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Content Strategy

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Quality content strategy and process management for B2B eCommerce, SaaS, and marketing agencies

I write and manage content that converts for B2B tech companies, SaaS and eCommerce businesses.

With a background of testing strategies in content and inbound marketing, I can bring an ultra-organized, optimized content management process to your business (and your clients).

Let’s work together to improve your email marketing, web content/SEO, guest posting strategy, and write copy that stands out to your target audience.

Where to find me

[Email Course] Mastering Remote Work

I’m a full-time remote worker, and have been since graduating college. I’ve had the opportunity to work from Australia, Japan, across the USA, New Zealand, Korea, Indonesia, Hong Kong, Canada, and more.

Remote work has taught me to work quickly and efficiently to make up for the jumps in timezone, and communicate extensively to ensure nothing falls through the cracks. In this course, you can learn about remote work in 9 emails.

Content outsourcing: Role progression and how to maintain quality

Whether you’re an independent contractor or a business owner with your own brand, you’re limited by the number of hours in your day. Content outsourcing will help you maintain sustainable remote growth, but then you risk a dip in quality since you won’t be hands-on in all aspects anymore. To maintain quality as you outsource, […]

Webinar marketing strategies: How to execute eCommerce webinars

I’ve worked with a few different clients who used webinars to generate leads, but I saw it reach a new level at Deliverr, where we have a heavily webinar-focused marketing strategy, particularly for our partnerships arm. After organizing and executing webinars with multiple eCommerce brands, tools, and marketplaces, I’ve put together a few webinar marketing […]

How (and why) to track the business value of your content

Most digital marketers who live and breathe content already understand the value of creating great content, but how do you communicate that to the rest of your team? No matter how sharp, witty or engaging your latest blog post may be, you need to prove the business value of investing in content to the rest […]