It’s almost impossible to sell a product that no one understands, or, worse, no one knows about. Product marketing provides the facts and the flash to fix …
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Product Marketing
A product marketer’s guide to behavioral design
Everything you do is influenced by triggers in your environment. You choose what to wear based on what the current fashion trends are—whether you copy what …
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8 Questions to ask yourself to figure out your product positioning
You’ve built a great product, so the cash should come raining in, right? Not if you haven't asked the right product positioning questions. Just because you …
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Product marketing vs growth marketing
There's a world of difference between product marketing and growth marketing, with both playing key roles in a company's success. Yet founders often struggle to …