Your buyer experience can make or break your eCommerce business. Loyal customers are the lifeline of every strong brand, and a good buyer experience creates …
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eCommerce
How I scaled a blog and guest post exchange program for a B2B eCommerce company
In this article, I detail one of my earliest forays into eCommerce: managing a blog. From December 2016 to August 2017, I grew Skubana's blog efforts from an …
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How to conduct consumer research
How well do you know your customers? Do you know what motivates them? What keeps them up at night? What does their dream role look like? What would make their …
8 Shifts when marketing to B2B enterprise eCommerce
Last year, I switched from working with one of the fastest-growing 4PLs serving merchants of all sizes, to working with a boutique, white-glove fulfillment …
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The giant (categorized) list of eCommerce marketing tools
There are hundreds of eCommerce marketing tools at your disposal today. Whether you’re looking for an email platform or a social media management tool, there’s …
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Headless commerce and how to implement it for your eCommerce store
“Off with their heads!” You’d be forgiven for thinking we mean the Queen’s gardeners from Alice in Wonderland. We’re actually talking about headless …
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A complete guide to eCommerce inventory management
Inventory management is critical to the cash flow (and happy customers) of your eCommerce business. It’s a careful balancing act: You need to make sure you …
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Protected: How I managed organic acquisition for an eCommerce fulfillment startup
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How to optimize your post-purchase experience to gain lifelong customers
Your purchase journey is critical to your eCommerce success; it dictates how consumers perceive your brand and products while they’re deciding to make a …
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