Fractional CMO for B2B eCommerce Companies
Content is valuable for every company – the right content strategy creates compounding returns, boosts business ROI, and generates high-quality leads. However, without a content marketing manager to oversee strategy and execution, you could end up wasting time, money, and effort. In this article, I’ll cover: What a content manager does The benefits of having...
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The tools I've used to generate content ideas, do keyword research, analyze competitors, optimize for SEO, write compelling titles and outlines, find relevant images, amplify content, and measure success.
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How well do you know your customers? Do you know what motivates them? What keeps them up at night? What does their dream role look like? What would make their lives easier? Knowing what makes your customers tick is imperative for any business looking to leave its mark on the world. When you conduct consumer...
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Hiring a purposefully temporary marketing manager might seem strange, but it can come with many benefits — especially if your team isn’t ready for or can’t afford a full-time dedicated chief marketing officer. Startups in particular are often in a constant state of flux; from the pre-seed stage until you make a successful exit, there...
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Imagine you have a huge refrigerator with double doors, an ice maker, and all the space you’d ever need. You love it — until it fills up, and things in the back start to spoil. Keeping a large, full fridge organized is a Herculean task, especially when you have containers of who-knows-what from 2015 buried...
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Content creation can feel like a never-ending treadmill. As soon as one piece is published, your content marketing team has already set to work on the next 10 ideas. I get it — content is the cornerstone of any marketing strategy. But the content production treadmill creates a slippery descent into mass-producing content that no one sees...
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A brand partnership strategy is a brilliant marketing move that puts the resources and reputation of two or more brands to work to benefit each partner. These partnerships help to expand your reach, boost credibility and influence, and create more robust content. In 2016, GoPro entered a brand partnership with Red Bull that helped them...
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How well do you know your customers? Do you have a close relationship, or is it limited to the basics like age, gender, purchasing frequency, etc.? Building a strong base of repeat customers is an incredible achievement, but understanding what drives their actions or makes them put the brakes on is the secret to growing...
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Audience intelligence should guide the strategy around everything you do as a business. It reveals not only the best audience for your goals, but also what they are trying to achieve. Imagine you had to speak to an audience about climate change. Over the next week, you build your presentation. You gather data from multiple...
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Anyone who creates content knows that it's worth investing in. Proving "this blog post led directly to X signups based on last-touch attribution" helps to get the rest of the team on board, too.
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Gone are the days when you needed double-page spreads in industry magazines and in-person trade shows to sell your products; B2B marketing reigns over digital commerce. Within this atmosphere, many B2B brands have turned to inbound marketing to achieve success. From engaging email marketing campaigns to helpful blog posts, there are many ways you can...
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I'll go over content marketing management and strategy for startups, how it can fuel your growth, and why you need a content manager to execute it all.
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Want to build a sustainable business? As you grow, your focus should shift to customer retention and CLV. These retention strategies will help you reduce churn, build better funnels, and create an outstanding customer experience.
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Webinars are one of the best ways to generate high-quality B2B leads. This guide takes you through strategy, templates, and tools to help you conquer the webinar and generate conversions.
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Your onboarding experience directly affects the value a user finds in your product or service. Take a look at some amazing customer onboarding examples and what makes them so effective.
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Marketing decisions should always be data-informed, but what happens when getting that data is like pulling teeth? Here's how to turn the information you do have into measurable results.
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I wanted to learn how marketing leaders decide what initiatives to push, so I spoke to some awesome marketing folks to hear their thought process and results.
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Guest posting can build relationships, provide value to your brand partners, and increase your reach. Here are my lessons from running guest posting programs while maintaining consistent internal blogs.
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In this case study, I'll document some of the work I did for a logistics client from 2021 to 2026 wherein I build their marketing team from scratch, tested and …
[Read more...] about Case Study: Building Marketing for a B2B eCommerce Logistics Company
It's been two years since I joined iDrive Logistics as their CMO. Here's a quick check-in on what's moved, fresh from the MCP server I set up for them! The …
Earlier at dinner someone asked me how I design my fractional CMO engagements and structure, and it's been asked enough at this point that I decided to document …
[Read more...] about How my fractional CMO model was born from an early project brief
I just earned the Marketing Engineer certification from Profound University with a 90% score. The capstone was a self-improving LinkedIn pipeline I built inside …
[Read more...] about I’m a Certified Marketing Engineer (Plus the Project That Earned My Diploma)
In this case study, I'll go over how I built and delivered the Discoverr virtual conference for $9K vs $20K projected, with cost-per-seller at $1,125 vs $2,500 …
[Read more...] about How I ran Deliverr’s Discoverr Conference 55% under budget
A lot of what I learned during my time at Deliverr influenced how I listened to and actioned the customer voice in my career since. And one of my favorite …
[Read more...] about Building Deliverr’s Walmart Marketplace email course from audience signals
After consulting with Claude, I discovered that most of my clients have come from other clients. So, in this case study, I'll cover some work I did for Shipwire …
[Read more...] about Creating 13 pages of B2B fulfillment web copy for Shipwire
I know I’m late to the party, but it’s been too much fun learning about building with AI not to write about it. I’ve gone down the rabbit hole and have about a …
[Read more...] about Service as a service: 6 Early lessons from building with AI
I have often said design is one of my weaknesses as a marketer, and you can probably tell by my default plain-text email signatures if we've ever emailed in the …
[Read more...] about Email Signature Marketing: Ideas and Email Signature Generators
