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Rachel Andrea Go

B2B eCommerce Content Marketing and Strategy

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eCommerce

Rachel Go / November 28, 2022

How to build resilient enterprise operations with hybrid fulfillment

Although more and more eCommerce sellers are moving to a third-party logistics (3PL) model, fully outsourcing your fulfillment isn’t always feasible. Often, …

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Rachel Go / September 26, 2022

7 Conversion marketing tactics to enhance your eCommerce experience

The average landing page has a 2.35% conversion rate. This means on average, only around two out of 100 people who land on your page will do what you want them …

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Rachel Go / September 19, 2022

20 eCommerce marketing platforms to enhance your conversions

Tools exist for a reason. You wouldn’t try to hammer a nail with your fist, or drill that nail into the wall. Neither of those will work—one of those will …

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Rachel Go / September 12, 2022

How to generate more eCommerce reviews (and address negative ones)

Gathering honest eCommerce reviews — including negative feedback — from customers is a powerful method for growing your brand. Consider your own online …

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Rachel Go / September 5, 2022

In-house, marketplace, and 3PL inventory management best practices

Keeping track of all items that come into and go out of your business is a complex process. A notepad and pen won't cut it when you’re trying to manage …

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Rachel Go / August 29, 2022

How to track key inventory management metrics

The success of your online store hinges on the efficiency of your inventory management. If you accidentally run out of stock, repeatedly send out orders late, …

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Rachel Go / August 22, 2022

How to switch to perpetual inventory management

If thinking about your annual stock take makes you shudder in fear, it’s time to make a change to your inventory management practices. Rather than dreading …

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Rachel Go / August 15, 2022

Shopify Audiences: What it is and how to leverage it

Finding the right target audience for your customer acquisition efforts has always been a challenge for eCommerce merchants. Recently, Shopify has made it a …

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Rachel Go / August 8, 2022

18 Awesome inventory management software to streamline orders

Keeping track of the stock that comes in and out of your store is a fundamental task for any eCommerce business. To protect the longevity of your store, it's …

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Recent Posts

  • Q1 Marketing Checklist: Strategic Moves to Set Your Brand Up for Success
  • Testing Google Search Ads for B2B Audience Discovery and Brand Defense
  • Brand Building PR Strategies for B2B Companies
  • How I Set up Marketing for an eCommerce Shipping and Fulfillment Company as Their Fractional CMO
  • Meta Ads Setup Best Practices
  • Testing LinkedIn Ads and Audiences for a B2B eCommerce Logistics Company
  • How To Hire a Content Marketing Manager
  • Running Growth Experiments at MyFBAPrep: The Noodle Approach
  • Testing Reddit Ads for a B2B eCommerce Logistics Company
  • 49 Webinar Software Options: The Tools You Need to Execute Webinars and Drive Leads

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