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Rachel Andrea Go

Fractional CMO for B2B eCommerce Companies

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eCommerce

Key functions of eCommerce freelance writers

Rachel Andrea Go / June 30, 2022

9 Key functions of a freelance eCommerce writer and why your business needs one

Running an eCommerce business often requires wearing multiple hats. You could be juggling everything from product sourcing to listing, and marketing to support. …

[Read more...] about 9 Key functions of a freelance eCommerce writer and why your business needs one

Product listing page optimization

Guest / June 9, 2022

How Product Listing Page Optimization Wins eCommerce SEO

This is a guest post from Irina Linnik, a marketing specialist at Onilab. Her work has been published on Smart Insights and Paymill. Successful eCommerce …

[Read more...] about How Product Listing Page Optimization Wins eCommerce SEO

eCommerce data analytics

Rachel Andrea Go / May 30, 2022

eCommerce data analytics: Increase sales with data-driven decisions

eCommerce data analytics is your guide to running your business. It gives you insight into what’s doing well, what needs work, and where you’re heading. A …

[Read more...] about eCommerce data analytics: Increase sales with data-driven decisions

Crucial elements of an exceptional buyer experience

Rachel Andrea Go / April 18, 2022

Crucial elements of an unforgettable buyer experience

Your buyer experience can make or break your eCommerce business. Loyal customers are the lifeline of every strong brand, and a good buyer experience creates …

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scale your blog

Rachel Andrea Go / April 11, 2022

How I scaled a blog and guest post exchange program for a B2B eCommerce company

In this article, I detail one of my earliest forays into eCommerce: managing a blog. From December 2016 to August 2017, I grew Skubana's blog efforts from an …

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myfbaprep b2b enterprise

Rachel Andrea Go / March 7, 2022

8 Shifts when marketing to B2B enterprise eCommerce

Last year, I switched from working with one of the fastest-growing 4PLs serving merchants of all sizes, to working with a boutique, white-glove fulfillment …

[Read more...] about 8 Shifts when marketing to B2B enterprise eCommerce

Best subscription boxes

Rachel Andrea Go / February 7, 2022

20 Awesome subscription boxes to brighten your day

Subscriptions and subscription boxes are a genius eCommerce strategy. They extend your customer lifetime value (LTV), introduce consumers to new product lines, …

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Headless commerce in eCommerce

Rachel Andrea Go / January 31, 2022

Headless commerce and how to implement it for your eCommerce store

“Off with their heads!” You’d be forgiven for thinking we mean the Queen’s gardeners from Alice in Wonderland. We’re actually talking about headless …

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eCommerce inventory management

Rachel Andrea Go / January 17, 2022

A complete guide to eCommerce inventory management

Inventory management is critical to the cash flow (and happy customers) of your eCommerce business. It’s a careful balancing act: You need to make sure you …

[Read more...] about A complete guide to eCommerce inventory management

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Recent Posts

  • Case Study: Building Marketing for a B2B eCommerce Logistics Company
  • Two-year retro at iDrive Logistics: Doubling conversion rate with 120% more inbound contacts on flat traffic
  • How my fractional CMO model was born from an early project brief
  • I’m a Certified Marketing Engineer (Plus the Project That Earned My Diploma)
  • How I ran Deliverr’s Discoverr Conference 55% under budget
  • Building Deliverr’s Walmart Marketplace email course from audience signals
  • Creating 13 pages of B2B fulfillment web copy for Shipwire
  • Service as a service: 6 Early lessons from building with AI
  • Email Signature Marketing: Ideas and Email Signature Generators
  • 26 Awesome Website Optimization Tools to Improve Your Site Performance

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Want to collaborate? Find me at Rachel[at]rachelandreago.com.

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