B2B eCommerce Content Marketing and Strategy
With consumers worldwide spending nearly seven hours each day online, and eCommerce projected to reach almost $7.4 trillion by 2025, smart merchants need to …
[Read more...] about Google Analytics tracking: How to measure content results in Google Analytics
I’ve run guest posting (and cross-posting) programs for SaaS, eCommerce, and B2B companies across multiple industries. Although I started out as a nuisance, …
[Read more...] about Don’t annoy the editors! How to craft a guest post pitch
If you write content and need a directory to help you navigate all the amazing tools and services on the web, look no further. After writing 538 professional …
[Read more...] about 200+ Content creation tools: How to research, write, and share amazing blogs
In this article, I detail one of my earliest forays into eCommerce: managing a blog. From December 2016 to August 2017, I grew Skubana's blog efforts from an …
[Read more...] about How I scaled a blog and guest post exchange program for a B2B eCommerce company
Google processes over 40,000 searches per second, 3.5 billion searches daily, and 1.2 trillion searches yearly. That’s a lot of people looking for content, be …
[Read more...] about A guide to B2B content marketing strategies in 2022
You’ve built a great product, so the cash should come raining in, right? Not if you haven't asked the right product positioning questions. Just because you …
[Read more...] about 8 Questions to ask yourself to figure out your product positioning
How well do you know your customers? Do you know what motivates them? What keeps them up at night? What does their dream role look like? What would make their …
Last year, I switched from working with one of the fastest-growing 4PLs serving merchants of all sizes, to working with a boutique, white-glove fulfillment …
[Read more...] about 8 Shifts when marketing to B2B enterprise eCommerce
Another day, another customer cancellation – but is that a bad thing? Customers cancel subscriptions all the time. Rather than lose sleep over your churn rate, …
[Read more...] about Is your customer exit survey giving you the insights you need?
