Content Marketing Reporting Dashboards (opens in a new tab) (Databox)
- Here’s how to stay productive — and connected — when you work from home (opens in a new tab) (NBC News)
- 28 Email Marketing Best Practices that Convert (opens in a new tab) (Mailigen)
- What makes a good writing partner? (opens in a new tab) (Kiera Abbamonte)
- 8 Tips for Effectively Managing Remote Workers (opens in a new tab) (CMSWire)
- Marketing 101: What Makes A Guest Post Good? (opens in a new tab) (Fupping)
- How to Do Email Marketing the Right Way: 32 Experts Weigh In (opens in a new tab) (Omnisend)
- Email Sequence Templates: 5 Principles That Gets More Traffic, Links, and Sales (opens in a new tab) (Growth Ramp)
- Case Study: How Neil Patel Doubled His SEO Traffic and Organic Rankings (opens in a new tab) (Bill Acholla)
- Is being a digital nomad all it’s cracked up to be? (opens in a new tab) (Quuu)
- Rachel from Hubstaff – Enjoying Family Life While Working Remotely (opens in a new tab) (Surf Office)