B2B eCommerce Content Marketing and Strategy
Product marketers are the driving force behind new product (and feature) launches and their ongoing success. As the market evolves, they need to stay up to date …
[Read more...] about 36 Product marketing tools that every curious marketer should test
It’s almost impossible to sell a product that no one understands, or, worse, no one knows about. Product marketing provides the facts and the flash to fix …
[Read more...] about Product marketing 101: Powerful messaging that sells
Everything you do is influenced by triggers in your environment. You choose what to wear based on what the current fashion trends are—whether you copy what …
[Read more...] about A product marketer’s guide to behavioral design
You’ve built a great product, so the cash should come raining in, right? Not if you haven't asked the right product positioning questions. Just because you …
[Read more...] about 8 Questions to ask yourself to figure out your product positioning
There's a world of difference between product marketing and growth marketing, with both playing key roles in a company's success. Yet founders often struggle to …
