The giant (categorized) list of eCommerce marketing tools

There are hundreds of eCommerce marketing tools at your disposal today. Whether you’re looking for an email platform or a social media management tool, there’s a SaaS that specializes in nearly every marketing function (and supporting ones too).

However, it’s easy to feel overwhelmed and get choice paralysis, and an overload of tools can be worse than having too few. If you have 7 different software monitoring your social media accounts, you’ll end up wasting time and money.

We took all the awesome software out there and segmented them by category, so you can see exactly where these tools will be useful (and avoid duplicating your efforts).

This is another list, but it’s the only one you’ll need to run your eCommerce marketing efforts. Check out our top picks and learn what makes each one so valuable.

Website platforms
Marketplace seller tools
Search engine optimization (SEO)
Article research and idea generation
Conversion optimization
Social media
Visual assets
Email and text marketing
Customer feedback and retention
Analytics
Financial tools
Integration and automation
Multi-functional tools

Without further ado, let’s get down to the best eCommerce marketing tools and how you can use them to grow your business.

Website platforms

Your website is where your brand shines the brightest. While marketplaces like Amazon and eBay may be attracting lots of sales, your website deserves some TLC. Your website is critical to the long-term success of your brand, which needs to establish a strong online presence that doesn’t rely on third-party marketplaces. Here are some of the best store builders to consider as you look to create and/or optimize your site.

Shopify

Shopify is one of the most well-known eCommerce platforms with over 500,000 users in 175 countries. It acts as a one-stop shop where you can pick your own domain, design theme (Shopify has thousands that you can choose from), logos, and more. It also allows you to fully customize your store; add your sales channels; manage unlimited products and inventory; fulfil orders; and track sales.

Tip: Add your Instagram feed to your Shopify store with the InstaFeed app. You can curate a customized Instagram grid for your online shop and tag products to create a shoppable feed.

BigCommerce

BigCommerce is a popular Shopify alternative that boasts zero transaction fees and many built-in sales features (whereas Shopify relies more heavily on third-party apps). You can customize your site, manage payments, manage shipments, and list your products on third-party marketplaces, all from within BigCommerce. BigCommerce makes it easy to scale business but may be trickier to use if you do not have any coding experience.

WordPress

It’s worth mentioning that WordPress itself is a content management system. It is best for sites that are planning to focus heavily on content marketing and can be customized through plugins like WooCommerce and WP eCommerce. It has multiple plugins for security, shopping carts, SEO, and other marketing and design features—but some will require additional payment.

WooCommerce

WooCommerce is a customizable eCommerce platform built on WordPress, and one of the most popular plugins on the platform. To take advantage of it, you’ll need to first create a WordPress account, as well as buy a domain name and hosting provider. Once installed, WooCommerce is extremely customizable and gives developers an extendable, adaptable, and open-sourced platform to work with. The WooCommerce plugin is also free, but you’ll likely want to purchase paid add-ons to optimize your site.

Shogun

Shogun is a website builder that integrates with Shopify, BigCommerce, and other eCommerce platforms. It offers two main products: the Page Builder (a drag-and-drop tool for Shopify) and Shogun Frontend (a headless commerce solution). Shogun specializes in enabling versatile, fast-loading product pages that help to curb cart abandonment and bounce-offs from your site.

X-Cart

This solution is an open-source PHP eCommerce platform, which means you get full control of everything you do. Design it to your taste, add extra features now or later, and keep all your information secure in one place.

Ecomdash

Ecomdash is a listing tool that also provides an online store designer. Thanks to integrations with popular marketplaces on top of their inventory and order management features, merchants can rest assured their sales and data stays synced.

Marketplace seller tools

If you are a merchant selling products across marketplaces like Amazon, Walmart, Wish and eBay, you can use marketplace seller tools to list, sell and dispatch products more efficiently.

Jungle Scout

Jungle Scout is an all-in-one Amazon marketplace seller tool that helps Amazon sellers successfully launch new products and earn more reviews to drive traffic and sales. You can also use Jungle Scout to streamline your business with its catalog of store management tools and integrations.

Read: Jungle Scout’s Million Dollar Case Studies

Helium 10

Helium 10 helps Amazon sellers grow their online store with a series of tools to improve product performance, research new product ideas, optimiz listings, find trending products, analyze performance, and manage your inventory.

Read: Helium 10’s Project X

Viral Launch

Viral Launch helps Amazon merchants with everything they need to optimize product SEO, automate PPC ads, and create an Amazon strategy. You can also use their data tracking and insights to further optimize store performance and evaluate competitors.

Read: A Viral Launch Review: 3 Amazon Product Launch Case Studies

Search engine optimization (SEO)

Ahrefs

Ahrefs finds all the backlinks for a particular URL, whether yours or not. Analyze your competitors’ backlinks and see if their marketing strategies are working. Check if there’s anything that you can do similarly to give your own site a boost.

Examples:

Moz Link Explorer

You can use Moz’s Link Explorer tool to discover what is driving traffic to your website and what your most valuable pages are. Use those insights to develop a high-quality inbound link profile while staying informed for content strategies.

Examples:

Semrush

Semrush provides deep insight into various SEO opportunities, including top-performing keywords, backlinks, local SEO, and competitor activity. You can also track your position changes over time to diagnose what’s working and what’s not within your strategy. View analytics for your social media, SEO, and PPC efforts, including backlinks and domain authority analysis. eCommerce marketers can use this tool to view all their numbers in one place, as well as analyze page performance, top keyword suggestions, and how your competitors stack up.

Examples:

BrightEdge

BrightEdge allows you to measure the impact of your SEO strategy. The platform uses AI-drive tech to not only show how your content compares to the rest of the internet, but to also track threats and opportunities for you to rank higher on SERPs.

Examples:

Article research and idea generation

Blogging is one of the most affordable and powerful ways to bring consumers to your website. Through blogging, you can differentiate your brand and demonstrate the need for a product like yours. That said, every business blog requires a solid content strategy. Below are some essential tools for determining the focus of your blog, finding keywords, and maximizing your content ROI.

BuzzSumo

BuzzSumo helps you find viral content based on what people on Facebook, Twitter, Pinterest, and Reddit are buzzing about. Simply enter the topics you want to write about and see the most-shared articles around them. Discover which keywords, questions, and content formats resonate the most with your target audience.

Examples:

Feedly

Feedly gives you one place to curate articles written by your competitors and favorite sources. It uses an AI research assistant called Leo to filter out noise, dedupe repetitive news, and summarize content for you. Stay up to date on the latest trends without having to dig through multiple sites by hand.

Examples:

Semrush Topic Research Tool

Semrush is a robust tool for researching keywords, domains, and competitors. Its Topic Research tool is especially useful for identifying popular questions and subtopics around a certain subject. Just type in your topic, then let Semrush generate a mind map of ideas for you.

Examples:

Ubersuggest

Ubersuggest creates unique keyword reports, including one that shows you how many clicks are to paid vs. organic results on a SERP. You can also explore which demographics and devices search for a keyword.

Examples:

HubSpot’s Blog Topic Generator

This free tool by HubSpot helps you to get your creative juices flowing. You can enter up to five nouns, which HubSpot will use to come up with a week’s worth of potential blog titles. You can unlock a whole year’s worth of titles by filling out a short form.

Tips:

SimilarWeb

SimilarWeb helps you find similar content to share, so you can find out what your customers like and what your competitors are writing about, and then create content around those same topics.

Examples:

200+ Content creation tools: How to research, write, and share amazing blogs

Conversion optimization

Conversions are one of the key metrics that guide eCommerce marketing efforts. They’re the ultimate indicators of success—but just because you get a lot of new traffic to your site doesn’t mean that you’ll automatically receive more conversions. Below are tools that you can use to help increase conversions, including tools to audit your site and A/B test landing pages.

BloomReach

With BloomReach, you can enable full-site personalization. Think: more accurate search result pages that understand when a person is looking for a “dress” or a “dress shirt.” You can additionally predict user behaviors and serve up personalized product recommendations using BloomReach’s technology.

Examples:

Google PageSpeed Insights

Get a real-time analysis of your website speed to ensure you don’t lose any of your customers to slow loading times. Google PageSpeed Insights is an essential (and free) tool for auditing the performance of your site.

Launchrock

Build beautiful marketing pages that help you to acquire customers, even before your product has launched! Launchrock offers custom templates and an easy-to-use editor, so you can create compelling campaigns that offer early access to your products and let you capture customer information when excitement is high.

Sumo

Sumo is a free email capture tool with an impressive set of features to help you engage shoppers and reduce cart abandonment. The platform provides forms for capturing customer emails, heatmaps to see where your visitors click, and ‘share’ buttons to help you build traffic by making your content easy to share.

Read:

Thrive Leads

Thrive Leads is a list building solution for WordPress users, and is available as part of the ThriveSuite of tools from ThriveThemes. The plugin makes it easy to create pop-up forms that you can design to capture emails, target specific users, and test different offers.

Read:

Optimizely

Optimizely’s WYSIWYG editor lets you easily create A/B tests to see what converts best on your site. It also allows you to test more than one variant at a time, such as the text on a form or the image on a page, but be sure to let the tests run long enough to gather more conclusive results.

Read:

VWO: Visual Website Optimizer

VWO lets merchants launch, manage, and monitor various A/B tests across websites and mobile apps. Set up guardrail metrics to pause unproductive experiments early on, and implement the winning variant from within VWO.

Read:

Crazy Egg

See heatmaps of your website that show you where your visitors are clicking, spending the most time, and losing interest. Crazy Egg also offers session recordings so you can see every movement of a visitor’s cursor and adjust your website to increase attention on page.

Read:

Hotjar

Hotjar is a go-to analytics tool that provides heatmap, session recordings, visual feedback tools, and a survey builder. See what your users see and ask for their feedback directly as they’re scrolling through your site.

Read:

OptinMonster

Turn more of your existing website traffic into leads, subscribers, and sales. OptinMonster is easy to use even without coding skills, so merchants of any size can create optimized conversion elements that generate more leads for your business. From pop-ups to floating bars, exit intent detection and geolocation targeting, this tool helps eCommerce businesses to increase their online conversions.

Read:

Rosetta.ai

Rosetta.ai drives conversion with image-based, AI-driven product recommendations. This helps to create unique and customized shopping experiences, while also boosting average order values upon learning consumer shopping behavior and preferences. Optimize your promotions, product development, and inventory management in real time.

Read:

Oddit

Oddit provides website audits and suggestions to increase conversions. They look at different website elements, from on-page to technical aspects and site loading speed. Oddit is focused on offering simple solutions that provide in-depth insights to increase DTC site conversions.

Social media marketing combines customer support with marketing and outreach efforts, which makes it a unique beast. It means that your customer interactions are out there for everyone—including potential customers—to see. Because of this, it’s important for you to get your brand voice and tone right; every interaction must represent your brand well. Here are the tools that’ll help you achieve that.

Consider these social media platforms for your eCommerce business, but make sure to take a strategic approach. In other words, avoid taking a spray-and-pray approach and instead engage on the platforms where your buyers are most active.

Facebook – (You know what Facebook is, right?)
Twitter – Quick updates that include text, images, or links
Pinterest – Images and ideas that you can organize into boards
Instagram – Image-focused with minimal text
YouTube – A video-sharing platform
LinkedIn – Professional networking meets social media
Snapchat – Instant, disappearing images
TikTok – Videos that have a penchant for going viral, with music and text overlay features

Scheduling

Buffer

Buffer allows you to write and schedule out your social media posts in advance, with powerful analytics and an ‘optimal sharing time’ feature.

Examples:

Hootsuite

Hootsuite divides your social media accounts into different boards and streams, so you can see everything within a few convenient, customizable dashboards. Keep a pulse on the latest social trends and respond to any brand mentions or direct messages from directly within Hootsuite.

Examples:

SproutSocial

SproutSocial lets you schedule social media posts in a variety of ways: schedule via time, auto queue, or immediately. It offers the unique ability to bulk upload posts via .CSV and assign tasks among your teammates.

Examples:

Seismic (Formerly Percolate)

Seismic, which acquired Percolate in 2019, enables you to enrich your site with a live feed of curated social content as well as schedule posts. It comes with built-in compliance and risk management tools to protect your brand as you share content.

Examples:

Bulk.ly

Bulk.ly allows you to upload a spreadsheet of social media posts, then send them straight into your Buffer account. Shuffle your posts, add hashtags, categorize, and reschedule your posts for maximum impressions.

Oktopost

This social media tool is built for B2B marketers who want to be able to plan, approve, and schedule posts for multiple profiles. Oktopost includes an employee advocacy tool, which makes it easy for your teammates to share pre-approved company content across their personal profiles.

Examples:

Meet Edgar

Meet Edgar allows you to recycle your most popular social posts, automatically. Your fans will see a mix of your new and evergreen posts, so you don’t have to babysit your feeds. Unlike other social platforms, you don’t have to schedule your posts in advance—Edgar will.

Tips:

Social Listening

Brand24

Brand24 specializes in online reputation management, with tools that ensure that you never miss any mention of your brand online. Respond to brand ambassadors and dissatisfied customers ASAP so that everyone walks away with a good impression of your brand.

Examples:

Google Alerts

This is a free and simple tool for receiving the latest news on your brand or industry. Google Alerts automatically emails you when a new Google result appears around your desired search term. This is a great way to monitor when a journalist or company mentions your brand!

Example:

Meltwater

From social media monitoring to influencer management, Meltwater aims to give you all the necessary tools to maximize your reach online. You can monitor multiple channels, analyze consumer sentiment, and track competitors all from one place.

Examples:

Mention

Perform advanced keyword research to monitor social media by source, location, topic, and more. Mention helps you to listen to consumers conversations at scale while filtering out the noise.

Examples:

Social Mention

Social Mention is a straightforward tool, whereby you enter a search term and instantly receive a list of sites that contain your word. It tells you how recently your term was mentioned and by how many authors.

Examples:

Social Mention Tutorial for Monitoring and Tracking

Talkwalker

Talkwalker offers a free social media search engine that delivers a real-time, comprehensive report around any search term. You can alternatively opt into a paid plan for deeper insights and customizable dashboards that help you dive into who, exactly, is talking about your brand or topic.

Examples:

TweetDeck

This free tool by Twitter lets you track activity around one or multiple Twitter accounts. It’s intended to improve productivity by letting you set up custom feeds for tracking brand mentions, direct messages, and/or trending topics.

Examples:

Engagement

Crowdfire

This social engagement app is for managing user accounts on Twitter and Instagram. It generates automated answers to commonly asked questions so that if anyone Tweets at your account, they’ll get an almost-immediate answer.

Examples:

Pay with a Tweet

Pay with a Tweet encourages your fans to publish a social post to unlock rewards, such as coupons, promotions, and additional raffle entries. You can collect emails via pop-ups, measure engagement with heatmaps, and more using this platform.

Examples:

Visual Assets

To sell a product, you have to show your product. Visual assets are known to increase conversion rates, underscoring the importance of images and videos when posting about your brand online. In content marketing, articles with images get 94% more views.

In eCommerce, 67% of consumers say the quality of a product image is “very important” when selecting and purchasing an item. Here are the tools you’ll need to find and create great images for your marketing.

Video creation tools

Adobe Spark Video

Spark Video is a free online video maker, perfect for anyone looking to quickly create short, catchy marketing clips. Spark Video is typically used for simple videos that include a combination of images overlaid by text and music.

Wideo

With Wideo, you can create animated videos using drag-and-drop graphics. Choose from thousands of stock footage that can bring any external or internal presentation to life.

Royalty-free image aggregators

Unsplash

Choose from a large library of professional-looking images, including nature shots, flat lays, and everything in between.

Pexels

Pexels offers photos and videos, all of which are 100% free to use. No attribution is required for any asset and any can be modified to your liking.

Pixabay

Pixabay flaunts over 2.3 million high-quality images, video, and music that are uploaded by a generous community of creators. Each asset is clearly marked by its license type.

Vecteezy

Vecteezy is praised for its customer service, photo options, and prices. The free version gives you access to tons of vector graphics and photos, and for a small price, you can also download stock videos.

Image design and editors

Piktochart

Piktochart specializes in easy-to-use templates for infographics, presentations, and reports. Avoid having to hire a graphic designer and instead use Piktochart to quickly transform your content into a stunning visual story.

Canva

This highly reputed tool provides all the tools you need to build properly-sized, engaging social posts. Canva additionally supports infographics, videos, and presentations and gives you plenty of prebuilt templates to choose from.

Email and text marketing

Email and text marketing is an excellent way to move individuals down the buyer’s journey, from awareness, to consideration, to decision-making (aka, a conversion for you). It’s an effective way to foster relationships, keep your customers updated on the latest happenings, and keep your brand top of mind. Here are some email and SMS tools that can help you to capture customer details, build beautiful emails, send snappy text messages, and analyze what works.

ActiveCampaign

ActiveCampaign provides a platform for automating critical emails, such as abandoned cart messages, discounts, and personalized product recommendations. Through machine learning, ActiveCampaign understands your users’ behaviors and enables you to customize offers accordingly.

Examples:

Campaign Monitor

Create professional-grade emails using Campaign Monitor’s drag-and-drop builder. The platform additionally supports automated customer journeys, third-party app integrations, and powerful tracking.

Examples:

HubSpot Email Marketing Tools

You can start building emails in HubSpot for free. HubSpot email marketing tools let you build emails without a designer, plus capitalize on features like content personalization (through “smart rules”) and A/B testing.

Examples:

Emma

Emma offers a variety of email marketing tools, like automation, A/B testing, and audience segmentation. If you’re working with a big team, the Emma HQ platform provides an environment where your team can share assets, manage approvals, and track activity.

Examples:

GetResponse

With GetResponse, you can create more than just emails. Create landing pages, autoresponders, forms, and surveys that can all be personalized to your customers’ habits and preferences.

Examples:

MailChimp

MailChimp is one of the most familiar names in the space with classic tools to create, schedule, and automate email campaigns. It has expanded to include audience management and insights to help you send the right messages to the right customers.

Examples:

Mailshake

Mailshake’s bread-and-butter products let you automate cold emails. It helps you to scale your outreach efforts, including social media outreach, phone calls, and online lead capture.

Examples:

Outreach.io

Outreach is predominantly used by sales teams to manage outreach sequences. Its Buyer Sentiment Analysis shows how buyers react to each sales activity and can be paired with other powerful automations to help you reach your revenue goals.

Examples:

Reply.io

Reply is another sales engagement platform aimed at automating multichannel outreach. Find new prospects, set up sequences, and optimize your emails with AI-backed text quality scoring—all within Reply.

Examples:

Wishpond

Companies large and small use Wishpond to create personalized emails, pop-ups, contests, and landing pages. With everything available in one place, you can capture interested leads and nurture them into happy customers.

Examples:

Omnisend

As the name suggests, Omnisend is a powerful tool for sending omni-channel messages across email marketing, SMS, website pop-ups, and more. It’s easy-to-use platform means eCommerce businesses of all sizes can comfortably use Omnisend to nurture, convert, and retain their online customers.

Examples:

SmartrMail

Grow your business with SmartrMail’s streamlined email and text marketing tool. With SmartrMail, merchants can easily send a wide variety of eCommerce emails and text messages such as newsletters, automated flows, abandoned cart emails, product recommendations and winback campaigns.

Examples:

Privy

Privy is an email marketing tool that aims to help eCommerce businesses drive instant growth and ROI through email marketing, text marketing and customizable pop-ups, fly-outs and displays. Tap into clever marketing tactics with the Privy range of templates and features to turn your online visitors into loyal customers.

Examples:

Recart

Recart helps merchants use SMS marketing to build direct connections with their customers and grow their brands. Users can build automated flows using Recart’s template library to share updates, discounts, and rewards.

Examples:

Customer feedback and retention

Given that it’s 5x more expensive to acquire a new customer than to retain one, customer retention should be a focus for your marketing team. Happy clients will recommend your brand to their friends and colleagues, creating powerful word-of-mouth social proof for your brand. On the flip side, unhappy clients will likely share their negative experiences online, hurting your brand image. The below tools can help you stay ahead of customer sentiment and build positive relationships that stand the test of time.

Customer service

Customer service is key to growing an eCommerce business that people rave about. Your customers can be your biggest source of marketing, so keep customers happy to reap the benefits of word-of-mouth marketing. Here are the tools to level up your customer support with live chats and organized helpdesk tickets.

Intercom

Build great customer relationships with Intercom’s network of customer communication tools. You can support customers at every step of their buying journey by offering customer service through support bots, live chat, product tours, and more. Intercom also helps merchants engage customers with their suite of conversational engagement and marketing tools.

Examples:

Olark

Make it easy for customers to talk to the people behind your eCommerce store with Olark’s live chat software and customer data tools. These tools help you gain customer data and insight that you can then leverage to optimize your products and service.

Examples:

Zendesk

Zendesk offers a complete customer service solution to set your teams up for success, prioritize customer happiness, and scale your business. Their ticketing platform can integrate with other systems within your business to provide powerful insights to turn into positive actions.

Examples:

LeadChat

Speed up response times and convert more leads with LeadChat’s team of live-chat sales agents. Offering 24/7 support, LeadChat removes the friction and frustration of chatbots by putting your customers in touch with real people who can help with their enquiries.

Tidio

Tidio helps to build customer relationships across platforms by managing shared inboxes, multi-channel messages, and live chat conversations from one place.

Examples:

Help Scout

Help Scout is easy to set-up, use and scale. Offering a wide variety of features, Help Scout lets merchants offer customer support through various channels, analyze customer data with reports and integrate your customer service tools with other platforms.

Examples:

Xsellco

Xsellco is a customer support help desk that is exclusively built for the eCommerce industry. As such, this tool is focused on helping eCommerce brands optimize sales with high-quality customer service. Xsellco also offers automated product repricing and customer feedback tools to help your store stay competitive and grow.

Examples:

Gorgias

Gorgias provides a centralized hub for eCommerce brand communications. Keep tickets in one place and nurture customers on social media before they even visit your store.

Examples:

Surveys

Qualaroo

Build Qualaroo nudges on your website or app to engage customers as they’re looking at your products. Qualaroo lets merchants survey on-site visitors for pricing feedback, product feedback, and more.

Examples:

Survicate

Survicate combines surveys and NPS software to help you collect the most actionable feedback possible. Publish surveys across email, mobile, and your website using 125+ ready-made templates.

Examples:

SmileBack

SmileBack lets you create Customer Satisfaction (CSAT) and NPS surveys, and supports PSA integration. After publishing a SmileBack survey, you can show off positive results on your website for social proof.

Examples:

Qualtrics

Qualtrics can take your survey results and turn them into actionable insights to improve your customer experience. Their drag-and-drop survey tool supports complex logic and real-time insights and suggestions.

Examples:

Loyalty

Antavo

Antavo encourages customer loyalty by making it fun to engage with your brand. They use gamification to manage your clients, offering more than 40 loyalty schemes.

Example:

An eCommerce loyalty program that lifted retention by 59% and revenue by €16m

Smile.io

Smile uses a points system to encourage reviews and reward your top customers with special surprises. Smile integrates into popular marketing tools, like Mailchimp, Klaviyo, and HubSpot.

Example:

Evy’s Tree Generated $1 Million in Reward Program Revenue in Less Than One Year

LoyaltyLion

LoyaltyLion lets brands build fully-customized loyalty programs and experiences at every stage of the customer journey. Use LoyaltyLion’s tools to provide customers with meaningful interactions, and unlock insights to increase your customer lifetime value.

Example:

How MoxieLash Tripled Repeat Purchase Rates and Increased Customer Engagement by 700% with LoyaltyLion

This Custom Thanks

This Custom Thanks enables you to send thoughtful, handwritten thank you cards to customers—without requiring you to write them yourself. Simply select a stationary and type your message. This Custom Thanks will then handwrite cards for you and deliver them within three to five days.

Stamped

Stamped handles both loyalty initiatives as well as referrals and reviews. It allows merchants to manage loyalty programs, VIP rewards, and referrals, as well as solicit reviews and leverage them as UGC to boost conversions.

Referrals and reviews

ReferralCandy

ReferralCandy is a referral program manager that helps to track and reward your fans for spreading the word. ReferralCandy integrates with multiple eCommerce and marketing platforms to engage customers right from your website, and track actions.

Example:

Referred Customers Spend 13.2% More at Okabashi, Thanks to ReferralCandy

WPForms

This WordPress form-builder is a great tool for collecting reviews. Create a form asking customers whether they would be willing to leave feedback on your product or subscribe to your newsletter (as examples) while they’re on your site.

Example:

[Case Study] 6 Ways WPBeginner Uses WPForms to Grow Their Business

Yotpo

Yotpo supports a variety of loyalty campaigns: reviews, visual UGC curation, referral programs, SMS marketing, and more. Collect reviews to showcase on your site and boost conversion rates.

Example:

Schedule Advanced Loyalty Campaigns with Yotpo

Subscriptions

Subscription tools can help you sell subscriptions to boost your CLV, and give your customers more power over how they purchase from you. For more on this, check out my article on how to add subscriptions to your DTC website!

Recharge

Recharge is a tool for automating recurring payments and billing for subscription programs. Recharge connects with all of the major payment processors and with key eCommerce tools so your store can seamlessly offer subscription models.

Examples:

Bold Commerce

Bold Commerce powers subscscriptions, refill programs, and other recurring billings with the Bold Subscriptions app. This app integrates with Shopify so merchants can offer subscription options on single products or their entire store.

Examples:

eCommerce subscriptions platforms: How to add subscriptions to your DTC website

Analytics

Analytics provide a roadmap for your marketing team. They provide evidence of what’s going well and what isn’t, so you can adjust and improve. Here are the tools that will show you exactly what is getting conversions on your website, and which marketing efforts to keep or ditch.

Google Analytics

Google Analytics is the heart of most metric-tracking systems for a website or online store. It tracks a number of different metrics, such as visitors, bounce rate, and conversion funnels.

Examples:

KISSmetrics

KISSmetrics helps provide the detailed information you’ll need to increase conversion and retention rates. Their tools help you to see what people are doing on your website, alongside what makes them more likely to purchase based on their current behaviors.

Examples:

Raven

Raven provides SEO tools and let you white-label reports like site audits, backlink data, and automated marketing reports. You can pull data from more than 20 different sources, including Google Analytics, social media ads, and more.

Example:

How to Report on PPC Results and Benchmark Against Competitors

Financial tools

Financial tools can be pivotal for making sure your eCommerce brand stays cash-positive, and too supercharge your paid acquisition efforts. There are various financial tools and funding options you can use to expand your marketing, SKUs, and improve your brand experience.

Clearco

Clearco (formerly Clearbanc) is an eCommerce investor that can provide marketing capital funding for businesses looking to ramp up their acquisition efforts and grow their brand faster than if they tried to do things organically. The process is simple — apply, connect your apps for proof of performance, receive your offer within 24 hours then, and top up when needed.

Examples:

Klarna

Let your customers break down the cost of their purchase with payment installments. Klarna can integrate with your store to provide payment plan services such as “Shop now, pay later.” You can also use Klarna as a direct payment gateway, subscription program, and to generate smart cart messages to boost sales.

Examples:

See How Other Stores Have Used Klarna to Drive More Sales for Their Brand

Integration and automation

There are never enough hours in a marketer’s day, which is why integration and automation tools are your best friend. They provide all of the returns while demanding far less time out of your day. Automate the menial tasks that suck up time, so you can focus on the marketing efforts that make the most impact on your eCommerce business.

Zapier

Zapier allows you to connect various apps to automate your workflows. You can designate certain events to trigger a chain of automated instructions. For example, you can send yourself an email every time a new order is made, plus add that order to a spreadsheet.

Examples:

IFTTT

IFTTT stands for “If This Then That,” which means “if this happens, then that should happen.” This tool allows you to connect your various apps and devices in order to help you work more efficiently across platforms.

Segment

Segment combines 200+ apps into one API, which means you can use more than 200 sources and destinations to personalize campaigns, analyze product usage, gauge customer success, and more.

Examples:

StoreYa

StoreYa adds form to function by integrating various marketing and advertising apps to meet your needs. Engage with your customers through multiple channels, set up coupons or pop-ups, import your store to Facebook, and more. No coding or design experience necessary.

Examples:

AfterShip

AfterShip is an eCommerce integration tool that plugs into your eCommerce store to automate shipment tracking and provide you with real-time tracking data to optimize your shipping processes.

Examples:

SKU IQ

Manage your inventory and create a fully-integrated retail experience with SKU IQ. This integration tools lets you sync your inventory, orders, POS systems and eCommerce platforms in one location. This tool is particularly helpful for merchants that sell online and in retail stores.

Multi-functional tools

Finally, you have the multi-functional tools. Many of the tools above have branched out to provide more than their main offering. For example, a social media scheduler may also include built-in analytics. However, the tools below have strong suites of features built specifically to your needs as eCommerce sellers.

HubSpot

HubSpot can serve as a CRM, email builder, ad manager, and much more. Created with both marketing teams and sales teams in mind, HubSpots enables you to mix and match various tools to support your company’s needs. HubSpot’s biggest claim to fame is their inbound marketing methodology, which has paved the way for many businesses that traditionally relied on cold, outbound communications.

Examples:

Bluecore

Bluecore boasts the only AI-driven retail marketing platform that uses predictive data models to automate actions and provide 1:1 product recommendations. It is built specifically for retail, and unifies customer intelligence with real-time insights, multichannel automation, and campaign management.

Examples:

Klaviyo

Klaviyo combines A/B testing, email autoresponders, sales reports, and Facebook ads to use data as a backbone for more conversions. You can use it to import lists, set up forms, create automation workflows, and hyper-personalize your communications. Klaviyo has an open API so you can integrate their solution with any app that you want, including your CRM and content platform.

Examples:

Metrilo

Metrilo, which was also built specially for eCommerce, combines CRM, analytics, and email marketing so you can make the most of your data. It has a retention analysis so you can understand your customer lifecycle and time your emails well. You can get real-time numbers, a customer management solution, as well as email marketing all in one place.

Examples:

Wrapping up – Choose your eCommerce marketing tools wisely to cover your bases

As you can see from the list above, there is no shortage of eCommerce marketing tools available to help you make sales, increase leads, and more. However, it’s important that you select the tools that fit your process instead of building your processes around your tools. Take advantage of demos and free trials to figure out what software will make conversions easier for your eCommerce business, without the stress.

Published: January 22, 2018
Updated: July 12, 2021
Updated: February 14, 2022

Table of Contents

Website platforms

Marketplace seller tools

Search engine optimization (SEO)

Article research and idea generation

Conversion optimization

Social Media

Scheduling

Social Listening

Engagement

Visual Assets

Video creation tools

Royalty-free image aggregators

Image design and editors

Email and text marketing

Customer feedback and retention

Customer service

Surveys

Loyalty

Referrals and reviews

Subscriptions

Analytics

Financial tools

Integration and automation

Multi-functional tools

Wrapping up – Choose your eCommerce marketing tools wisely to cover your bases

Footer

Subscribe

Recent Posts

Categories

Get in Touch