Fractional CMO for B2B eCommerce Companies
On July 2023, Google will be sunsetting Universal Analytics (UA), the previous generation of Google Analytics, in favor of Google Analytics 4 (GA4). UA will no …
[Read more...] about Google Analytics alternatives: 11 Different ways to track your metrics
In this article, I detail one of my earliest forays into eCommerce: managing a blog. From December 2016 to August 2017, I grew Skubana's blog efforts from an …
[Read more...] about How I scaled a blog and guest post exchange program for a B2B eCommerce company
Google processes over 40,000 searches per second, 3.5 billion searches daily, and 1.2 trillion searches yearly. That’s a lot of people looking for content, be …
[Read more...] about A guide to B2B content marketing strategies
Last year, I switched from working with one of the fastest-growing 4PLs serving merchants of all sizes, to working with a boutique, white-glove fulfillment …
[Read more...] about 8 Shifts when marketing to B2B enterprise eCommerce
Another day, another customer cancellation – but is that a bad thing? Customers cancel subscriptions all the time. Rather than lose sleep over your churn rate, …
[Read more...] about Is your customer exit survey giving you the insights you need?
Today I'll be taking you through a website update case study for one of my B2B eCommerce clients; MyFBAPrep. MyFBAPrep started out with a focus on — as the …
[Read more...] about Website redesign case study: Teardown and new objective analysis
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The main role of a webinar landing page is to turn visitors into registrants. If that isn’t happening, and you’re seeing plenty of traffic from all your webinar …
[Read more...] about Webinar landing page optimization: How to turn views into registrations
We operate in a consumer-led environment, meaning customers have their pick of brands, products, and anything their hearts desire. So, it’s your job as a …
[Read more...] about ICP vs. buyer persona vs. user persona: The secret to personalized marketing
