How well do you know your customers? Do you know what motivates them? What keeps them up at night? What does their dream role look like? What would make their …
eCommerce
36 Amazing eCommerce learning resources to cover the industry
Since the upheaval of 2020, the global economy has drastically changed, eCommerce included. Even so, eCommerce has always operated at breakneck speed, which …
[Read more...] about 36 Amazing eCommerce learning resources to cover the industry
How to Launch a Referral Program: Maximizing the Potential of Word-of-Mouth Marketing
Referral programs have become invaluable investments for businesses in various industries. Unlike your typical advertisements and marketing campaigns, they …
12 Building Blocks of a Strong eCommerce Marketing Strategy
Whether you're new to selling online or looking for fresh ways to market your products, a solid eCommerce marketing strategy is imperative to beat your …
[Read more...] about 12 Building Blocks of a Strong eCommerce Marketing Strategy
12 Winning community-building strategies for eCommerce brands
The eCommerce industry has undergone an enormous transformation in recent years. One of the most notable changes is the increased emphasis on community. In …
[Read more...] about 12 Winning community-building strategies for eCommerce brands
Sustainable marketing: A guide to greener business practices
Marketing is essential for any business, but in recent years, sustainability has also become a crucial aspect of a brand’s positioning. This has given birth …
[Read more...] about Sustainable marketing: A guide to greener business practices
11 Creative ways to build brand engagement
Brand engagement is the secret behind the success of many leading eCommerce and DTC brands. Everything from the emails you send to the campaigns you run can all …
[Read more...] about 11 Creative ways to build brand engagement
How to build resilient enterprise operations with hybrid fulfillment
Although more and more eCommerce sellers are moving to a third-party logistics (3PL) model, fully outsourcing your fulfillment isn’t always feasible. Often, …
[Read more...] about How to build resilient enterprise operations with hybrid fulfillment
28 AI tools to help run your eCommerce business
Managing a thriving eCommerce business can be hectic; it’s no easy task juggling functions such as marketing and sales while ensuring your business’s data …
[Read more...] about 28 AI tools to help run your eCommerce business