Case studies
Marketing builds documented with the numbers, from B2B eCommerce logistics, fulfillment and software companies.
Fractional CMO builds
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Two-year retro at iDrive Logistics: Doubling conversion rate with 120% more inbound contacts on flat traffic
How the website visitor-to-contact conversion rate doubled over two years at a shipping and transportation startup.
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How I Set up Marketing for an eCommerce Shipping and Fulfillment Company as Their Fractional CMO
Building the team and choosing the channels as fractional CMO of an eCommerce shipping and fulfillment company.
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Case Study: Building Marketing for a B2B eCommerce Logistics Company
How one logistics company’s marketing team grew from 2021 to 2026.
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Website redesign case study: Teardown and new objective analysis
What the old site got wrong, what got built first, and how each MVP was measured.
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Running Growth Experiments: The Noodle Approach
The growth experiments run in 2024, from SEO to paid newsletters.
Channel tests
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Testing LinkedIn Ads and Audiences for a B2B eCommerce Logistics Company
Launching paid LinkedIn: the setup, the audiences tested, and the lessons.
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Testing Google Search Ads for B2B Audience Discovery and Brand Defense
Google Search ads for audience discovery and brand defense, from setup to optimization.
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Testing Reddit Ads for a B2B eCommerce Logistics Company
A first test of whether Reddit ads are a viable paid channel for B2B growth.
Content, events and partnerships
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How I managed organic acquisition for an eCommerce fulfillment startup
Managing organic acquisition for a B2B eCommerce startup from pre-launch through Series D, and the lessons learned.
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How I ran Deliverr’s Discoverr Conference 55% under budget
55% under budget and 55% more efficient on cost-per-seller.
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Building Deliverr’s Walmart Marketplace email course from audience signals
An email course built from what sellers asked in webinar Q&As and newsletter replies.
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Lessons from organizing the 2nd annual Discoverr Conference
Running the 2nd annual Discoverr Conference as a freelancer, and what it taught me.
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Lessons from organizing a virtual multi-day eCommerce conference
Two months of planning behind a 2-day virtual eCommerce conference with speakers from Walmart, Wish and more.
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Launching An Interview Series
Launching and managing an informal interview series built on a partner network.
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How I scaled a blog and guest post exchange program for a B2B eCommerce company
Scaling a blog to three posts a week and landing 50+ guest post exchanges.
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Creating 13 pages of B2B fulfillment web copy for Shipwire
13 pages of B2B fulfillment web copy, still live under CEVA Logistics.
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