Andrew Maffettone is the Founder and CEO of BlueTuskr, a full-service marketing agency for eCommerce sellers. BlueTuskr helps brands expand their reach through …
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eCommerce
Gina Tirelli Ellison on partner marketing in eCommerce
Gina Tirelli Ellison is a partner marketing manager who works with eCommerce brands. She has done everything from hosting webinars to running blogs and creating …
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6 Key considerations when starting your own eCommerce business
Starting an eCommerce business is an excellent way to hone your entrepreneurship skills, create your own schedule, and learn about this incredibly fast-paced …
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A quick guide to eCommerce marketing in 2021
Instagram Shopping, TikTok, Reddit, and Quora are only some of the many unexplored eCommerce marketing channels ripe for acquiring new customers and retaining …
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11 Amazing resources to continuously learn about eCommerce
Things are changing every day in eCommerce. For one, we just lived through 2020. But eCommerce has always operated and breakneck speed, which means you need to …
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4 Key functions of a freelance eCommerce writer
When you're running an eCommerce business, you need to be on top of multiple moving pieces, from product sourcing, to marketing, to fulfillment, to customer …
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How to set up and market an eCommerce affiliate program
An eCommerce affiliate program is a low-risk, high-reward way to drive qualified leads to your website. When you have a network of reliable affiliates, it …
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8 Tips for running seamless eCommerce holiday marketing campaigns
The holidays are a great time to relax after working hard. But if you are in the eCommerce business, slowing down doesn't always feel like a feasible option. …
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Is email marketing the best option for your online store? 3 alternative eCommerce marketing channels
The average email open rate is 17.8%, and the average click-through rate is just 2.6%. That means if you send out an exciting new product release or sale to …