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Rachel Andrea Go

Fractional CMO for B2B eCommerce Companies

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Management

Rachel Andrea Go / April 14, 2026

Service as a service: 6 Early lessons from building with AI

I know I’m late to the party, but it’s been too much fun learning about building with AI not to write about it. I’ve gone down the rabbit hole and have about a …

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A notebook and pen in front of a laptop

Rachel Andrea Go / February 3, 2026

AI Meeting Notetaker Options to Streamline Project Management

Do you spend more time typing out meeting notes than engaging in meetings? AI notetakers have advanced to the point where they create meeting minutes and action …

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January shown on a blank calendar with a blank list of goals beside it

Rachel Andrea Go / March 17, 2025

Q1 Marketing Checklist: Strategic Moves to Set Your Brand Up for Success

When I was in college, one of my favorite professors listed all the assignments for the entire semester in our syllabus, a big change from high school where we …

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Content marketing manager

Rachel Andrea Go / December 23, 2024

How To Hire a Content Marketing Manager

Content is valuable for every company - the right content strategy creates compounding returns, boosts business ROI, and generates high-quality leads. However, …

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Business finances and people ops tools

Rachel Andrea Go / October 28, 2024

17 Tools to Streamline Your Business Finances and People Ops

Growing teams have both increasing budgets and expenses. As your responsibilities and headcount increases, you need to utilize the right tools to organize and …

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Notes next to laptop outsourcing

Rachel Andrea Go / February 26, 2024

Content Outsourcing: Role Progression and How To Maintain Quality

Whether you’re an independent contractor or in-house marketing manager, you’re limited to the number of hours in your work day. If you want to promote your …

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Chief customer officer

Rachel Andrea Go / September 25, 2023

What to Look for in Your Brand’s Chief Customer Officer

Delivering the perfect customer experience has become paramount to the success of any business. Whether you operate in the SaaS space, are building a DTC brand, …

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Lean team martech stack

Rachel Andrea Go / September 11, 2023

How to Structure a Lean Team and Build the Perfect MarTech stack

Bigger isn’t always better. Unlike their traditional counterparts, lean teams are built on efficiency and agility. Lean teams have the power to deliver …

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Marketing KPIs

Rachel Andrea Go / July 31, 2023

How to Set Goals and Which Marketing KPIs to Measure

Marketing goals give your team focus and direction. The goals you set should guide every action you take. Pair these with the right marketing KPIs (key …

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Recent Posts

  • How my fractional CMO model was born from an early project brief
  • I’m a Certified Marketing Engineer (Plus the Project That Earned My Diploma)
  • How I ran Deliverr’s Discoverr Conference 55% under budget
  • Building Deliverr’s Walmart Marketplace email course from audience signals
  • Creating 13 pages of B2B fulfillment web copy for Shipwire
  • Service as a service: 6 Early lessons from building with AI
  • Email Signature Marketing: Ideas and Email Signature Generators
  • 26 Awesome Website Optimization Tools to Improve Your Site Performance
  • AI Meeting Notetaker Options to Streamline Project Management
  • Q1 Marketing Checklist: Strategic Moves to Set Your Brand Up for Success

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Want to collaborate? Find me at Rachel[at]rachelandreago.com.

© 2026 · Rachel Andrea Go · Developed by John Pick