Below I’ve included some free resources to help you level up your content. The mix of templates below will help you make sure you check off all your boxes when you start a new project, send outreach emails, and organize your efforts.
Content project brief
View the project brief I send out to new clients. This will cover the most important details of a freelance writing project, such as objectives, guidelines, and expectations.
Trello board for content projects
This is the Trello board set-up I use for my content clients. I use it to track internal article progress and manage inbound and outbound guest post exchanges. I use lists to show progression, and titles and tags to keep everyone on the same page at a glance.
Guest post pitch
Copy and paste this email template I use to send out guest post pitches. Fill in the relevant details to ensure you hit the important points, such as title pitches, samples of work, and relevant links.
Webinar planning document
This is a planning doc you can use when hosting a joint webinar with co-marketing partners. It will help ensure key information is easy to find for all parties and clear up any questions, even before they get asked. It’ll have links to key information like the shared slide deck and landing page, as well as important dates and contact information.
Landing page lookbook
A collection of screencaps of some of the online event registration pages and websites I’ve seen around. You can use these to get inspiration for your own events, see what others are doing to drive registrations (ie. the types of prizes they’re highlighting), and learn how to structure your agenda, speakers, and more.
Online event planning templates
I created these in anticipation of organizing an online eCommerce conference for a client. It includes some email templates for reaching out to speakers, potential registrants, and your internal team to share out the event. You’ll also find tracking documents to stay on top of your budget, internal approvals, and timeslot reservations, and checklists for promotions planning, event partner resources, and more.