RACHEL ANDREA GO
Executive MBA, University of Oxford
BA Mass Communication, Linfield University
Chief Marketing Officer @iDrive Logistics 06/2024 — Present
“Simply put, Rachel is a “hired gun” for early to mid-stage tech marketing companies. There is no substitute for her experience and familiarity with the methods and tools required for modern marketing. Her network of contractors and domain experts helped us execute quickly and decisively on our roadmap milestones. As a COO my role spans departments and disciplines. I rely on extremely smart, competent people in key roles to provide know-how and leadership and Rachel is no exception. She quickly gauged where we were and what needed to be done and started to implement her playbook to build a solid marketing foundation. She works quickly and communicates effectively. Despite having a solid playbook, she adapts well and thinks outside of the box to solve unique business problems. If there was one area that Rachel could be a little more knowledgeable in, it would be AI, but that being said, knowing her aptitude for learning, I imagine she will be an expert at that too very soon. In summary, Rachel is a rare breed of marketer and a panacea for those lucky enough to find her.” — Brett Haskins, iDrive Logistics Chief Operating Officer
- Prioritized marketing functions and focuses by analyzing different acquisition channels and interviewing internal team members and customers.
- Migrated project management from Microsoft Teams to Asana and built out new processes for our editorial calendar and content processes.
- Conducted brand interviews to determine customer journey, buyer triggers, motivations, goals, and JTBD. This information would then guide our website structure, wording, content strategy, and marketing material creation.
- Managed the set up and execution of our attribution model in Heap and Hubspot.
- Interviewed warehouse partners to create locations webpage copy.
- Planned the marketing team structure, hired and trained key roles. Examples include a technical SEO consultant, freelance writers, a PR consultant, and digital media agency.
- Advised on tooling and set up the tech stack used across the marketing department.
- Migrated website from Webflow to WordPress, including content and technical SEO checks.
- Organized and launched our events strategy, including turning recordings into lead magnets.
- Set up and balanced the marketing budget between team members, contractors, agencies, and software.
- Within one year, grew inbound website leads from 0 to 20+ leads per month.
Fractional CMO @RGO 06/2024 – Present
I build marketing functions from zero at B2B eCommerce ops companies — fulfillment, logistics, supply-chain, multichannel commerce. First marketing hire at Deliverr, MyFBAPrep, and ZonPrep. First CMO at iDrive Logistics. Playbook proven across 5+ companies and 11 years.
- Build marketing from zero — strategy, brand, content, channel testing, attribution, systems.
- Hire, manage, and set compensation for marketing teams — writers, PR consultants, agencies, contractors.
- Voice-of-customer methodology: content and positioning built around what buyers actually say.
- Own the full function independently, or step in as the first strategic layer before a full-time hire.
Marketing Director @MyFBAPrep 04/2021 — 06/2026
“I hesitate to leave a review for Rachel as a true review would be glowing and effervescent to the point where a/ I sound like a child on Christmas and b/ I’d fear someone will steal her from me. She is THAT good. I’ve been in the marketing game for 20+ years and I struggle to think of a single person with as much depth and breadth as Rachel that also executes with the throughput/delivery Rachel achieves. She manages her team, vendors and budgets extremely well…and has a wonderful positive attitude doing so.” — Tom Wicky, MyFBAPrep Co-Founder/CEO
- Built marketing processes from the ground up, including blog, newsletter, and internal project management.
- Managed external agencies, contractors, and freelancers on behalf of MyFBAPrep.
- Worked with the product team to gather actionable customer feedback and guide the product roadmap.
- Spearheaded the strategy and execution of our website redesign, adding critical pages and optimizing existing ones to fit our brand, resulting in a 255% increase in leads per month.
- Provided sales enablement materials, including case studies and cheatsheets.
- Built out the marketing tech stack, mapped the growth team structure, defined our marketing KPIs, and created our attribution model to track goals.
- Coordinated with partners on guest post exchanges, joint webinars, and other co-marketing efforts.
- Whitelabeled thought leadership content for Inc Masters, Forbes Business Council, and more.
- Leveraged AI to build out content calendars and SEO strategy.
- Managed a consistent posting calendar that allowed us to appear on ChatGPT and other AI searches, as evidenced by our post-signup info capture about where a lead learned about us.
- Grew contact form submissions (main KPI for marketing) to 200+ leads per month.
Content Strategist and Inbound Marketer @RGO 01/2015 – 06/2024
“We brought Rachel in to help us kickstart our inbound content program. She did it all – copywriting, editing and SEO analysis. As the result of her efforts, our rankings for our target keywords improved dramatically.” — Jon Gettinger, Pipe17 Chief Marketing Officer
- I build scalable organic acquisition engines with content that converts for B2B eCommerce businesses, who bring me onboard to manage their blog strategy, website builds, customer communications, growth marketing, and inbound marketing efforts.
- With a background of testing strategies in content and inbound marketing, I bring an ultra-organized, optimized content management process to clients across the world in England, Australia, the Philippines, Estonia, and the USA.
- I’ve worked with B2B clients such as Shipwire, Shogun, Demio, Pipe17, Flxpoint, Sherish, Sakas and Company, Toro Digital, Jobbatical, Hello Marketing, ListSmart, Altviz, 237 Marketing + Web, Profiles Asia Pacific, and more.
Content Writer @Shogun 07/2021 – 10/2023
“We had the pleasure of working with Rachel on retainer for Shogun blog content, and can easily recommend her work. Rachel is reliable and has strong knowledge and research skills in the ecommerce space. Her detailed, well-structured articles regularly earned top positions. Rachel’s familiar with many niche ecommerce topics and it shows, plus she integrated herself into our internal processes. Wouldn’t hesitate to work with Rachel again!” —Jennifer Pepper, Shogun Senior Director, Brand & Communications
- Wrote four blogs per month on content retainer.
- According to Ahrefs, a single blog generated 1,300 pageviews per month at a content value of $9,600.
Content and Partnerships Marketing Manager @Deliverr 03/2018 – 08/2020
Senior Content Marketing Manager 08/2020 – 05/2021
Freelance Content Marketer 05/2021 — 10/2021
Discoverr Conference Organizer 08/2021 — 10/2021
“Rachel was the first marketing hire at Deliverr, and from Day 1 she exemplified no other Deliverr value more than “Be Lean”. She was able to set up our newsletter and blog within a few weeks, coordinating across writers, designers, partners and development to publish multiple new forms of content every day. Rachel has grown with the company as well, taking on bigger initiatives – she built and ran our first ever seller conference, Discoverr, which hosted top retailers like Walmart and Wish along with thousands of eCommerce merchants. Rachel is a pleasure to work with – she is a proven executor and can be trusted to complete her tasks with high quality and an attention to detail. She is able to identify and communicate areas where marketing can improve and collaborate.” — Michael Krakaris, Deliverr Co-Founder
- First marketing hire and the only full-time marketer for 2+ years, through series A, B, and C funding.
- Coordinated Deliverr blog production, growing monthly blog pageviews 75,000%.
- Managed freelance and full-time writers, a design team, video production arm, and an SEO consultant to scale the blog from 0 to 5 articles/week.
- Wrote and managed our marketing email newsletters, growing newsletter list to 60,000+ subscribers with a >25% all-time open rate.
- Wrote, published, and promoted eCommerce email courses on Walmart, Wish, Shopify, eBay, and multi-channel selling.
- Managed integration and marketing partnerships, overseeing content exchanges, website updates, webinars, and other co-marketing efforts.
- Coordinated webinars and virtual conferences with partners and industry leaders.
- Managed a video program producing 2 videos/week to enhance our content and SEO.
- Responsible for sourcing and selecting tools/software, agency partners, and contractors for the marketing team.
- Organized an annual virtual multi-channel eCommerce summit bringing together marketplace speakers from Walmart, Wish, Marketplace Pulse, and more, two years in a row (second year was brought back on a freelance basis).
- Was promoted to senior content marketing manager to oversee all organic marketing initiatives, including running a high-volume blog that achieved 30-40% of all organic signups.
- Organized blog post exchanges with marketing and integration partners to grow referral signup volume.
- Responsible for all website updates and optimizations to improve conversion rate.
- Stayed on in a freelance capacity to continue writing for the Deliverr blog.
Head of Digital Marketing @Versatech International 08/2018 – 06/2021
SEO and Web Marketing Specialist 04/2016 – 03/2017
“Rachel is a brilliant marketing strategist with impeccable work ethic. Her knowledge about the intricacies of the marketing process and her ability to explain complex ideas allowed our company to realise the benefits of marketing. We sought Rachel’s services because we “needed help” with our website. Not only do we have a remarkable website, but her counsel continues to be instrumental in changing our marketing paradigm into one that is better suited to our competitive marketplace. I would highly recommend Rachel to any organisation looking for effective ways to reach their target audience and deliver powerful messages.” — Stephen Yu, Versatech President
- Initially under a 6-month contract (extended to 1 year) to oversee new website development, manage strategy for website build, and write content using SEO best practices.
- Ranked #1 in Google search results for targeted search term: ICT Distribution Philippines, ahead of the largest IT distributor in the Philippines.
- Brought back to manage digital marketing efforts, including 4 website builds and ongoing editorial calendars.
- Worked with outsourced agencies to close any digital marketing team gaps.
- Wrote, edited, and optimized web content, blogs, email campaigns, and shareholder communications.
- Strategized and oversaw 3 specialized WordPress websites for key Versatech solutions, such as digital signage and managed print solutions. Our MPS website reached the 1st page of search results within a year of launch.
Freelance Content Strategist and Editor @Sakas and Company 01/2016 – 01/2019
“Rachel’s support helped me raise my prices 150% in the past two years. She did this in two ways. First, she’s integral to my content marketing program, which helped my lead-gen to expand my sales pipeline. Rachel’s editing always makes my writing better, and she’s helped me stay accountable. She’s the key reason my newsletter has gone out every single week. Second, Rachel has helped me elevate my boutique client experience, through value-added services that have supported the price increase. Rachel illustrates the power of hiring the right remote team members—we’ve never met in person, and we’ve only had a couple voice conversations in nearly three years, yet she’s a better team member than several people I’ve managed in-person at previous firms. Beyond the business results, Rachel is great to work with. She’s 100% reliable, and her turnaround is lightning fast. You and your business would be lucky to hire her.” — Karl Sakas, Sakas and Company Owner
- Researched, enhanced, and edited articles. Uploaded and formatted posts in WordPress.
- Wrote, formatted and set up an automated email course in MailChimp.
Content Marketing Coordinator @Skubana 12/2016 – 08/2017
“I worked with Rachel at Skubana and she is hands down one of the best people I’ve ever worked with. Incredibly organized, very responsive and extremely knowledgeable in the marketing industry. Content, SEO, outreach and so much more, she excelled at it all!” – Andrew Maffettone, Skubana Director of Marketing
- Managed a team of freelancers, coordinated our content calendar and posting schedule.
- Built out the blog pipeline from 0 planned blogs to a 5-month runway with pre-scheduled posts 3x/week.
- Coordinated our guest posting and link-building strategy. Achieved 50+ post exchanges in 6 months. As a result grew site DA from 35 to 41.
- Edited and handled quality assurance for all outgoing content and marketing materials.
- Created newsletter emails in Hubspot. Achieved 13% increase in signups, a 33.53% open rate where industry average was 20.95%, and an 11.23% click rate where industry average is 2.29%.
- Used HARO and Quora to build reputation for Skubana founder and CEO.
- Monitored analytics with Hubspot and Google Analytics to keep track of self-set KPIs.
Content / Social @Hubstaff 01/2015 – 09/2016
“I have had the pleasure of working with Rachel for the past two years and the experience has been a great one. She is a hard worker and enjoys her work, which is an important aspect for a team member to have. She frequently studies on her own about how she can get better. She’s fast, thoughtful, trustworthy, and has a very nice personality overall. I believe she would get along with almost anyone. She’s been a great team member and contributor to Hubstaff over the years.” — Dave Nevogt, Hubstaff Co-Founder
- Wrote and edited marketing and technical blog articles using SEO best practices.
- Ensured all blog posts were aligned with internal content guidelines.
- Shared blog posts on social media and other content aggregator sites to increase reach, drive traffic and gain leads.
- Curated and scheduled social media posts and monitored accounts.
- Grew Facebook following from 3K to 35K in 1 month.
- Used Google Analytics to monitor and measure the success of social media and blog articles.
- Curated articles and wrote copy for a bi-monthly management and leadership newsletter.
Courses / Certifications
Some courses I’ve taken/audited and would recommend.
Executive MBA, University of Oxford – Saïd Business School (paid) — A useful 2-year, part-time course that provides a good baseline reminder of running a business. Electives and an enterpreneurship project allow you to hone your focus further.
Marketing Engineering (free) — This course from Profound teaches the fundamentals of being a new type of marketer, one who is empowered with AI to build key processes into tools, and create the exact systems and workflows you need for growth.
Building B2B Marketing (paid) — This course covers the fundamentals of building a B2B marketing team from the ground up, with cohorts consisting of marketers in ~series B startups. Valuable lessons on structuring your team, processes, and foundation.
GA4: The Fundamentals (paid) — This GA4 training from The Coloring In Department takes you through everything you need to know about the analytics tool and how to utilize it.
Customer-Led Growth (paid) — A hands-on approach to doing customer and audience research, building JTBD briefs, learning how to use the voice of your customers in your marketing, then formulating growth plans based on your customers’ goals.
Reforge: Advanced Growth Strategy (paid) — This course changed my understanding of what a growth team is, and taught me how to analyze growth strategies for resilience, effectiveness, and scalability.
Product Marketing Core* (paid) — An excellent primer on everything involved in getting a product to market and keeping it competitive when once it’s there. There are lessons on positioning, audience research, pricing, metrics, onboarding, and more.
Know Your Customer (and Reap the Rewards) (paid) — A compelling course that argues marketers should focus on the customer journey rather than customer personas, and shows you how to map it out.
A Scientific Approach to Metrics, Measurement, and Marketing ROI (paid) — This course helps you stop looking at what you do, and start looking at the outcomes you generate.
Ahrefs Academy: Blogging for business (free) — This course has actionable, applicable tactics for writers, with a focus on generating revenue for your bottom line.
Intro to SQL: Querying and managing data (free) — This Khan Academy course teaches the basics of SQL with an in-browser editor that allows you to test queries without leaving the lesson. It lays out the logic of SQL and everything you need to know in succinct lessons that are easy to follow and understand.
SQL for Data Science (free) — A basic foundational course that gave me the building blocks of working with SQL. The lessons helped me better communicate marketing analytics requests to the data scientists on our team.
SEO Writing Masterclass by Surfer (free) — This course is great for beginners and covers many of the best practices and basics of SEO.
Drift Virtual Events Certification (free) — A nice primer on how to run a virtual event, including prep, planning, promotion, execution, and post-event follow-ups.
An unofficial “certification” I would like to include here is being a one-woman startup marketing team from pre-launch to series C for a company now valued at $2 billion. You can check out my journey with some of my favorite clients here.
Books
A few of my favorite books that have shaped how I approach marketing:
- Obviously Awesome by April Dunford — An essential primer on product positioning and how it can make or break a business.
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