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Rachel Andrea Go

Content Marketing and Strategy for B2B eCommerce Companies

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eCommerce

Rachel Go / February 22, 2021

Andrew Maffettone on perfecting your top 3 content channels

Andrew Maffettone is the Founder and CEO of BlueTuskr, a full-service marketing agency for eCommerce sellers. BlueTuskr helps brands expand their reach through …

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Rachel Go / February 18, 2021

Gina Tirelli Ellison on partner marketing in eCommerce

Gina Tirelli Ellison is a partner marketing manager who works with eCommerce brands. She has done everything from hosting webinars to running blogs and creating …

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Rachel Go / January 25, 2021

6 Key considerations when starting your own eCommerce business

Starting an eCommerce business is an excellent way to hone your entrepreneurship skills, create your own schedule, and learn about this incredibly fast-paced …

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Rachel Go / January 18, 2021

A quick guide to eCommerce marketing in 2021

Instagram Shopping, TikTok, Reddit, and Quora are only some of the many unexplored eCommerce marketing channels ripe for acquiring new customers and retaining …

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Rachel Go / January 4, 2021

11 Amazing resources to continuously learn about eCommerce

Things are changing every day in eCommerce. For one, we just lived through 2020. But eCommerce has always operated and breakneck speed, which means you need to …

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Rachel Go / December 28, 2020

4 Key functions of a freelance eCommerce writer

When you're running an eCommerce business, you need to be on top of multiple moving pieces, from product sourcing, to marketing, to fulfillment, to customer …

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Rachel Go / December 21, 2020

How to set up and market an eCommerce affiliate program

An eCommerce affiliate program is a low-risk, high-reward way to drive qualified leads to your website. When you have a network of reliable affiliates, it …

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Rachel Go / October 26, 2020

8 Tips for running seamless eCommerce holiday marketing campaigns

The holidays are a great time to relax after working hard. But if you are in the eCommerce business, slowing down doesn't always feel like a feasible option. …

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Rachel Go / August 17, 2020

Is email marketing the best option for your online store? 3 alternative eCommerce marketing channels

The average email open rate is 17.8%, and the average click-through rate is just 2.6%. That means if you send out an exciting new product release or sale to …

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Recent Posts

  • Andrew Maffettone on perfecting your top 3 content channels
  • How superstar marketers use data to drive decisions (and the results)
  • Gina Tirelli Ellison on partner marketing in eCommerce
  • Victoria Sullivan on sponsoring YouTube videos for lead generation
  • Darius Kunca on why AdKings invested in a podcast relaunch
  • Isabella Jiao on FanFood’s content repurposing and distribution strategy
  • Katie Capka on how Kaspien drives conversion rate through their funnel
  • Ashley Levesque on the importance of knowing your audience

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Recent Posts

  • Andrew Maffettone on perfecting your top 3 content channels
  • How superstar marketers use data to drive decisions (and the results)
  • Gina Tirelli Ellison on partner marketing in eCommerce
  • Victoria Sullivan on sponsoring YouTube videos for lead generation
  • Darius Kunca on why AdKings invested in a podcast relaunch
  • Isabella Jiao on FanFood’s content repurposing and distribution strategy
  • Katie Capka on how Kaspien drives conversion rate through their funnel

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Want to collaborate? Find me at Rachel[at]rachelandreago.com.

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