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eCommerce
How to optimize your post-purchase experience to gain lifelong customers
Your purchase journey is critical to your eCommerce success; it dictates how consumers perceive your brand and products while they’re deciding to make a …
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A guide to customer-first data: How to collect zero-party and first-party data in a privacy-first world
Imagine your friend invited you to a party and promised they’d introduce you to everyone — and then they got amnesia. You don't know any of the other attendees, …
How SMS marketing can increase loyalty and conversions
In comparison to email, SMS marketing takes the cake for acquisition marketing and customer retention. SMS offers a multitude of advantages that surpass what …
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Is email marketing the best option for your online store? 8 Alternative eCommerce marketing channels
The average email open rate is 18%, and the average click-through rate is just 2.6%. That means if you send out an exciting new product release or sale to 1,000 …
Lessons from organizing the 2nd annual Discoverr Conference
Note: I was brought on in a freelance capacity to organize the Discoverr Conference. The thoughts and opinions below are my own, and don't reflect the Deliverr …
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6 Factors that drive B2B eCommerce success
What makes some businesses so successful, and others just “meh”? After working with multiple lightning-in-a-bottle B2B eCommerce companies, I’ve observed a few …
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eCommerce subscriptions platforms: How to add subscriptions to your DTC website
Subscriptions are the cornerstone of recurring revenue for eCommerce businesses, extending customer lifetime value by holding onto customers. This article …
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Discovery to fulfillment: How to optimize every step of your eCommerce buyer journey
Every customer you've ever had went through their own process to research, discover, select, and decide on your store. This is called a buyer journey, and it …