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Rachel Andrea Go

B2B eCommerce Content Marketing and Strategy

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Product Marketing

Rachel Go / February 27, 2023

36 Product marketing tools that every curious marketer should test

Product marketers are the driving force behind new product (and feature) launches and their ongoing success. As the market evolves, they need to stay up to date …

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Rachel Go / October 31, 2022

Product marketing 101: Powerful messaging that sells

It’s almost impossible to sell a product that no one understands, or, worse, no one knows about. Product marketing provides the facts and the flash to fix …

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Rachel Go / August 1, 2022

A product marketer’s guide to behavioral design

Everything you do is influenced by triggers in your environment. You choose what to wear based on what the current fashion trends are—whether you copy what …

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Rachel Go / March 28, 2022

8 Questions to ask yourself to figure out your product positioning

You’ve built a great product, so the cash should come raining in, right? Not if you haven't asked the right product positioning questions. Just because you …

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Rachel Go / November 1, 2021

Product marketing vs growth marketing

There's a world of difference between product marketing and growth marketing, with both playing key roles in a company's success. Yet founders often struggle to …

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