Content Marketing and Strategy for B2B eCommerce Companies
B2B eCommerce marketing isn’t all about webinars, social media, or guest blogging (although I'm a huge fan). With 300+ million monthly active users, enviable …
[Read more...] about How and why to make Quora a cornerstone of your B2B eCommerce content strategy
SaaS (Software-as-a-Service) companies are everywhere. Marc Andreessen published his famous piece, “Software is Eating the World” in 2011. 9 years later, it’s …
[Read more...] about Keys to freelance writing for SaaS companies
"Other people were doing it, so we thought we should, too." "I don't know." "Our usual tactics weren't working anymore." Those are some answers you …
[Read more...] about How superstar marketers use data to drive decisions (and the results)
Gina Tirelli Ellison is a partner marketing manager who works with eCommerce brands. She's done everything from hosting webinars to running blogs and building …
[Read more...] about Gina Tirelli Ellison on partner marketing in eCommerce
Victoria Sullivan is the Marketing and Partnerships Manager of Payability, a funding platform for eCommerce businesses that provides growth capital based on …
[Read more...] about Victoria Sullivan on sponsoring YouTube videos for lead generation
Darius Kunca is the co-founder of AdKings and host of the "Built to Scale" (BTS) eCommerce podcast, which relaunched this year on January 25. AdKings is a …
[Read more...] about Darius Kunca on why AdKings invested in a podcast relaunch
Andrew Maffettone is the Founder and CEO of BlueTuskr, a full-service marketing agency for eCommerce sellers. BlueTuskr helps brands expand their reach through …
[Read more...] about Andrew Maffettone on perfecting your top 3 content channels
Isabella Jiao is the VP of Marketing at FanFood, an on-premise, in-venue contactless ordering app for foodservice operations. FanFood utilizes webinars, blogs, …
[Read more...] about Isabella Jiao on FanFood’s content repurposing and distribution strategy
Katie Capka is the Inbound Marketing Manager at Kaspien, an eCommerce platform that helps brands sell on marketplaces like Amazon and Walmart. Kaspien has a …
[Read more...] about Katie Capka on how Kaspien drives conversion rate through their funnel
