This is a guest post from Jake Lee. Jake is the founder of Odistry, Inc., a niche digital production company that empowers marketing teams of any size to …
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8 Tips for running seamless eCommerce holiday marketing campaigns
The holidays are a great time to relax after working hard. But if you are in the eCommerce business, slowing down doesn't always feel like a feasible option. …
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Webinar goals and KPIs: Track the metrics that drive business objectives
If your organization wants to host a webinar, you first need to consider your webinar plan. The planning stage of your webinar strategy could make the …
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Webinar types: How to choose the right format to meet your goals
Your webinar strategy will determine the different webinar types you select, but with so many options (including hybrid), that decision can be hard to make. …
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6 Tools for planning a content calendar
If you’re ever at a loss what to post on social media today, what to blog about this week, or what to include in this month’s newsletter, you need to start …
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Webinar post-event marketing: How to repurpose your content to get more ROI
Just because your webinar is over doesn't mean your job is done. Your post-event webinar strategy is crucial to generating leads and encouraging the key actions …
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Lessons from organizing a virtual multi-day eCommerce conference
On July 28 and 29, 2020, two months of planning and coordination came together at Discoverr for a virtual two-day conference of eCommerce lessons. Deliverr …
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A blueprint to plan and build better sales funnels
This is a guest post by Brandy Cross. Brandy is a native English freelance writer operating in the Netherlands, where she functions as a technical copywriter …
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How to create a newsletter that generates leads
If you have an email address, you're likely familiar with email newsletters. A lot of you probably get too many, and leave quite a few unchecked as they go into …
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