We all know the importance of customer acquisition. It generates revenue to fuel your growth and keeps your business alive. But not every company understands …
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How to organize qualitative data for quantitative analysis
Marketing decisions need to come from a mix of data, experience, observation, and a slew of other factors. I wrote about the importance of making data-driven …
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How and why to make Quora a cornerstone of your B2B eCommerce content strategy
B2B eCommerce marketing isn’t all about webinars, social media, or guest blogging (although I'm a huge fan). With 300+ million monthly active users, enviable …
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Webinar marketing: How to promote a virtual event
Webinar marketing is a key component of your overall webinar strategy. Planning and organizing a webinar ensures the event runs smoothly, but marketing …
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Keys to freelance writing for SaaS companies
In 2011, Marc Andreessen published his famous piece, “Why Software Is Eating the World.” Ten years later, Andreessen’s prediction is truer than ever. Companies …
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Webinar partnerships: How to leverage strategic partnerships to drive webinar success
Webinar partnerships should be a cornerstone of your webinar strategy. In addition to adding their credibility to the event, each partner brings their own …
How superstar marketers use data to drive decisions (and the results)
"Other people were doing it, so we thought we should, too." "It looked cool." "I don't know." Those are some answers you don't want to hear from your …
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Gina Tirelli Ellison on partner marketing in eCommerce
Gina Tirelli Ellison is a partner marketing manager who works with eCommerce brands. She's done everything from hosting webinars to running blogs and building …
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Victoria Sullivan on sponsoring YouTube videos for lead generation
Victoria Sullivan is the Marketing and Partnerships Manager of Payability, a funding platform for eCommerce businesses that provides growth capital based on …
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