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Rachel Andrea Go

B2B eCommerce Content Marketing and Strategy

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Management

Rachel Go / May 15, 2023

The what, why, and how of multi-touch attribution models

Most customer relationship management (CRM) software and analytics tools only tell you how customers find your products or what they click on before deciding to …

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Rachel Go / May 8, 2023

13 Ways to run a more transparent business

In recent years, “transparency” has evolved into a buzzword gaining momentum in the business sector. Once a “nice to have” perk, it’s become a necessity for …

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Rachel Go / April 17, 2023

First marketing hire: Guidelines and timelines

The first marketing hire of a company sits at a unique and exciting position: They guide the development of the brand and business, set up processes, and, …

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Rachel Go / March 13, 2023

Finding a fractional CMO: 8 Key roles and responsibilities of a temporary marketing manager

Hiring a purposefully temporary marketing manager might seem strange, but it can come with many benefits — especially if your team isn’t ready for or can’t …

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Rachel Go / November 14, 2022

How to build a productive board meeting deck

When someone mentions board meetings, people often think of boring, stuffy decks filled with walls of text, must-do actions, and lots of unnecessary …

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Rachel Go / October 24, 2022

15 Tools to streamline your business finances and people ops

Growing teams have both increasing budgets and expenses. As your responsibilities and headcount increases, you need to utilize the right tools to organize and …

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Rachel Go / June 27, 2022

How to run better employee performance reviews

Giving your team feedback, especially negative, can be daunting. You may want to skip employee performance reviews altogether, citing lack of time, or delay …

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Rachel Go / June 20, 2022

The remote worker’s guide to effective asynchronous communication

“You’re on mute.” Now that we're in 2022 and the COVID-19 pandemic is still raging on, everyone's heard this phrase, and—sadly—it shows how inefficient we …

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Rachel Go / May 23, 2022

Startup content marketing: Crafting an effective content strategy

The early days of a startup are wild, frantic, and filled with non-stop things to do. That usually means you end up with a lot of content scattered around with …

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Recent Posts

  • 9 Compelling reasons to bring on a product researcher
  • 8 Beta user acquisition strategies for a strong launch
  • 20 Awesome website optimization tools to improve your site performance
  • The what, why, and how of multi-touch attribution models
  • 13 Ways to run a more transparent business
  • 12 Winning community-building strategies for eCommerce brands
  • 6 Benefits and responsibilities of a dedicated website marketing manager
  • First marketing hire: Guidelines and timelines
  • 12 Awesome remote team-building games to play online
  • Growth marketing: How to scale with full-funnel optimization

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Want to collaborate? Find me at Rachel[at]rachelandreago.com.

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