Blog — page 3
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Testing LinkedIn Ads and Audiences for a B2B eCommerce Logistics Company
"If you're in B2B, your audience is on LinkedIn." This is the premise that launched my paid digital experiments . Although I was willing to test Reddit , Google Search, and Meta ads , …
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Running Growth Experiments: The Noodle Approach
Pasta, meet wall. If it sticks, it's cooked. This is how we found some of our biggest growth channels in 2024. Although not completely random, I've learned there is so much merit (and …
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Testing Reddit Ads for a B2B eCommerce Logistics Company
Testing paid ads on Reddit was one of my 2024 experiments . I had started building up our account by commenting and contributing to relevant subreddits, and by Q4 we decided we could …
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49 Webinar Software Options: The Tools You Need to Execute Webinars and Drive Leads
The technology behind your event can make or break it. No one wants to stick around for a webinar with poor sound quality or a blank screen. That's why the webinar software you choose …
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17 Tools to Streamline Your Business Finances and People Ops
Growing teams have both increasing budgets and expenses. As your responsibilities and headcount increases, you need to utilize the right tools to organize and control your business …
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eCommerce Growth Tests: 8 Ways To Find the Cause of Slowing eCommerce Growth
If there’s one thing you can count on in the eCommerce space, it’s that it will always keep you on your toes. eCommerce is constantly in flux. Even the most successful online stores …
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Launching An Interview Series
In January 2024, I spoke with eight knowledgeable partners in a clients' network for a new interview series that dove into these folks' backgrounds, what brought them to their current …
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18 Content Marketing Templates to Supercharge Your Marketing Strategy
If there’s one thing I’ve learned throughout years and years of content marketing strategy and execution, it’s that your strategy is only as strong as your processes. In Atomic Habits …
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How to Run a Competitor Analysis (+ Competitive Analysis Template)
Unless you offer a one-of-a-kind product to a one-of-a-kind audience, you have competitors. And you should be analyzing them. Understanding your competition and where you fit within …