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Rachel Andrea Go

B2B eCommerce Content Marketing and Strategy

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eCommerce

Rachel Go / September 5, 2022

In-house, marketplace, and 3PL inventory management best practices

Keeping track of all items that come into and go out of your business is a complex process. A notepad and pen won't cut it when you’re trying to manage …

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Rachel Go / August 29, 2022

How to track key inventory management metrics

The success of your online store hinges on the efficiency of your inventory management. If you accidentally run out of stock, repeatedly send out orders late, …

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Rachel Go / August 22, 2022

How to switch to perpetual inventory management

If thinking about your annual stock take makes you shudder in fear, it’s time to make a change to your inventory management practices. Rather than dreading …

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Rachel Go / August 15, 2022

Shopify Audiences: What it is and how to leverage it

Finding the right target audience for your customer acquisition efforts has always been a challenge for eCommerce merchants. Recently, Shopify has made it a …

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Rachel Go / August 8, 2022

18 Awesome inventory management software to streamline orders

Keeping track of the stock that comes in and out of your store is a fundamental task for any eCommerce business. To protect the longevity of your store, it's …

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Rachel Go / June 30, 2022

9 Key functions of a freelance eCommerce writer and why your business needs one

Running an eCommerce business often requires wearing multiple hats. You could be juggling everything from product sourcing to listing, and marketing to support. …

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Guest / June 9, 2022

How Product Listing Page Optimization Wins eCommerce SEO

This is a guest post from Irina Linnik, a marketing specialist at Onilab. Her work has been published on Smart Insights and Paymill. Successful eCommerce …

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Rachel Go / May 30, 2022

eCommerce data analytics: Increase sales with data-driven decisions

eCommerce data analytics is your guide to running your business. It gives you insight into what’s doing well, what needs work, and where you’re heading. A …

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Rachel Go / April 18, 2022

Crucial elements of an unforgettable buyer experience

Your buyer experience can make or break your eCommerce business. Loyal customers are the lifeline of every strong brand, and a good buyer experience creates …

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Recent Posts

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  • Growth marketing: How to scale with full-funnel optimization

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