Most customer relationship management (CRM) software and analytics tools only tell you how customers find your products or what they click on before deciding to …
[Read more...] about The what, why, and how of multi-touch attribution models
B2B eCommerce Content Marketing and Strategy
Most customer relationship management (CRM) software and analytics tools only tell you how customers find your products or what they click on before deciding to …
[Read more...] about The what, why, and how of multi-touch attribution models
In recent years, “transparency” has evolved into a buzzword gaining momentum in the business sector. Once a “nice to have” perk, it’s become a necessity for …
[Read more...] about 13 Ways to run a more transparent business
The first marketing hire of a company sits at a unique and exciting position: They guide the development of the brand and business, set up processes, and, …
[Read more...] about First marketing hire: Guidelines and timelines
Hiring a purposefully temporary marketing manager might seem strange, but it can come with many benefits — especially if your team isn’t ready for or can’t …
When someone mentions board meetings, people often think of boring, stuffy decks filled with walls of text, must-do actions, and lots of unnecessary …
[Read more...] about How to build a productive board meeting deck
Growing teams have both increasing budgets and expenses. As your responsibilities and headcount increases, you need to utilize the right tools to organize and …
[Read more...] about 15 Tools to streamline your business finances and people ops
Giving your team feedback, especially negative, can be daunting. You may want to skip employee performance reviews altogether, citing lack of time, or delay …
[Read more...] about How to run better employee performance reviews
“You’re on mute.” Now that we're in 2022 and the COVID-19 pandemic is still raging on, everyone's heard this phrase, and—sadly—it shows how inefficient we …
[Read more...] about The remote worker’s guide to effective asynchronous communication
The early days of a startup are wild, frantic, and filled with non-stop things to do. That usually means you end up with a lot of content scattered around with …
[Read more...] about Startup content marketing: Crafting an effective content strategy
Want to collaborate? Find me at Rachel[at]rachelandreago.com.