Product Marketing
-
How to Run a Competitor Analysis (+ Competitive Analysis Template)
Unless you offer a one-of-a-kind product to a one-of-a-kind audience, you have competitors. And you should be analyzing them. Understanding your competition and where you fit within …
-
Competitor Research: What it is and How to do it in 8 Steps
Think about some of the biggest brands across different industries. In the shoe industry, Nike, Adidas, and Skechers compete for the top spot; in fast food, it’s McDonald’s, Wendy’s, …
-
Product-Led Growth: What It Is and Why Every Brand Needs It
Most companies and brands have their own platforms. This could be the case of a SaaS where your platform is your product, or an eCommerce brand with a DTC website and rewards portal. …
-
How to Use Structured Interviews to Unveil Customer Insights
Understanding what drives your consumers may seem like yet another task to check off your to-do list, but it’s a key component to your business’s success. However, unearthing those …
-
9 Compelling Reasons to Hire a Product Researcher
It’s essential to validate your product idea before investing resources into it; you need to feel confident its profitability will outweigh expenses. This is where it pays to hire a …
-
8 Beta user acquisition strategies for a strong launch
Whether it’s your first or 100th product, the excitement of launching never gets old. The pre-launch phase is an exciting time for any SaaS company. After months or even years of …
-
36 Product marketing tools that every curious marketer should test
Product marketers are the driving force behind new product (and feature) launches and their ongoing success. As the market evolves, they need to stay up to date with ever-changing …
-
Product marketing 101: Powerful messaging that sells
It’s almost impossible to sell a product that no one understands, or, worse, no one knows about. Product marketing provides the facts and the flash to fix that. Product marketing is …
-
A product marketer's guide to behavioral design
Everything you do is influenced by triggers in your environment. You choose what to wear based on what the current fashion trends are—whether you copy what everyone else is wearing to …