Content — page 5
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Proofreading tips: 8 Techniques to avoid typos
Everyone hates typos, especially once they’ve been printed, paid for, and distributed. Whether it’s a typo on product packaging, a printed communications piece or in an online advert, …
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How to uncover and define your user persona
The success of SaaS products relies on your product and your audience. A powerful product is critical for business growth, but only if you understand how to build, market, and sell …
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How to create a buyer persona that you actually use
Buyer personas paint a picture of your different buyer groups, and are a crucial component of any organization. While they may seem gimmicky, a lot of research and data go into …
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How to craft your ideal customer profile (ICP)
Two of the most common issues I see in B2B companies are a lack of customers or attracting the wrong ones. The “wrong” customers are your “poor-fit leads” — they’re the right customer …
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Customer surveys and interviews: How to get to know your customers better
How well do you know your customers? Do you have a close relationship, or is it limited to the basics like age, gender, purchasing frequency, etc.? Building a strong base of repeat …
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Audience intelligence: Power up your marketing by understanding your customers
Audience intelligence should guide the strategy around everything you do as a business. It reveals not only the best audience for your goals, but also what they are trying to achieve. …
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Jobs to be done: A customer-first lens for powerful positioning
No one buys things for the sake of buying things. Intercom illustrates that point perfectly with skateboard sales. Avid skateboarders don't choose to buy a skateboard based on the fact …
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Tips and best practices for A/B testing your marketing channels
When making marketing decisions, do you listen to your gut or follow the data ? For the best results, you should employ a mix of both — create content and messaging you feel will …
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9 Key functions of a freelance eCommerce writer and why your business needs one
Running an eCommerce business often requires wearing multiple hats. You could be juggling everything from product sourcing to listing, and marketing to support. But as your business …