Content — page 10
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Andrew Maffettone on perfecting your top 3 content channels
Andrew Maffettone is the Founder and CEO of BlueTuskr , a full-service marketing agency for eCommerce sellers. BlueTuskr helps brands expand their reach through robust digital …
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Isabella Jiao on FanFood's content repurposing and distribution strategy
Isabella Jiao is the VP of Marketing at FanFood , an on-premise, in-venue contactless ordering app for foodservice operations. FanFood utilizes webinars, blogs, and a podcast in their …
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Katie Capka on how Kaspien drives conversion rate through their funnel
Katie Capka is the Inbound Marketing Manager at Kaspien, an eCommerce platform that helps brands sell on marketplaces like Amazon and Walmart. Kaspien has a large database of resources …
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Ashley Levesque on the importance of knowing your audience
Ashley Levesque is the Director of Marketing at Demio , a simple, no-download webinar software with all the marketing tools you need to succeed. Ashley spearheaded multiple initiatives …
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Key components of a high-converting video
This is a guest post from Jake Lee. Jake is the founder of Odistry, Inc. , a niche digital production company that empowers marketing teams of any size to supercharge their …
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8 Tips for running seamless eCommerce holiday marketing campaigns
The holidays are a great time to relax after working hard. But if you are in the eCommerce business, slowing down doesn't always feel like a feasible option. Marketing campaigns aren’t …
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Webinar goals and KPIs: Track the metrics that drive business objectives
If your organization wants to host a webinar, you first need to consider your webinar plan. The planning stage of your webinar strategy could make the difference between a successful …
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Webinar types: How to choose the right format to meet your goals
Your webinar strategy will determine the different webinar types you select, but with so many options (including hybrid), that decision can be hard to make. This article will cover the …
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6 Tools for planning a content calendar
If you’re ever at a loss what to post on social media today, what to blog about this week, or what to include in this month’s newsletter, you need to start planning a content calendar. …