Since the upheaval of 2020, the global economy has drastically changed, eCommerce included. Even so, eCommerce has always operated at breakneck speed, which …
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Why your startup should invest in webinars as an early growth tactic
Everyone has dreamed of starting their own business at some point in life. But not everyone has what it takes to turn that idea into a reality. The startup …
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28 AI tools to help run your eCommerce business
Managing a thriving eCommerce business can be hectic; it’s no easy task juggling functions such as marketing and sales while ensuring your business’s data …
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Proofreading tips: 8 Techniques to avoid typos
Everyone hates typos, especially once they’ve been printed, paid for, and distributed. Whether it’s a typo on product packaging, a printed communications piece …
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How to uncover and define your user persona
The success of SaaS products relies on your product and your audience. A powerful product is critical for business growth, but only if you understand how to …
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How to create a buyer persona that you actually use
Buyer personas paint a picture of your different buyer groups, and are a crucial component of any organization. While they may seem gimmicky, a lot of research …
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How to craft your ideal customer profile (ICP)
Two of the most common issues I see in B2B companies are a lack of customers or attracting the wrong ones. The “wrong” customers are your “poor-fit leads” — …
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Customer surveys and interviews: How to get to know your customers better
How well do you know your customers? Do you have a close relationship, or is it limited to the basics like age, gender, purchasing frequency, etc.? Building …
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Audience intelligence: Power up your marketing by understanding your customers
Audience intelligence should guide the strategy around everything you do as a business. It reveals not only the best audience for your goals, but also what they …
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