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Rachel Andrea Go

B2B eCommerce Content Marketing and Strategy

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Rachel Go / May 2, 2022

How to build content feedback loops across teams

No one creates content for an empty room. You create content to delight customers, help your sales team, and support your customer success department. You use …

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Rachel Go / April 25, 2022

Customer retention 101: 9 Strategies you can implement this week

Remember the early startup days when your biggest problem was acquiring customers? As your business grows, your focus needs to shift to how to keep them. This …

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100k to 1m in eCommerce growth

Rachel Go / December 20, 2021

eCommerce growth strategies: How to get from $100k to $1m/month

Once upon a time, $100,000 a month in sales was just a pipedream. But against all odds, you did it. And now, you’re looking at the next mountain peak: $1 …

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Rachel Go / November 15, 2021

How to build and organize your marketing team structure

Building a powerful marketing team is a smart move at any growth stage. I've worked as a one-woman marketing team for early-stage startups and with enterprise …

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Rachel Go / November 1, 2021

Product marketing vs growth marketing

There's a world of difference between product marketing and growth marketing, with both playing key roles in a company's success. Yet founders often struggle to …

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Rachel Go / August 24, 2021

9 Tips to improve your startup sales process

Every startup wants to expand and improve, but if your sales process isn’t optimized for conversions, growth, or repeatable business, you’ll remain …

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Rachel Go / July 19, 2021

Top-down versus bottom-up sales models: What they mean and how to use them

A B2B business has several options when choosing a customer acquisition structure, and finding the most effective can take time. The most successful companies …

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Rachel Go / September 28, 2020

How to generate leads using online communities

Online communities like Quora and Reddit are bursting with engaged audiences, all conveniently segmented into their own interests and niches. They're excellent …

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Rachel Go / April 20, 2020

5 Challenges businesses face in 2020 and how to handle them

Four months ago, we thought the biggest 2020 business challenges would be automation, cybersecurity, and global workforces. Today, COVID-19 has transformed …

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Recent Posts

  • Shopify Audiences: What it is and how to leverage it
  • 18 Awesome inventory management software to streamline orders
  • A product marketer’s guide to behavioral design
  • Customer surveys and interviews: How to get to know your customers better
  • Audience intelligence: Power up your marketing by understanding your customers
  • Jobs to be done: A customer-first lens for powerful positioning
  • Tips and best practices for A/B testing your marketing channels

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Want to collaborate? Find me at Rachel[at]rachelandreago.com.

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