B2B eCommerce Content Marketing and Strategy
Webinars are one of the best ways to generate high-quality B2B leads. This guide takes you through strategy, templates, and tools to help you conquer the webinar and generate conversions.
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Your onboarding experience directly affects the value a user finds in your product or service. Take a look at some amazing customer onboarding examples and what makes them so effective.
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Marketing decisions should always be data-informed, but what happens when getting that data is like pulling teeth? Here's how to turn the information you do have into measurable results.
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Want to build a sustainable business? As you grow, your focus should shift to customer retention and CLV. These retention strategies will help you reduce churn, build better funnels, and create an outstanding customer experience.
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I wanted to learn how marketing leaders decide what initiatives to push, so I spoke to some awesome marketing folks to hear their thought process and results.
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I'll go over content marketing management and strategy for startups, how it can fuel your growth, and why you need a content manager to execute it all.
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The tools I've used to generate content ideas, do keyword research, analyze competitors, optimize for SEO, write compelling titles and outlines, find relevant images, amplify content, and measure success.
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Anyone who creates content knows that it's worth investing in. Proving "this blog post led directly to X signups based on last-touch attribution" helps to get the rest of the team on board, too.
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Guest posting can build relationships, provide value to your brand partners, and increase your reach. Here are my lessons from running guest posting programs while maintaining consistent internal blogs.
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Good organization goes hand-in-hand with productivity and success, especially when it comes to webinars and other initiatives with multiple moving parts. If you …
[Read more...] about Webinar organization: How to nail scheduling and keep everyone on the same page
Everything your business does should center around your audience needs, not your business needs. But how do you define your ideal audience? And where can you …
[Read more...] about Defining your webinar audience: Learning your ICP and where to reach them
Webinars can be a powerful tool in your marketing arsenal, and the right webinar strategy can impact everything, from your brand to your bottom line. There’s a …
[Read more...] about How to find a winning webinar topic for your target audience
Every startup wants to expand and improve, but if your sales process isn’t optimized for conversions, growth, or repeatable business, you’ll remain …
[Read more...] about 9 Tips to improve your startup sales process
The typical nine-to-five office job is no longer the norm. More than half (58.6%) of the total U.S. workforce now works remotely, according to a recent Upwork …
[Read more...] about How to master remote performance management
The average email open rate is 18%, and the average click-through rate is just 2.6%. That means if you send out an exciting new product release or sale to 1,000 …
Running an eCommerce business often means wearing multiple hats. You could be juggling everything from product sourcing to listing, and marketing to support. …
[Read more...] about 9 Key functions of a freelance eCommerce writer and why your business needs one
Freelancers are already an affordable, flexible, and efficient resource for many businesses. However, you can increase freelancer productivity even further by …
[Read more...] about How to increase the productivity of your freelancers
Since the upheaval of 2020, the global economy has drastically changed, eCommerce included. Even so, eCommerce has always operated at breakneck speed, which …
[Read more...] about 34 Amazing eCommerce learning resources to cover the industry
