Content — page 7
-
A guide to B2B content marketing strategies
Google processes over 40,000 searches per second , 3.5 billion searches daily, and 1.2 trillion searches yearly. That’s a lot of people looking for content, be it answers to questions, …
-
8 Shifts when marketing to B2B enterprise eCommerce
Last year, I switched from working with one of the fastest-growing 4PLs serving merchants of all sizes, to working with a boutique, white-glove fulfillment partner that only works with …
-
Is your customer exit survey giving you the insights you need?
Another day, another customer cancellation – but is that a bad thing? Customers cancel subscriptions all the time. Rather than lose sleep over your churn rate, you should leverage a …
-
Website redesign case study: Teardown and new objective analysis
Today I'll be taking you through a website update case study for one of my B2B eCommerce clients; the client . the client started out with a focus on — as the name implies — FBA prep . …
-
How I managed organic acquisition for an eCommerce fulfillment startup
Today I'm going to take you through my journey with Deliverr, an eCommerce fulfillment company focused on fast delivery for multi-channel merchants. These are the lessons I learned (some the
-
Webinar landing page optimization: How to turn views into registrations
The main role of a webinar landing page is to turn visitors into registrants. If that isn’t happening, and you’re seeing plenty of traffic from all your webinar marketing , but no sign …
-
ICP vs. buyer persona vs. user persona: The secret to personalized marketing
We operate in a consumer-led environment, meaning customers have their pick of brands, products, and anything their hearts desire. So, it’s your job as a marketer to differentiate …
-
Top 10 organic acquisition channels and how to optimize them
When building an inbound marketing strategy , there’s no shortage of channels to target. Organic acquisition channels are a critical part of every sustainable business growth model. …
-
A guide to customer-first data: How to collect zero-party and first-party data in a privacy-first world
Imagine your friend invited you to a party and promised they’d introduce you to everyone — and then they got amnesia. You don't know any of the other attendees, and the person who was …