Your buyer experience can make or break your eCommerce business. Loyal customers are the lifeline of every strong brand, and a good buyer experience creates …
[Read more...] about Crucial elements of an unforgettable buyer experience
B2B eCommerce Content Marketing and Strategy
Your buyer experience can make or break your eCommerce business. Loyal customers are the lifeline of every strong brand, and a good buyer experience creates …
[Read more...] about Crucial elements of an unforgettable buyer experience
In this article, I detail one of my earliest forays into eCommerce: managing a blog. From December 2016 to August 2017, I grew Skubana's blog efforts from an …
[Read more...] about How I scaled a blog and guest post exchange program for a B2B eCommerce company
How well do you know your customers? Do you know what motivates them? What keeps them up at night? What does their dream role look like? What would make their …
Last year, I switched from working with one of the fastest-growing 4PLs serving merchants of all sizes, to working with a boutique, white-glove fulfillment …
[Read more...] about 8 Shifts when marketing to B2B enterprise eCommerce
There are hundreds of eCommerce marketing tools at your disposal today. Whether you’re looking for an email platform or a social media management tool, there’s …
[Read more...] about The giant (categorized) list of eCommerce marketing tools
“Off with their heads!” You’d be forgiven for thinking we mean the Queen’s gardeners from Alice in Wonderland. We’re actually talking about headless …
[Read more...] about Headless commerce and how to implement it for your eCommerce store
Inventory management is critical to the cash flow (and happy customers) of your eCommerce business. It’s a careful balancing act: You need to make sure you …
[Read more...] about A complete guide to eCommerce inventory management
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Your purchase journey is critical to your eCommerce success; it dictates how consumers perceive your brand and products while they’re deciding to make a …
[Read more...] about How to optimize your post-purchase experience to gain lifelong customers
Want to collaborate? Find me at Rachel[at]rachelandreago.com.