eCommerce Content Marketing and Strategy

Create content that wins customers

Rachel’s support helped me raise my prices 150% in the past two years. Beyond the business results, Rachel is great to work with. She’s 100% reliable, and her turnaround is lightning fast. You and your business would be lucky to hire her.
— Karl Sakas, Sakas and Company Founder

Improve your communications strategy, email marketing, web content/SEO, and craft copy that stands out to your target audience.

I’ve been a content strategist, SEO writer, and inbound marketer since 2013. Working with clients around the globe has taught me the value of communication and the impact that content can have on your bottom line.

Content strategy is vital in today’s age of information overload. That’s why I strive to align a company’s vision with tangible, manageable business goals. In order to implement strategy, I utilize hard-earned time management skills with a voracity for writing to produce quality content, efficiently, and within deadline.

Check out some samples of my work.

Services

Rachel was the first marketing hire at Deliverr, and from Day 1 she exemplified no other Deliverr value more than “Be Lean”. She was able to set up our newsletter and blog within a few weeks, coordinating across writers, designers, partners and development to publish multiple new forms of content every day.
— Michael Krakaris, Deliverr Co-Founder

I have experience creating and marketing content for eCommerce businesses and B2B tech companies.

With a background of testing strategies in content and inbound marketing, I can bring an ultra-organized, optimized content management process to your business (and your clients).

I’m always on the lookout for more efficient processes, strategies we can put to the test, and how to drive growth through content marketing.

An ideal fit client would need a mix of process master + implementer that proves both rewarding and effective.

Here are a few ways I help my clients grow:

Content Marketing Strategy
Online Content Management
Blog and Guest Post Coordination
Search Engine Optimization
Editing and Copywriting

Want to collaborate? Let’s chat.

Process

Rachel is the most organized team lead I have worked with. She is highly communicative, hands-on, and proactive in guiding a team to create high-quality content to achieve her vision for her client.
— Brandy Burden, Freelance Writer

I work with long-term clients (some as far back as 2014) and often act as their in-house marketer despite being a contractor. This is especially true for the many startups for whom I was the first (and only) person on the marketing team

This way, I get to know my clients’ audience, voice, business, and their partners. All of that makes for better, more impactful content.

Since I work 100% remotely (although I have flown out to visit client headquarters on occasion), I require a minimum trial period of 2-months while we gauge whether it’s a good fit.

Current and previous clients

I’ve been in the marketing game for 20+ years and I struggle to think of a single person with as much depth and breadth as Rachel that also executes with the throughput/delivery Rachel achieves. She manages her team, vendors and budgets extremely well…and has a wonderful positive attitude doing so.
— Tom Wicky, MyFBAPrep Co-Founder

Read some of my client testimonials.

Mentions

I worked with Rachel at Skubana and she is hands down one of the best people I’ve ever worked with. Incredibly organized, very responsive and extremely knowledgeable in the marketing industry….Rachel has ruined marketers for me. I can’t seem to ever find anyone who is even close to as good as she is or has as much drive as she does.
— Andrew Maff, Skubana Director of Marketing (former)

Top 7 E-commerce Experts and Their Strategies for Success in 2022 (Delante)

Ecommerce Trends For 2022 (Teikametrics)

Amazon FBA: Is It Worth It? (Teikametrics)

Psychographics: The power of understanding your prospects (Freshworks)

Spring Cleaning Your eCommerce Business: 4 Tips to Get Rid of the Dust & Maximize Sales (Payoneer)

What Does the Future Hold for Global eCommerce? Predictions for 2021 with 7 Industry Leaders (Payoneer)

50 Top Ecommerce Experts To Watch In 2020 (The Ecomm Manager)

10 Experts Reveal Their No. 1 Tip For Nailing High Email Open Rates (Mailmunch)

Q4 2020 Predictions From Across the eCommerce Industry (Payability)

2020 Ecommerce Best Practices Guide With 21 Tips (The Ecomm Manager)

30 Ecommerce Experts Reveal 3 Favorite Strategies To Build a DTC Brand (Produce Results)

24 Must-Haves For Your Content Marketing Reporting Dashboards (Databox)