In comparison to email, SMS marketing takes the cake for acquisition marketing and customer retention. SMS offers a multitude of advantages that surpass what …
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eCommerce
Is email marketing the best option for your online store? 8 Alternative eCommerce marketing channels
The average email open rate is 18%, and the average click-through rate is just 2.6%. That means if you send out an exciting new product release or sale to 1,000 …
Lessons from organizing the 2nd annual Discoverr Conference
Note: I was brought on in a freelance capacity to organize the Discoverr Conference. The thoughts and opinions below are my own, and don't reflect the Deliverr …
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eCommerce subscriptions platforms: How to add subscriptions to your DTC website
Subscriptions are the cornerstone of recurring revenue for eCommerce businesses, extending customer lifetime value by holding onto customers. This article …
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9 Key functions of a freelance eCommerce writer and why your business needs one
Running an eCommerce business often means wearing multiple hats. You could be juggling everything from product sourcing to listing, and marketing to support. …
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34 Amazing eCommerce learning resources to cover the industry
Since the upheaval of 2020, the global economy has drastically changed, eCommerce included. Even so, eCommerce has always operated at breakneck speed, which …
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The giant (categorized) list of eCommerce marketing tools
There are hundreds of eCommerce marketing tools at your disposal today. Whether you’re looking for an email platform or a social media management tool, there’s …
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Discovery to fulfillment: How to optimize every step of your eCommerce buyer journey
Every customer you've ever had went through their own process to research, discover, select, and decide on your store. This is called a buyer journey, and it …
7 Ways to generate B2B eCommerce leads
B2B (business to business) marketing is a different playing field than B2C (consumer marketing). Stakes are higher, so your acquisition needs to be on point. In …