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Rachel Andrea Go

B2B eCommerce Content Marketing and Strategy

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eCommerce

Rachel Go / July 22, 2024

66 Amazing eCommerce Learning Resources to Cover the Industry

Since the upheaval of 2020, the global economy has drastically changed, eCommerce included. Even so, the industry still operates at breakneck speed, which means …

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Rachel Go / July 8, 2024

The Giant (Categorized) List of eCommerce Marketing Tools

Hundreds of eCommerce marketing tools are at your disposal today. Whether you’re looking for an email platform or a social media management solution, there’s a …

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Rachel Go / June 10, 2024

46 AI Tools to Help Run Your eCommerce Business

Managing a thriving eCommerce business can be hectic. It’s no easy task juggling functions such as marketing and sales while ensuring your business’s data …

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Rachel Go / October 16, 2023

How to Conduct Consumer Research

How well do you know your customers? Do you know what motivates them? What keeps them up at night? What does their dream role look like? What would make their …

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Rachel Go / July 17, 2023

How to Launch a Referral Program: Maximizing the Potential of Word-of-Mouth Marketing

Referral programs have become invaluable investments for businesses in various industries. Unlike your typical advertisements and marketing campaigns, they …

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Rachel Go / June 12, 2023

12 Building Blocks of a Strong eCommerce Marketing Strategy

Whether you're new to selling online or looking for fresh ways to market your products, a solid eCommerce marketing strategy is imperative to beat your …

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Rachel Go / May 1, 2023

12 Winning community-building strategies for eCommerce brands

The eCommerce industry has undergone an enormous transformation in recent years. One of the most notable changes is the increased emphasis on community. In …

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Rachel Go / March 27, 2023

Sustainable marketing: A guide to greener business practices

Marketing is essential for any business, but in recent years, sustainability has also become a crucial aspect of a brand’s positioning. This has given birth …

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Rachel Go / January 2, 2023

11 Creative ways to build brand engagement

Brand engagement is the secret behind the success of many leading eCommerce and DTC brands. Everything from the emails you send to the campaigns you run can all …

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Recent Posts

  • Brand Building PR Strategies for B2B Companies
  • How I Set up Marketing for an eCommerce Shipping and Fulfillment Company as Their Fractional CMO
  • Meta Ads Setup Best Practices
  • Testing LinkedIn Ads and Audiences for a B2B eCommerce Logistics Company
  • How To Hire a Content Marketing Manager
  • Running Growth Experiments at MyFBAPrep: The Noodle Approach
  • Testing Reddit Ads for a B2B eCommerce Logistics Company
  • 49 Webinar Software Options: The Tools You Need to Execute Webinars and Drive Leads
  • 17 Tools to Streamline Your Business Finances and People Ops
  • eCommerce Growth Tests: 8 Ways To Find the Cause of Slowing eCommerce Growth

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