Earlier at dinner someone asked me how I design my fractional CMO engagements and structure, and it's been asked enough at this point that I decided to document …
[Read more...] about How my fractional CMO model was born from an early project brief
Case Study
I’m a Certified Marketing Engineer (Plus the Project That Earned My Diploma)
I just earned the Marketing Engineer certification from Profound University with a 90% score. The capstone was a self-improving LinkedIn pipeline I built inside …
[Read more...] about I’m a Certified Marketing Engineer (Plus the Project That Earned My Diploma)
How I ran Deliverr’s Discoverr Conference 55% under budget
In this case study, I'll go over how I built and delivered the Discoverr virtual conference for $9K vs $20K projected, with cost-per-seller at $1,125 vs $2,500 …
[Read more...] about How I ran Deliverr’s Discoverr Conference 55% under budget
Building Deliverr’s Walmart Marketplace email course from audience signals
A lot of what I learned during my time at Deliverr influenced how I listened to and actioned the customer voice in my career since. And one of my favorite …
[Read more...] about Building Deliverr’s Walmart Marketplace email course from audience signals
Creating 13 pages of B2B fulfillment web copy for Shipwire
After consulting with Claude, I discovered that most of my clients have come from other clients. So, in this case study, I'll cover some work I did for Shipwire …
[Read more...] about Creating 13 pages of B2B fulfillment web copy for Shipwire
Testing Google Search Ads for B2B Audience Discovery and Brand Defense
After testing so many paid channels, I'm here to report Google Search Ads are a great place to start and end. Google Search Ads are a long-term strategy that …
[Read more...] about Testing Google Search Ads for B2B Audience Discovery and Brand Defense
How I Set up Marketing for an eCommerce Shipping and Fulfillment Company as Their Fractional CMO
iDrive Logistics provides eCommerce shipping and fulfillment solutions, including access to the best shipping rates through their software (available to both …
Meta Ads Setup Best Practices
We've been through it with Reddit and LinkedIn ads, so today it's time to take you through how I set up Meta ads for MyFBAPrep. I was the least excited about …
Testing LinkedIn Ads and Audiences for a B2B eCommerce Logistics Company
"If you're in B2B, your audience is on LinkedIn." This is the premise that launched my paid digital experiments for MyFBAPrep. Although I was willing to test …
[Read more...] about Testing LinkedIn Ads and Audiences for a B2B eCommerce Logistics Company