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Rachel Andrea Go

Fractional CMO for B2B eCommerce Companies

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Generating leads from a podast

Rachel Andrea Go / March 1, 2021

Darius Kunca on why AdKings invested in a podcast relaunch

Darius Kunca is the co-founder of AdKings and host of the "Built to Scale" (BTS) eCommerce podcast, which relaunched this year on January 25. AdKings is a …

[Read more...] about Darius Kunca on why AdKings invested in a podcast relaunch

Andrew Maffettone on eCommerce marketing

Rachel Andrea Go / February 22, 2021

Andrew Maffettone on perfecting your top 3 content channels

Andrew Maffettone is the Founder and CEO of BlueTuskr, a full-service marketing agency for eCommerce sellers. BlueTuskr helps brands expand their reach through …

[Read more...] about Andrew Maffettone on perfecting your top 3 content channels

FanFood content repurposing and distribution strategy

Rachel Andrea Go / February 15, 2021

Isabella Jiao on FanFood’s content repurposing and distribution strategy

Isabella Jiao is the VP of Marketing at FanFood, an on-premise, in-venue contactless ordering app for foodservice operations. FanFood utilizes webinars, blogs, …

[Read more...] about Isabella Jiao on FanFood’s content repurposing and distribution strategy

Kaspien improving funnel conversion rate

Rachel Andrea Go / February 8, 2021

Katie Capka on how Kaspien drives conversion rate through their funnel

Katie Capka is the Inbound Marketing Manager at Kaspien, an eCommerce platform that helps brands sell on marketplaces like Amazon and Walmart. Kaspien has a …

[Read more...] about Katie Capka on how Kaspien drives conversion rate through their funnel

Importance of knowing your audience

Rachel Andrea Go / February 1, 2021

Ashley Levesque on the importance of knowing your audience

Ashley Levesque is the Director of Marketing at Demio, a simple, no-download webinar software with all the marketing tools you need to succeed. Ashley …

[Read more...] about Ashley Levesque on the importance of knowing your audience

eCommerce marketing channels 2021

Rachel Andrea Go / January 18, 2021

A quick guide to eCommerce marketing in 2021

Instagram Shopping, TikTok, Reddit, and Quora are only some of the many unexplored eCommerce marketing channels ripe for acquiring new customers and retaining …

[Read more...] about A quick guide to eCommerce marketing in 2021

SEO checklist

Guest / December 14, 2020

SEO Checklist from an education content marketer

This is a guest post from Sydney Go. Sydney is a content marketing manager at Animalz, and previously was a content marketer at Acadium (formerly GenM). She …

[Read more...] about SEO Checklist from an education content marketer

Specialized writing profiles for different niches

Rachel Andrea Go / November 16, 2020

How to build specialized writing profiles to stand out in different niches

Working as a freelance writer often means specializing in a specific niche or industry. Before the Internet, many writers would commit to a certain industry and …

[Read more...] about How to build specialized writing profiles to stand out in different niches

Key elements of a high converting video

Guest / November 2, 2020

Key components of a high-converting video

This is a guest post from Jake Lee. Jake is the founder of Odistry, Inc., a niche digital production company that empowers marketing teams of any size to …

[Read more...] about Key components of a high-converting video

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Recent Posts

  • Case Study: Building Marketing for a B2B eCommerce Logistics Company
  • Two-year retro at iDrive Logistics: Doubling conversion rate with 120% more inbound contacts on flat traffic
  • How my fractional CMO model was born from an early project brief
  • I’m a Certified Marketing Engineer (Plus the Project That Earned My Diploma)
  • How I ran Deliverr’s Discoverr Conference 55% under budget
  • Building Deliverr’s Walmart Marketplace email course from audience signals
  • Creating 13 pages of B2B fulfillment web copy for Shipwire
  • Service as a service: 6 Early lessons from building with AI
  • Email Signature Marketing: Ideas and Email Signature Generators
  • 26 Awesome Website Optimization Tools to Improve Your Site Performance

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