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Rachel Andrea Go

B2B eCommerce Content Marketing and Strategy

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Management

Rachel Go / September 25, 2023

What to Look for in Your Brand’s Chief Customer Officer

Delivering the perfect customer experience has become paramount to the success of any business. Whether you operate in the SaaS space, are building a DTC brand, …

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Rachel Go / September 11, 2023

How to Structure a Lean Team and Build the Perfect MarTech stack

Bigger isn’t always better. Unlike their traditional counterparts, lean teams are built on efficiency and agility. Lean teams have the power to deliver …

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Rachel Go / July 31, 2023

How to Set Goals and Which Marketing KPIs to Measure

Marketing goals give your team focus and direction. The goals you set should guide every action you take. Pair these with the right marketing KPIs (key …

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Rachel Go / May 15, 2023

The what, why, and how of multi-touch attribution models

Most customer relationship management (CRM) software and analytics tools only tell you how customers find your products or what they click on before deciding to …

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Rachel Go / May 8, 2023

13 Ways to run a more transparent business

In recent years, “transparency” has evolved into a buzzword gaining momentum in the business sector. Once a “nice to have” perk, it’s become a necessity for …

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Rachel Go / April 17, 2023

First marketing hire: Guidelines and timelines

The first marketing hire of a company sits at a unique and exciting position: They guide the development of the brand and business, set up processes, and, …

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Rachel Go / March 13, 2023

Finding a fractional CMO: 8 Key roles and responsibilities of a temporary marketing manager

Hiring a purposefully temporary marketing manager might seem strange, but it can come with many benefits — especially if your team isn’t ready for or can’t …

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Rachel Go / November 14, 2022

How to build a productive board meeting deck

When someone mentions board meetings, people often think of boring, stuffy decks filled with walls of text, must-do actions, and lots of unnecessary …

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Rachel Go / October 24, 2022

15 Tools to streamline your business finances and people ops

Growing teams have both increasing budgets and expenses. As your responsibilities and headcount increases, you need to utilize the right tools to organize and …

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Recent Posts

  • What to Look for in Your Brand’s Chief Customer Officer
  • 36 Amazing eCommerce learning resources to cover the industry
  • How to Structure a Lean Team and Build the Perfect MarTech stack
  • 7 Omnichannel marketing lessons from the Barbie movie
  • Creative omnichannel marketing examples from the Barbie Movie playbook
  • How to Set Goals and Which Marketing KPIs to Measure
  • How to Launch a Referral Program: Maximizing the Potential of Word-of-Mouth Marketing
  • Programmatic SEO: Building High-Traffic Pages at Scale
  • 14 Steps for Migrating a Website to WordPress
  • An SEO Primer for Content Marketers

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Want to collaborate? Find me at Rachel[at]rachelandreago.com.

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