Management
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Oxford EMBA lessons from our eight core modules
Oxford EMBA lessons from all eight core modules: NPV, WACC, Six Sigma, pricing, service gaps, and the one marketing claim I disagree with.
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Service as a service: 6 Early lessons from building with AI
I know I’m late to the party, but it’s been too much fun learning about building with AI not to write about it. I’ve gone down the rabbit hole and have about a dozen GitHub …
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AI Meeting Notetaker Options to Streamline Project Management
Do you spend more time typing out meeting notes than engaging in meetings? AI notetakers have advanced to the point where they create meeting minutes and action items better than even …
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Q1 Marketing Checklist: Strategic Moves to Set Your Brand Up for Success
When I was in college, one of my favorite professors listed all the assignments for the entire semester in our syllabus, a big change from high school where we were drip-fed our …
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How To Hire a Content Marketing Manager
Content is valuable for every company - the right content strategy creates compounding returns, boosts business ROI, and generates high-quality leads. However, without a content …
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17 Tools to Streamline Your Business Finances and People Ops
Growing teams have both increasing budgets and expenses. As your responsibilities and headcount increases, you need to utilize the right tools to organize and control your business …
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Content Outsourcing: Role Progression and How To Maintain Quality
Whether you’re an independent contractor or in-house marketing manager, you’re limited to the number of hours in your work day. If you want to promote your brand, you need to create …
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What to Look for in Your Brand's Chief Customer Officer
Delivering the perfect customer experience has become paramount to the success of any business. Whether you operate in the SaaS space, are building a DTC brand, or run an eCommerce …
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How to Structure a Lean Team and Build the Perfect MarTech stack
Bigger isn’t always better. Unlike their traditional counterparts, lean teams are built on efficiency and agility. Lean teams have the power to deliver impactful results with limited …