Managing a thriving eCommerce business can be hectic; it’s no easy task juggling functions such as marketing and sales while ensuring your business’s data …
[Read more...] about 28 AI tools to help run your eCommerce business
B2B eCommerce Content Marketing and Strategy
Managing a thriving eCommerce business can be hectic; it’s no easy task juggling functions such as marketing and sales while ensuring your business’s data …
[Read more...] about 28 AI tools to help run your eCommerce business
Everyone hates typos, especially once they’ve been printed, paid for, and distributed. Whether it’s a typo on product packaging, a printed communications piece …
[Read more...] about Proofreading tips: 8 Techniques to avoid typos
The success of SaaS products relies on your product and your audience. A powerful product is critical for business growth, but only if you understand how to …
[Read more...] about How to uncover and define your user persona
Buyer personas paint a picture of your different buyer groups, and are a crucial component of any organization. While they may seem gimmicky, a lot of research …
[Read more...] about How to create a buyer persona that you actually use
Two of the most common issues I see in B2B companies are a lack of customers or attracting the wrong ones. The “wrong” customers are your “poor-fit leads” — …
[Read more...] about How to craft your ideal customer profile (ICP)
How well do you know your customers? Do you have a close relationship, or is it limited to the basics like age, gender, purchasing frequency, etc.? Building …
[Read more...] about Customer surveys and interviews: How to get to know your customers better
Audience intelligence should guide the strategy around everything you do as a business. It reveals not only the best audience for your goals, but also what they …
[Read more...] about Audience intelligence: Power up your marketing by understanding your customers
No one buys things for the sake of buying things. Intercom illustrates that point perfectly with skateboard sales. Avid skateboarders don't choose to buy a …
[Read more...] about Jobs to be done: A customer-first lens for powerful positioning
When making marketing decisions, do you listen to your gut or follow the data? For the best results, you should employ a mix of both — create content and …
[Read more...] about Tips and best practices for A/B testing your marketing channels
Want to collaborate? Find me at Rachel[at]rachelandreago.com.