B2B eCommerce Content Marketing and Strategy
After testing so many paid channels, I'm here to report Google Search Ads are a great place to start and end. Google Search Ads are a long-term strategy that …
[Read more...] about Testing Google Search Ads for B2B Audience Discovery and Brand Defense
iDrive Logistics provides eCommerce shipping and fulfillment solutions, including access to the best shipping rates through their software (available to both …
We've been through it with Reddit and LinkedIn ads, so today it's time to take you through how I set up Meta ads for MyFBAPrep. I was the least excited about …
"If you're in B2B, your audience is on LinkedIn." This is the premise that launched my paid digital experiments for MyFBAPrep. Although I was willing to test …
[Read more...] about Testing LinkedIn Ads and Audiences for a B2B eCommerce Logistics Company
Pasta, meet wall. If it sticks, it's cooked. This is how we found some of our biggest growth channels in 2024. Although not completely random, I've …
[Read more...] about Running Growth Experiments at MyFBAPrep: The Noodle Approach
Testing paid ads on Reddit was one of my 2024 experiments for MyFBAPrep. I had started building up our account by commenting and contributing to relevant …
[Read more...] about Testing Reddit Ads for a B2B eCommerce Logistics Company
In January 2024, I spoke with eight knowledgeable partners in the MyFBAPrep network for a new interview series that dove into these folks' backgrounds, what …
[Read more...] about Launching An Interview Series At MyFBAPrep
In this article, I detail one of my earliest forays into eCommerce: managing a blog. From December 2016 to August 2017, I grew Skubana's blog efforts from an …
[Read more...] about How I scaled a blog and guest post exchange program for a B2B eCommerce company
Today I'll be taking you through a website update case study for one of my B2B eCommerce clients; MyFBAPrep. MyFBAPrep started out with a focus on — as the …
[Read more...] about Website redesign case study: Teardown and new objective analysis
