Content — page 11
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Webinar post-event marketing: How to repurpose your content to get more ROI
Just because your webinar is over doesn't mean your job is done. Your post-event webinar strategy is crucial to generating leads and encouraging the key actions you want your audience …
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Lessons from organizing a virtual multi-day eCommerce conference
On July 28 and 29, 2020, two months of planning and coordination came together at Discoverr for a virtual two-day conference of eCommerce lessons. Deliverr brought speakers from …
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A blueprint to plan and build better sales funnels
This is a guest post by Brandy Cross . Brandy is a native English freelance writer operating in the Netherlands, where she functions as a technical copywriter for companies ranging …
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How to create a newsletter that generates leads
If you have an email address, you're likely familiar with email newsletters. A lot of you probably get too many, and leave quite a few unchecked as they go into the trash or spam …
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Technical SEO checklist for developers: How to rank higher in Google
This is a guest post from John Pick . John is a veteran web developer and technology consultant. He specializes in bringing his client's businesses "online." By utilizing his skills as …
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5 Social media KPIs you should be tracking
Is social media generating the results you expect? You shouldn't be looking at likes or follows, but tangible business results that affect your bottom line. If you don't know, you’re …
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How to Land and Manage Guest Blog Exchanges
Guest posting can build relationships, provide value to your brand partners, and increase your reach. Here are my lessons from running guest posting programs while maintaining consistent internal blogs.
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Customer journey and content: How to create memorable experiences that lead to conversion
This is a guest post from Marijana Kay . Marijana writes long-form, actionable blog content for folks who know it pays off. She is a freelance writer and content strategist for awesome …
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Deep-dive research: How to get to the heart of a topic without losing your audience
This is a guest post from Niki Tibble . Niki is a content writer, copywriter, and all-around wordsmith at Away With Words and Blogon . When she’s not writing about eCommerce, rum, or …