Courses / Certifications
Some courses I’ve taken/audited and would recommend.
Building B2B Marketing (paid) — This course covers the fundamentals of building a B2B marketing team from the ground up, with cohorts consisting of marketers in ~series B startups. Valuable lessons on structuring your team, processes, and foundation.
GA4: The Fundamentals (paid) — This GA4 training from The Coloring In Department takes you through everything you need to know about the analytics tool and how to utilize it.
Customer-Led Growth (paid) — A hands-on approach to doing customer and audience research, building JTBD briefs, learning how to use the voice of your customers in your marketing, then formulating growth plans based on your customers’ goals.
Reforge: Advanced Growth Strategy (paid) — This course changed my understanding of what a growth team is, and taught me how to analyze growth strategies for resilience, effectiveness, and scalability.
Product Marketing Core* (paid) — An excellent primer on everything involved in getting a product to market and keeping it competitive when once it’s there. There are lessons on positioning, audience research, pricing, metrics, onboarding, and more.
Know Your Customer (and Reap the Rewards) (paid) — A compelling course that argues marketers should focus on the customer journey rather than customer personas, and shows you how to map it out.
A Scientific Approach to Metrics, Measurement, and Marketing ROI (paid) — This course helps you stop looking at what you do, and start looking at the outcomes you generate.
Ahrefs Academy: Blogging for business (free) — This course has actionable, applicable tactics for writers, with a focus on generating revenue for your bottom line.
Intro to SQL: Querying and managing data (free) — This Khan Academy course teaches the basics of SQL with an in-browser editor that allows you to test queries without leaving the lesson. It lays out the logic of SQL and everything you need to know in succinct lessons that are easy to follow and understand.
SQL for Data Science (free) — A basic foundational course that gave me the building blocks of working with SQL. The lessons helped me better communicate marketing analytics requests to the data scientists on our team.
SEO Writing Masterclass by Surfer (free) — This course is great for beginners and covers many of the best practices and basics of SEO.
Drift Virtual Events Certification (free) — A nice primer on how to run a virtual event, including prep, planning, promotion, execution, and post-event follow-ups.
An unofficial “certification” I would like to include here is being a one-woman startup marketing team from pre-launch to series C for a company now valued at $2 billion. You can check out my journey with some of my favorite clients here.
A few of my favorite books that have shaped how I approach marketing:
- Obviously Awesome by April Dunford — An essential primer on product positioning and how it can make or break a business.
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