Content — page 9
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How to create a masterful end-to-end customer onboarding experience
Your onboarding experience directly affects the value a user finds in your product or service. Take a look at some amazing customer onboarding examples and what makes them so effective.
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How to organize qualitative data for quantitative analysis
Marketing decisions should always be data-informed, but what happens when getting that data is like pulling teeth? Here's how to turn the information you do have into measurable results.
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How and why to make Quora a cornerstone of your B2B eCommerce content strategy
B2B eCommerce marketing isn’t all about webinars , social media, or guest blogging (although I'm a huge fan). With 300+ million monthly active users, enviable SEO, and content covering …
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Keys to freelance writing for SaaS companies
In 2011, Marc Andreessen published his famous piece, “ Why Software Is Eating the World .” Ten years later, Andreessen’s prediction is truer than ever. Companies ranging from Microsoft …
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Webinar partnerships: How to leverage strategic partnerships to drive webinar success
Webinar partnerships should be a cornerstone of your webinar strategy . In addition to adding their credibility to the event, each partner brings their own audience, unique content, …
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How superstar marketers use data to drive decisions (and the results)
I wanted to learn how marketing leaders decide what initiatives to push, so I spoke to some awesome marketing folks to hear their thought process and results.
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Gina Tirelli Ellison on partner marketing in eCommerce
Gina Tirelli Ellison is a partner marketing manager who works with eCommerce brands. She's done everything from hosting webinars to running blogs and building Slack communities. Read …
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Victoria Sullivan on sponsoring YouTube videos for lead generation
Victoria Sullivan is the Marketing and Partnerships Manager of Payability , a funding platform for eCommerce businesses that provides growth capital based on marketplace sales. …
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Darius Kunca on why AdKings invested in a podcast relaunch
Darius Kunca is the co-founder of AdKings and host of the "Built to Scale" (BTS) eCommerce podcast , which relaunched this year on January 25. AdKings is a Facebook ads growth agency …