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Rachel Andrea Go

B2B eCommerce Content Marketing and Strategy

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Case Study

Rachel Go / April 11, 2022

How I scaled a blog and guest post exchange program for a B2B eCommerce company

In this article, I detail one of my earliest forays into eCommerce: managing a blog. From December 2016 to August 2017, I grew Skubana's blog efforts from an …

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Rachel Go / February 21, 2022

Website redesign case study: Teardown and new objective analysis

Today I'll be taking you through a website update case study for one of my B2B eCommerce clients; MyFBAPrep. MyFBAPrep started out with a focus on — as the …

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Rachel Go / January 10, 2022

Protected: How I managed organic acquisition for an eCommerce fulfillment startup

This content is password protected. To view it please enter your password below: Password: …

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Rachel Go / October 8, 2021

Lessons from organizing the 2nd annual Discoverr Conference

Note: I was brought on in a freelance capacity to organize the Discoverr Conference. The thoughts and opinions below are my own, and don't reflect the Deliverr …

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Rachel Go / August 3, 2020

Lessons from organizing a virtual multi-day eCommerce conference

On July 28 and 29, 2020, two months of planning and coordination came together at Discoverr for a virtual two-day conference of eCommerce lessons. Deliverr …

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Recent Posts

  • Google Analytics tracking: How to measure content results in Google Analytics
  • Don’t annoy the editors! How to craft a guest post pitch
  • Google Analytics alternatives: 9 Different ways to track your metrics
  • How to build content feedback loops across teams
  • 200+ Content creation tools: How to research, write, and share amazing blogs
  • Customer retention 101: 9 Strategies you can implement this week
  • Crucial elements of an unforgettable buyer experience

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Want to collaborate? Find me at Rachel[at]rachelandreago.com.

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