Fractional CMO for B2B, Seed to C Operations Startups
I build marketing from zero with a playbook proven across Deliverr (first marketing hire, acq. @ $2.1B by Shopify), MyFBAPrep (first marketing hire, Inc. 5000 three years running, #1 in logistics 2023, Amazon-recommended), iDrive Logistics (first CMO), ZonPrep (first CMO), Skubana (Content Marketing Coordinator, acq. by Extensiv), and more. Onboarding measured in hours, not months.
I’m not currently taking on new clients, but I’m always happy to hear about interesting problems. Reach out anytime.
Full ownership of the marketing function
I'm a fractional CMO with a background in building scalable marketing engines for B2B eCommerce companies. I own the marketing function end-to-end, from strategy, hiring, systems, execution.
I'm a first marketer that scales with your company. I'll build your marketing function from the ground up, learning about your product and customers to determine channel strategy, while testing along the way to optimize our time and efforts.
We start out with just as much time as your startup wants to devote to marketing (I'm a contractor with flexible hours). I often start in-the-weeds of execution. As your company grows, I can shift to hiring, managing, and building repeatable processes
Latest Posts
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Oxford EMBA lessons from our eight core modules
Oxford EMBA lessons from all eight core modules: NPV, WACC, Six Sigma, pricing, service gaps, and the one marketing claim I disagree with.
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Webinar marketing: How to promote a virtual event
After organizing and executing webinars with multiple eCommerce brands, tools, and marketplaces, I’ve put together a few webinar marketing strategies for generating leads that convert (and keeping sane).
[Read more...] about Webinar marketing: How to promote a virtual event
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6 Things Content Needs to Work
I've dug out a few gems from my LinkedIn inbox lately, triggered by a question an operator asked: "We are just starting to do SEO work and I saw that you were the one doing it for so I …
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Case Study: Building Marketing for a B2B eCommerce Logistics Company
In this case study, I'll document some of the work I did for a logistics client from 2021 to 2026 wherein I build their marketing team from scratch, tested and selected the best …
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Two-year retro at iDrive Logistics: Doubling conversion rate with 120% more inbound contacts on flat traffic
It's been two years since I joined iDrive Logistics as their CMO. Here's a quick check-in on what's moved, fresh from the MCP server I set up for them! The headline: 2X conversion rate …
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How my fractional CMO model was born from an early project brief
Earlier at dinner someone asked me how I design my fractional CMO engagements and structure, and it's been asked enough at this point that I decided to document it (with the help of a …
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I'm a Certified Marketing Engineer (Plus the Project That Earned My Diploma)
I just earned the Marketing Engineer certification from Profound University with a 90% score. The capstone was a self-improving LinkedIn pipeline I built inside the iDrive Marketing …
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How I ran Deliverr's Discoverr Conference 55% under budget
In this case study, I'll go over how I built and delivered the Discoverr virtual conference for $9K vs $20K projected, with cost-per-seller at $1,125 vs $2,500 forecast. What CMO-tier …
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Building Deliverr's Walmart Marketplace email course from audience signals
A lot of what I learned during my time at Deliverr influenced how I listened to and actioned the customer voice in my career since. And one of my favorite stories that comes up all the …
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[ebook] Mastering Remote Work
I’m a full-time remote worker, and have been since 2013. I’ve had the opportunity to work from England, Scotland, the Philippines, Singapore, Taiwan, Australia, Japan, across the USA, New Zealand, Korea, Indonesia, Hong Kong, Canada, and much more.
Remote work has taught me to work quickly and efficiently to make up for the jumps in timezone, and communicate extensively to ensure nothing falls through the cracks. In this free ebook, you’ll explore the essentials of remote work across 9 engaging chapters.