Content — page 6
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How to identify high purchase intent keywords using data
Content marketing is a powerful business strategy that attracts leads and drives sales . However, it comes with significant time and financial investment, so you need to validate …
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How (and why) to track the business value of your content
Anyone who creates content knows that it's worth investing in. Proving "this blog post led directly to X signups based on last-touch attribution" helps to get the rest of the team on board, too.
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How Product Listing Page Optimization Wins eCommerce SEO
This is a guest post from Irina Linnik, a marketing specialist at Onilab. Her work has been published on Smart Insights and Paymill. Successful eCommerce marketers know how crucial SEO …
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How to create a winning B2B inbound marketing strategy
Gone are the days when you needed double-page spreads in industry magazines and in-person trade shows to sell your products; B2B marketing reigns over digital commerce. Within this …
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Startup content marketing: Crafting an effective content strategy
I'll go over content marketing management and strategy for startups, how it can fuel your growth, and why you need a content manager to execute it all.
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Google Analytics tracking: How to measure content results in Google Analytics
With consumers worldwide spending nearly seven hours each day online, and eCommerce projected to reach almost $7.4 trillion by 2025 , smart merchants need to invest in content that …
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Don't annoy the editors! How to craft a guest post pitch
I’ve run guest posting (and cross-posting) programs for SaaS, eCommerce, and B2B companies across multiple industries. Although I started out as a nuisance, I’ve learned a few key …
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Google Analytics alternatives: 11 Different ways to track your metrics
On July 2023, Google will be sunsetting Universal Analytics (UA), the previous generation of Google Analytics, in favor of Google Analytics 4 (GA4) . UA will no longer process new hits …
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How I scaled a blog and guest post exchange program for a B2B eCommerce company
In this article, I detail one of my earliest forays into eCommerce: managing a blog. From December 2016 to August 2017, I grew Skubana's blog efforts from an irregular posting schedule …