These are two topics from my 9-email course on Mastering Remote Work. Get all the lessons here. So you've decided to go remote. Congratulations! We'll go …
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The giant (categorized) list of e-commerce marketing tools
With the hundreds of e-commerce marketing tools available out there, there’s something for any marketing function you can think of. The first page of results …
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How to implement a B2B inbound marketing strategy
Earlier this month I learned I know next-to-nothing about paid inbound marketing. This includes ad funnels, landing pages, and boosted social posts. So I did a …
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Mastering Remote Work: A Guide Built from 7 Years of Experience
Remote work lessons from 7 years of professional experience as an inbound marketer and content strategist working from around the world. Want to do a deep dive …
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International Recruiting: How to Evaluate International Candidates
In 2013, GlobalEnglish conducted a study of non-native English speakers around the world to find out who were the best at business English. The Philippines, …
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How to Land and Manage Guest Blog Exchanges
A guest posting program is a great way to build relationships, provide value to your brand partners, and increase your reach. I've coordinated guest blog …
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Find Freelance Writers: Tips on Hiring Writers You’ll Love
Content lies at the core of good marketing, and great content is created by great writers. I've had the opportunity to experience both ends of writing; client …
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What to Look For in a Remote Employer
There are so many posts about what an employer should look for in a remote worker, but it goes both ways. A remote employee is selecting a remote employer just …
Leverage your unique strengths
I recently met with a local Philippine designer who discussed the importance of using local techniques and materials in his work. The Philippines utilizes …