If social media is rented land, then email marketing is owned — you have full control. Unlike social media's ever-changing rules and algorithms, email gives …
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How to Create AI-Generated Content That You Can Be Proud Of
All successful marketers know the secret to getting ahead is to work smarter, not harder. They embrace technology and tools — artificial intelligence (AI) …
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How to Conduct Consumer Research
How well do you know your customers? Do you know what motivates them? What keeps them up at night? What does their dream role look like? What would make their …
7 Omnichannel marketing lessons from the Barbie movie
On July 21, 2023, Barbie premiered in theaters and generated $70.5 million that same day. The movie went on to bring in more than $155 million in ticket sales …
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Creative omnichannel marketing examples from the Barbie Movie playbook
Are you all seeing pink, or is it just me? Just kidding. I know it's not just me—it's Barbie! Barbie turned the world (and consumer subconscious) pink. And …
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Programmatic SEO: Building High-Traffic Pages at Scale
In the ever-evolving landscape of search engine optimization (SEO), staying ahead of the curve is crucial for you to drive traffic to your …
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14 Steps for Migrating a Website to WordPress
Growth is good, but it can also mean outgrowing your toolkit. In terms of websites, growth can mean your current provider has limited features that no longer …
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An SEO Primer for Content Marketers
Search engine optimization — three words you’ve probably heard a lot when running your business. But what is it? How does it work? And, most importantly, how do …
6 Benefits and responsibilities of a dedicated website marketing manager
Your website is your brand. All of your potential shareholders see it, from your customers, to investors, and even your job candidates. Your website should be …
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