General
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Oxford EMBA lessons from our eight core modules
Oxford EMBA lessons from all eight core modules: NPV, WACC, Six Sigma, pricing, service gaps, and the one marketing claim I disagree with.
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Email Signature Marketing: Ideas and Email Signature Generators
I have often said design is one of my weaknesses as a marketer, and you can probably tell by my default plain-text email signatures if we've ever emailed in the past. However, the same …
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eCommerce Growth Tests: 8 Ways To Find the Cause of Slowing eCommerce Growth
If there’s one thing you can count on in the eCommerce space, it’s that it will always keep you on your toes. eCommerce is constantly in flux. Even the most successful online stores …
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18 Content Marketing Templates to Supercharge Your Marketing Strategy
If there’s one thing I’ve learned throughout years and years of content marketing strategy and execution, it’s that your strategy is only as strong as your processes. In Atomic Habits …
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How to Improve Email Deliverability: Getting Emails to Inboxes
Before thinking about email open rates and clicks , you need to make sure your messages actually land in people's inboxes. All that time, energy, and effort spent crafting an email …
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Growth marketing: How to scale with full-funnel optimization
Businesses need more than siloed marketing functions to drive growth in today's highly competitive market. They require a comprehensive marketing strategy that helps them reach and …
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Sustainable marketing: A guide to greener business practices
Marketing is essential for any business, but in recent years, sustainability has also become a crucial aspect of a brand’s positioning . This has given birth to a practice that …
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14 Helpful tools and websites to optimize how you write code
This is a guest post from John Pick . John is a veteran web developer and technology consultant. He specializes in bringing his client’s businesses “online.” By utilizing his skills as …
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Enterprise customer acquisition tactics
Marketing to enterprise customers is a different game than when trying to land small to medium sized businesses. Backed by budget and manpower, enterprise level organizations have …