Andrew Maffettone is the Founder and CEO of BlueTuskr, a full-service marketing agency for eCommerce sellers. BlueTuskr helps brands expand their reach through …
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How superstar marketers use data to drive decisions (and the results)
"Other people were doing it, so we thought we should, too." "I don't know." "Our usual tactics weren't working anymore." Those are some answers you …
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Gina Tirelli Ellison on partner marketing in eCommerce
Gina Tirelli Ellison is a partner marketing manager who works with eCommerce brands. She has done everything from hosting webinars to running blogs and creating …
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Victoria Sullivan on sponsoring YouTube videos for lead generation
Victoria Sullivan is the Marketing and Partnerships Manager of Payability, a funding platform for eCommerce businesses that provides growth capital based on …
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Darius Kunca on why AdKings invested in a podcast relaunch
Darius Kunca is the co-founder of AdKings and host of the "Built to Scale" (BTS) eCommerce podcast, which relaunched this year on January 25. AdKings is a …
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Isabella Jiao on FanFood’s content repurposing and distribution strategy
Isabella Jiao is the VP of Marketing at FanFood, an on-premise, in-venue contactless ordering app for foodservice operations. FanFood utilizes webinars, blogs, …
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Katie Capka on how Kaspien drives conversion rate through their funnel
Katie Capka is the Inbound Marketing Manager at Kaspien, an eCommerce platform that helps brands sell on marketplaces like Amazon and Walmart. Kaspien has a …
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Ashley Levesque on the importance of knowing your audience
Ashley Levesque is the Director of Marketing at Demio, a simple, no-download webinar software with all the marketing tools you need to succeed. Ashley …
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A quick guide to eCommerce marketing in 2021
Instagram Shopping, TikTok, Reddit, and Quora are only some of the many unexplored eCommerce marketing channels ripe for acquiring new customers and retaining …
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