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Rachel Andrea Go

Fractional CMO for B2B eCommerce Companies

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Content

google ads content marketing strategy management

Guest / June 8, 2020

How to optimize Your Google ads to generate leads

This is a guest post from Chris Anderson, the head of Recruitment Traffic. Many people complain about the ads that pop up during their online searches, often …

[Read more...] about How to optimize Your Google ads to generate leads

Email marketing tips

Rachel Andrea Go / June 1, 2020

Email Marketing Tips for Increasing Your Open and Click-Through Rates

Average email newsletter open rates stand at a measly 17%, with click-through rates at 2.5%. With the email inbox becoming increasingly crowded and full of …

[Read more...] about Email Marketing Tips for Increasing Your Open and Click-Through Rates

Technical developer

Guest / May 4, 2020

Technical SEO checklist for developers: How to rank higher in Google

This is a guest post from John Pick. John is a veteran web developer and technology consultant. He specializes in bringing his client's businesses "online." By …

[Read more...] about Technical SEO checklist for developers: How to rank higher in Google

social media kpis

Rachel Andrea Go / December 23, 2019

5 Social media KPIs you should be tracking

Is social media generating the results you expect? You shouldn't be looking at likes or follows, but tangible business results that affect your bottom …

[Read more...] about 5 Social media KPIs you should be tracking

A silver pen rests on an open lined notebook next to a smartphone and a laptop on a white desk, all in a black and white setting—perfect for planning your next Guest Blog Exchanges.

Rachel Andrea Go / September 30, 2019

How to Land and Manage Guest Blog Exchanges

A guest posting program is a great way to build relationships, provide value to your brand partners, and increase your audience reach. I’ve coordinated …

[Read more...] about How to Land and Manage Guest Blog Exchanges

How to increase your eCommerce conversions

Guest / September 16, 2019

4 ways to increase your eCommerce conversions

This is a guest post from Alexzander Caine. Alexzander is a content coordinator for Valendigital who loves all things tech. His experience includes Laravel …

[Read more...] about 4 ways to increase your eCommerce conversions

Customer journey and content

Guest / September 2, 2019

Customer journey and content: How to create memorable experiences that lead to conversion

This is a guest post from Marijana Kay. Marijana writes long-form, actionable blog content for folks who know it pays off. She is a freelance writer and content …

[Read more...] about Customer journey and content: How to create memorable experiences that lead to conversion

How to write about different topics

Guest / July 22, 2019

From eCommerce to recruitment: How to write about different topics

This is a guest post from Niki Tibble. Niki is a content writer, copywriter, and all-around wordsmith at Away With Words and Blogon. When she’s not writing …

[Read more...] about From eCommerce to recruitment: How to write about different topics

Deep dive research

Guest / July 1, 2019

Deep-dive research: How to get to the heart of a topic without losing your audience

This is a guest post from Niki Tibble. Niki is a content writer, copywriter, and all-around wordsmith at Away With Words and Blogon. When she’s not writing …

[Read more...] about Deep-dive research: How to get to the heart of a topic without losing your audience

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Recent Posts

  • Webinar marketing: How to promote a virtual event
  • 6 Things Content Needs to Work
  • Case Study: Building Marketing for a B2B eCommerce Logistics Company
  • Two-year retro at iDrive Logistics: Doubling conversion rate with 120% more inbound contacts on flat traffic
  • How my fractional CMO model was born from an early project brief
  • I’m a Certified Marketing Engineer (Plus the Project That Earned My Diploma)
  • How I ran Deliverr’s Discoverr Conference 55% under budget
  • Building Deliverr’s Walmart Marketplace email course from audience signals
  • Creating 13 pages of B2B fulfillment web copy for Shipwire
  • Service as a service: 6 Early lessons from building with AI

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Want to collaborate? Find me at Rachel[at]rachelandreago.com.

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