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Rachel Andrea Go

B2B eCommerce Content Marketing and Strategy

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eCommerce

Rachel Go / March 27, 2023

Sustainable marketing: A guide to greener business practices

Marketing is essential for any business, but in recent years, sustainability has also become a crucial aspect of a brand’s positioning. This has given birth …

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Rachel Go / January 2, 2023

11 Creative ways to build brand engagement

Brand engagement is the secret behind the success of many leading eCommerce and DTC brands. Everything from the emails you send to the campaigns you run can all …

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Rachel Go / November 28, 2022

How to build resilient enterprise operations with hybrid fulfillment

Although more and more eCommerce sellers are moving to a third-party logistics (3PL) model, fully outsourcing your fulfillment isn’t always feasible. Often, …

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Rachel Go / November 24, 2022

35 Amazing eCommerce learning resources to cover the industry

Since the upheaval of 2020, the global economy has drastically changed, eCommerce included. Even so, eCommerce has always operated at breakneck speed, which …

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Rachel Go / November 7, 2022

28 AI tools to help run your eCommerce business

Managing a thriving eCommerce business can be hectic; it’s no easy task juggling functions such as marketing and sales while ensuring your business’s data …

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Rachel Go / September 26, 2022

7 Conversion marketing tactics to enhance your eCommerce experience

The average landing page has a 2.35% conversion rate. This means on average, only around two out of 100 people who land on your page will do what you want them …

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Rachel Go / September 19, 2022

20 eCommerce marketing platforms to enhance your conversions

Tools exist for a reason. You wouldn’t try to hammer a nail with your fist, or drill that nail into the wall. Neither of those will work—one of those will …

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Rachel Go / September 12, 2022

How to generate more eCommerce reviews (and address negative ones)

Gathering honest eCommerce reviews — including negative feedback — from customers is a powerful method for growing your brand. Consider your own online …

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Rachel Go / September 5, 2022

In-house, marketplace, and 3PL inventory management best practices

Keeping track of all items that come into and go out of your business is a complex process. A notepad and pen won't cut it when you’re trying to manage …

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Recent Posts

  • Sustainable marketing: A guide to greener business practices
  • 14 Helpful tools and websites to optimize how you write code
  • Finding a fractional CMO: 8 Key roles and responsibilities of a temporary marketing manager
  • Remote user engagement: 10 Ways to connect with your users online
  • 36 Product marketing tools that every curious marketer should test
  • Customer acquisition tactics for small businesses
  • Enterprise customer acquisition tactics
  • 18 Business benefits of social media
  • Essential Collaboration and Productivity Software for Virtual Teams
  • How to run a content audit and update

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