• Skip to main content
  • Skip to footer

Rachel Andrea Go

B2B eCommerce Content Marketing and Strategy

  • Work
    • Experience
    • Portfolio
    • Testimonials
  • Resources
    • Remote Work Email Course
    • Templates and Downloadables
  • Blog
    • Guest Post Guidelines
  • Contact

General

Rachel Go / March 27, 2023

Sustainable marketing: A guide to greener business practices

Marketing is essential for any business, but in recent years, sustainability has also become a crucial aspect of a brand’s positioning. This has given birth …

[Read more...] about Sustainable marketing: A guide to greener business practices

Guest / March 20, 2023

14 Helpful tools and websites to optimize how you write code

This is a guest post from John Pick. John is a veteran web developer and technology consultant. He specializes in bringing his client’s businesses “online.” By …

[Read more...] about 14 Helpful tools and websites to optimize how you write code

Rachel Go / February 13, 2023

Enterprise customer acquisition tactics

Marketing to enterprise customers is a different game than when trying to land small to medium sized businesses. Backed by budget and manpower, enterprise level …

[Read more...] about Enterprise customer acquisition tactics

Rachel Go / January 9, 2023

Conversion rate optimization tactics: How to convert visitors to customers

Customers go on a journey every time they buy something. Whether they’re a first-time buyer or a loyal customer, it’s your job to guide them along that journey …

[Read more...] about Conversion rate optimization tactics: How to convert visitors to customers

Rachel Go / December 12, 2022

Account-based marketing basics: 5 Steps to build your ABM strategy

Traditional marketing tells you that a wider funnel gets more customers. The more people you target, the higher the chance that more consumers enter your …

[Read more...] about Account-based marketing basics: 5 Steps to build your ABM strategy

Rachel Go / May 2, 2022

How to build content feedback loops across teams

No one creates content for an empty room. You create content to delight customers, help your sales team, and support your customer success department. You use …

[Read more...] about How to build content feedback loops across teams

Rachel Go / April 25, 2022

Customer retention 101: 9 Strategies you can implement this week

Remember the early startup days when your biggest problem was acquiring customers? As your business grows, your focus needs to shift to how to keep them. This …

[Read more...] about Customer retention 101: 9 Strategies you can implement this week

100k to 1m in eCommerce growth

Rachel Go / December 20, 2021

eCommerce growth strategies: How to get from $100k to $1m/month

Once upon a time, $100,000 a month in sales was just a pipedream. But against all odds, you did it. And now, you’re looking at the next mountain peak: $1 …

[Read more...] about eCommerce growth strategies: How to get from $100k to $1m/month

Rachel Go / November 15, 2021

How to build and organize your marketing team structure

Building a powerful marketing team is a smart move at any growth stage. I've worked as a one-woman marketing team for early-stage startups and with enterprise …

[Read more...] about How to build and organize your marketing team structure

Next Page »

Footer

Subscribe

Recent Posts

  • Sustainable marketing: A guide to greener business practices
  • 14 Helpful tools and websites to optimize how you write code
  • Finding a fractional CMO: 8 Key roles and responsibilities of a temporary marketing manager
  • Remote user engagement: 10 Ways to connect with your users online
  • 36 Product marketing tools that every curious marketer should test
  • Customer acquisition tactics for small businesses
  • Enterprise customer acquisition tactics
  • 18 Business benefits of social media
  • Essential Collaboration and Productivity Software for Virtual Teams
  • How to run a content audit and update

Categories

  • Case Study
  • Content
  • eCommerce
  • General
  • Management
  • Product Marketing
  • Remote Work

Get in Touch

Want to collaborate? Find me at Rachel[at]rachelandreago.com.

© 2023 · Rachel Andrea Go · Developed by John Pick