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Rachel Andrea Go

B2B eCommerce Content Marketing and Strategy

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eCommerce

Rachel Go / April 18, 2022

Crucial elements of an unforgettable buyer experience

Your buyer experience can make or break your eCommerce business. Loyal customers are the lifeline of every strong brand, and a good buyer experience creates …

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Rachel Go / April 11, 2022

How I scaled a blog and guest post exchange program for a B2B eCommerce company

In this article, I detail one of my earliest forays into eCommerce: managing a blog. From December 2016 to August 2017, I grew Skubana's blog efforts from an …

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Rachel Go / March 21, 2022

How to conduct consumer research

How well do you know your customers? Do you know what motivates them? What keeps them up at night? What does their dream role look like? What would make their …

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Rachel Go / March 7, 2022

8 Shifts when marketing to B2B enterprise eCommerce

Last year, I switched from working with one of the fastest-growing 4PLs serving merchants of all sizes, to working with a boutique, white-glove fulfillment …

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Rachel Go / February 14, 2022

The giant (categorized) list of eCommerce marketing tools

There are hundreds of eCommerce marketing tools at your disposal today. Whether you’re looking for an email platform or a social media management tool, there’s …

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Rachel Go / January 31, 2022

Headless commerce and how to implement it for your eCommerce store

“Off with their heads!” You’d be forgiven for thinking we mean the Queen’s gardeners from Alice in Wonderland. We’re actually talking about headless …

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Rachel Go / January 17, 2022

A complete guide to eCommerce inventory management

Inventory management is critical to the cash flow (and happy customers) of your eCommerce business. It’s a careful balancing act: You need to make sure you …

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Rachel Go / January 10, 2022

Protected: How I managed organic acquisition for an eCommerce fulfillment startup

This content is password protected. To view it please enter your password below: Password: …

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Rachel Go / December 13, 2021

How to optimize your post-purchase experience to gain lifelong customers

Your purchase journey is critical to your eCommerce success; it dictates how consumers perceive your brand and products while they’re deciding to make a …

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Recent Posts

  • Google Analytics tracking: How to measure content results in Google Analytics
  • Don’t annoy the editors! How to craft a guest post pitch
  • Google Analytics alternatives: 9 Different ways to track your metrics
  • How to build content feedback loops across teams
  • 200+ Content creation tools: How to research, write, and share amazing blogs
  • Customer retention 101: 9 Strategies you can implement this week
  • Crucial elements of an unforgettable buyer experience

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Want to collaborate? Find me at Rachel[at]rachelandreago.com.

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