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Rachel Andrea Go

Content Marketing and Strategy for B2B eCommerce Companies

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Rachel Go / February 22, 2021

Andrew Maffettone on perfecting your top 3 content channels

Andrew Maffettone is the Founder and CEO of BlueTuskr, a full-service marketing agency for eCommerce sellers. BlueTuskr helps brands expand their reach through …

[Read more...] about Andrew Maffettone on perfecting your top 3 content channels

Rachel Go / February 19, 2021

How superstar marketers use data to drive decisions (and the results)

"Other people were doing it, so we thought we should, too." "I don't know." "Our usual tactics weren't working anymore." Those are some answers you …

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Rachel Go / February 18, 2021

Gina Tirelli Ellison on partner marketing in eCommerce

Gina Tirelli Ellison is a partner marketing manager who works with eCommerce brands. She has done everything from hosting webinars to running blogs and creating …

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Rachel Go / February 17, 2021

Victoria Sullivan on sponsoring YouTube videos for lead generation

Victoria Sullivan is the Marketing and Partnerships Manager of Payability, a funding platform for eCommerce businesses that provides growth capital based on …

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Rachel Go / February 16, 2021

Darius Kunca on why AdKings invested in a podcast relaunch

Darius Kunca is the co-founder of AdKings and host of the "Built to Scale" (BTS) eCommerce podcast, which relaunched this year on January 25. AdKings is a …

[Read more...] about Darius Kunca on why AdKings invested in a podcast relaunch

Rachel Go / February 15, 2021

Isabella Jiao on FanFood’s content repurposing and distribution strategy

Isabella Jiao is the VP of Marketing at FanFood, an on-premise, in-venue contactless ordering app for foodservice operations. FanFood utilizes webinars, blogs, …

[Read more...] about Isabella Jiao on FanFood’s content repurposing and distribution strategy

Rachel Go / February 8, 2021

Katie Capka on how Kaspien drives conversion rate through their funnel

Katie Capka is the Inbound Marketing Manager at Kaspien, an eCommerce platform that helps brands sell on marketplaces like Amazon and Walmart. Kaspien has a …

[Read more...] about Katie Capka on how Kaspien drives conversion rate through their funnel

Rachel Go / February 1, 2021

Ashley Levesque on the importance of knowing your audience

Ashley Levesque is the Director of Marketing at Demio, a simple, no-download webinar software with all the marketing tools you need to succeed. Ashley …

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Rachel Go / January 18, 2021

A quick guide to eCommerce marketing in 2021

Instagram Shopping, TikTok, Reddit, and Quora are only some of the many unexplored eCommerce marketing channels ripe for acquiring new customers and retaining …

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Recent Posts

  • Andrew Maffettone on perfecting your top 3 content channels
  • How superstar marketers use data to drive decisions (and the results)
  • Gina Tirelli Ellison on partner marketing in eCommerce
  • Victoria Sullivan on sponsoring YouTube videos for lead generation
  • Darius Kunca on why AdKings invested in a podcast relaunch
  • Isabella Jiao on FanFood’s content repurposing and distribution strategy
  • Katie Capka on how Kaspien drives conversion rate through their funnel
  • Ashley Levesque on the importance of knowing your audience

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Recent Posts

  • Andrew Maffettone on perfecting your top 3 content channels
  • How superstar marketers use data to drive decisions (and the results)
  • Gina Tirelli Ellison on partner marketing in eCommerce
  • Victoria Sullivan on sponsoring YouTube videos for lead generation
  • Darius Kunca on why AdKings invested in a podcast relaunch
  • Isabella Jiao on FanFood’s content repurposing and distribution strategy
  • Katie Capka on how Kaspien drives conversion rate through their funnel

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Want to collaborate? Find me at Rachel[at]rachelandreago.com.

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