Webinar marketing is a key component of your overall webinar strategy. Planning and organizing a webinar ensures the event runs smoothly, but marketing …
[Read more...] about Webinar marketing: How to promote a virtual event
Fractional CMO for B2B eCommerce Companies
I build marketing from zero. A Playbook proven across Deliverr (first marketing hire, → acq. @ $2.1B by Shopify), MyFBAPrep (first marketing hire, Inc 5000 #44 and Deloitte 500 #20), iDrive Logistics (first CMO), ZonPrep (first marketing hire), and Skubana (Content Marketing Coordinator, acq. by Extensiv). Onboarding measured in hours, not months.
Learn How It WorksI'm a fractional CMO with a background in building scalable marketing engines for B2B eCommerce companies. I own the marketing function end-to-end, from strategy, hiring, systems, execution.
I'm a first marketer that scales with your company. I'll build your marketing function from the ground up, learning about your product and customers to determine channel strategy, while testing along the way to optimize our time and efforts.
We start out with just as much time as your startup wants to devote to marketing (I'm a contractor with flexible hours). I often start in-the-weeds of execution. As your company grows, I can shift to hiring, managing, and building repeatable processes
I'm not openly taking on new clients, as I'm fully booked. But I'm always happy to hear about interesting problems that might need marketing expertise. Reach out anytime.
I’m a full-time remote worker, and have been since graduating college. I’ve had the opportunity to work from Australia, Japan, across the USA, New Zealand, Korea, Indonesia, Hong Kong, Canada, and more.
Remote work has taught me to work quickly and efficiently to make up for the jumps in timezone, and communicate extensively to ensure nothing falls through the cracks. In this ebook, you'll explore the essentials of remote work across 9 engaging chapters.

Webinar marketing is a key component of your overall webinar strategy. Planning and organizing a webinar ensures the event runs smoothly, but marketing …
[Read more...] about Webinar marketing: How to promote a virtual event

I've dug out a few gems from my LinkedIn inbox lately, triggered by a question an operator asked: "We are just starting to do SEO work and I saw that you were …

In this case study, I'll document some of the work I did for a logistics client from 2021 to 2026 wherein I build their marketing team from scratch, tested and …
[Read more...] about Case Study: Building Marketing for a B2B eCommerce Logistics Company

It's been two years since I joined iDrive Logistics as their CMO. Here's a quick check-in on what's moved, fresh from the MCP server I set up for them! The …

Earlier at dinner someone asked me how I design my fractional CMO engagements and structure, and it's been asked enough at this point that I decided to document …
[Read more...] about How my fractional CMO model was born from an early project brief

I just earned the Marketing Engineer certification from Profound University with a 90% score. The capstone was a self-improving LinkedIn pipeline I built inside …
[Read more...] about I’m a Certified Marketing Engineer (Plus the Project That Earned My Diploma)

In this case study, I'll go over how I built and delivered the Discoverr virtual conference for $9K vs $20K projected, with cost-per-seller at $1,125 vs $2,500 …
[Read more...] about How I ran Deliverr’s Discoverr Conference 55% under budget

A lot of what I learned during my time at Deliverr influenced how I listened to and actioned the customer voice in my career since. And one of my favorite …
[Read more...] about Building Deliverr’s Walmart Marketplace email course from audience signals

After consulting with Claude, I discovered that most of my clients have come from other clients. So, in this case study, I'll cover some work I did for Shipwire …
[Read more...] about Creating 13 pages of B2B fulfillment web copy for Shipwire
Want to collaborate? Find me at Rachel[at]rachelandreago.com.