Since the upheaval of 2020, the global economy has drastically changed, eCommerce included. Even so, eCommerce has always operated at breakneck speed, which …
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The remote worker’s guide to effective asynchronous communication
“You’re on mute.” Now that we're in 2022 and the COVID-19 pandemic is still raging on, everyone's heard this phrase, and—sadly—it shows how inefficient we …
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How to identify high purchase intent keywords using data
Content marketing is a powerful business strategy that attracts leads and drives sales. However, it comes with significant time and financial investment, so you …
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How (and why) to track the business value of your content
Digital marketers who live and breathe content understand it's important, but how do you communicate the business value of content to your team? No matter …
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How Product Listing Page Optimization Wins eCommerce SEO
This is a guest post from Irina Linnik, a marketing specialist at Onilab. Her work has been published on Smart Insights and Paymill. Successful eCommerce …
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How to hire a content marketing manager
Content is valuable for every company - the right content strategy creates compounding returns, boosts business ROI, and generates high-quality leads. However, …
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How to create a winning B2B inbound marketing strategy
Gone are the days when you needed double-page spreads in industry magazines and in-person trade shows to sell your products; B2B marketing reigns over digital …
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eCommerce data analytics: Increase sales with data-driven decisions
eCommerce data analytics is your guide to running your business. It gives you insight into what’s doing well, what needs work, and where you’re heading. A …
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Startup content marketing: Crafting an effective content strategy
The early days of a startup are wild, frantic, and filled with non-stop things to do. That usually means you end up with a lot of content scattered around with …
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