• Skip to main content
  • Skip to footer

Rachel Andrea Go

B2B eCommerce Content Marketing and Strategy

  • Work
    • Experience
    • Portfolio
    • Testimonials
  • Resources
    • Remote Work Email Course
    • Templates and Downloadables
  • Blog
    • Guest Post Guidelines
  • Contact

Boost your content with these free templates

Below I’ve included some free resources to help you level up your content and marketing efforts. The mix of templates below will help you make sure you check off all your boxes when you start a new project, send outreach emails, and organize your processes.

Content Resources

1) Content project brief

View the project brief I send out to new clients. This will cover the most important details of a freelance writing project, such as objectives, guidelines, and expectations.

2) Trello board for content projects

This is the Trello board set-up I use for my content clients. I use it to track internal article progress and manage inbound and outbound guest post exchanges. I use lists to show progression, and titles and tags to keep everyone on the same page at a glance.

3) Guest post pitch

Copy and paste this email template I use to send out guest post pitches. Fill in the relevant details to ensure you hit the important points, such as title pitches, samples of work, and relevant links.

4) Case study question bank

A list of case study questions you can ask during your customer interviews. This bank provides more questions than you need, but can help you structure your interviews toward the most important insights you’d like to prioritize.

Event Resources

1) Webinar planning document

This is a planning doc you can use when hosting a joint webinar with co-marketing partners. It will help ensure key information is easy to find for all parties and clear up any questions, even before they get asked. It’ll have links to key information like the shared slide deck and landing page, as well as important dates and contact information.

2) Landing page lookbook

A collection of screencaps of some of the online event registration pages and websites I’ve seen around. You can use these to get inspiration for your own events, see what others are doing to drive registrations (ie. the types of prizes they’re highlighting), and learn how to structure your agenda, speakers, and more.

3) Online event planning templates

I created these in anticipation of organizing an online eCommerce conference for a client. It includes some email templates for reaching out to speakers, potential registrants, and your internal team to share out the event. You’ll also find tracking documents to stay on top of your budget, internal approvals, and timeslot reservations, and checklists for promotions planning, event partner resources, and more.

Management Resources

1) Marketing Budget Tracker

This is a simplified template of the budget tracker I use as I manage my clients’ marketing teams. It has sections to track internal team member salaries, consultant and agency fees, software, and miscellaneous expenses. I have used versions of this tracker to plan out annual budgets and track how well we’re staying within them.

Footer

Subscribe

Recent Posts

  • How to run better employee performance reviews
  • 35 Amazing eCommerce learning resources to cover the industry
  • 9 Key functions of a freelance eCommerce writer and why your business needs one
  • The remote worker’s guide to effective asynchronous communication
  • How to identify high purchase intent keywords using data
  • How (and why) to track the business value of your content
  • How Product Listing Page Optimization Wins eCommerce SEO

Categories

  • Case Study
  • Content
  • eCommerce
  • General
  • Management
  • Remote Work

Get in Touch

Want to collaborate? Find me at Rachel[at]rachelandreago.com.

© 2022 · Rachel Andrea Go · Developed by John Pick