B2B eCommerce Content Marketing and Strategy
On July 2023, Google will be sunsetting Universal Analytics (UA), the previous generation of Google Analytics, in favor of Google Analytics 4 (GA4). UA will no …
[Read more...] about Google Analytics alternatives: 9 Different ways to track your metrics
No one creates content for an empty room. You create content to delight customers, help your sales team, and support your customer success department. You use …
[Read more...] about How to build content feedback loops across teams
Remember the early startup days when your biggest problem was acquiring customers? As your business grows, your focus needs to shift to how to keep them. This …
[Read more...] about Customer retention 101: 9 Strategies you can implement this week
Once upon a time, $100,000 a month in sales was just a pipedream. But against all odds, you did it. And now, you’re looking at the next mountain peak: $1 …
[Read more...] about eCommerce growth strategies: How to get from $100k to $1m/month
Building a powerful marketing team is a smart move at any growth stage. I've worked as a one-woman marketing team for early-stage startups and with enterprise …
[Read more...] about How to build and organize your marketing team structure
There's a world of difference between product marketing and growth marketing, with both playing key roles in a company's success. Yet founders often struggle to …
Every startup wants to expand and improve, but if your sales process isn’t optimized for conversions, growth, or repeatable business, you’ll remain …
[Read more...] about 9 Tips to improve your startup sales process
A B2B business has several options when choosing a customer acquisition structure, and finding the most effective can take time. The most successful companies …
[Read more...] about Top-down versus bottom-up sales models: What they mean and how to use them
Online communities like Quora and Reddit are bursting with engaged audiences, all conveniently segmented into their own interests and niches. They're excellent …
[Read more...] about How to generate leads using online communities
