Fractional CMO for B2B, Seed to C Operations Startups
I build marketing from zero with a playbook proven across Deliverr (first marketing hire, acq. @ $2.1B by Shopify), MyFBAPrep (first marketing hire, Inc. 5000 three years running, #1 in logistics 2023, Amazon-recommended), iDrive Logistics (first CMO), ZonPrep (first CMO), Skubana (acq. by Extensiv), and more.
I’m not currently taking on new clients, but I’m always happy to hear about interesting problems. Reach out anytime.
Full ownership of the marketing function
I'm a fractional CMO with a background in building scalable marketing engines for B2B eCommerce companies. I own the marketing function end-to-end, from strategy, hiring, systems, execution.
I'm a first marketer that scales with your company. I'll build your marketing function from the ground up, learning about your product and customers to determine channel strategy, while testing along the way to optimize our time and efforts.
We start out with just as much time as your startup wants to devote to marketing (I'm a contractor with flexible hours). I often start in-the-weeds of execution. As your company grows, I can shift to hiring, managing, and building repeatable processes
Latest Posts
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Webinar marketing: How to promote a virtual event
Webinar marketing is a key component of your overall webinar strategy. Planning and organizing a webinar ensures the event runs smoothly, but marketing …
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6 Things Content Needs to Work
I've dug out a few gems from my LinkedIn inbox lately, triggered by a question an operator asked: "We are just starting to do SEO work and I saw that you were …
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Case Study: Building Marketing for a B2B eCommerce Logistics Company
In this case study, I'll document some of the work I did for a logistics client from 2021 to 2026 wherein I build their marketing team from scratch, tested and …
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Two-year retro at iDrive Logistics: Doubling conversion rate with 120% more inbound contacts on flat traffic
It's been two years since I joined iDrive Logistics as their CMO. Here's a quick check-in on what's moved, fresh from the MCP server I set up for them! The …
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How my fractional CMO model was born from an early project brief
Earlier at dinner someone asked me how I design my fractional CMO engagements and structure, and it's been asked enough at this point that I decided to document …
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I’m a Certified Marketing Engineer (Plus the Project That Earned My Diploma)
I just earned the Marketing Engineer certification from Profound University with a 90% score. The capstone was a self-improving LinkedIn pipeline I built inside …
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How I ran Deliverr’s Discoverr Conference 55% under budget
In this case study, I'll go over how I built and delivered the Discoverr virtual conference for $9K vs $20K projected, with cost-per-seller at $1,125 vs $2,500 …
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Building Deliverr’s Walmart Marketplace email course from audience signals
A lot of what I learned during my time at Deliverr influenced how I listened to and actioned the customer voice in my career since. And one of my favorite …
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Creating 13 pages of B2B fulfillment web copy for Shipwire
After consulting with Claude, I discovered that most of my clients have come from other clients. So, in this case study, I'll cover some work I did for Shipwire …
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[ebook] Mastering Remote Work
I’m a full-time remote worker, and have been since 2013. I’ve had the opportunity to work from England, Scotland, the Philippines, Singapore, Taiwan, Australia, Japan, across the USA, New Zealand, Korea, Indonesia, Hong Kong, Canada, and much more.
Remote work has taught me to work quickly and efficiently to make up for the jumps in timezone, and communicate extensively to ensure nothing falls through the cracks. In this free ebook, you’ll explore the essentials of remote work across 9 engaging chapters.