Blog — page 12
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9 Key functions of a freelance eCommerce writer and why your business needs one
Running an eCommerce business often requires wearing multiple hats. You could be juggling everything from product sourcing to listing, and marketing to support. But as your business …
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The remote worker's guide to effective asynchronous communication
“You’re on mute.” Now that we're in 2022 and the COVID-19 pandemic is still raging on, everyone's heard this phrase, and—sadly—it shows how inefficient we still are at remote …
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How to identify high purchase intent keywords using data
Content marketing is a powerful business strategy that attracts leads and drives sales . However, it comes with significant time and financial investment, so you need to validate …
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How (and why) to track the business value of your content
Anyone who creates content knows that it's worth investing in. Proving "this blog post led directly to X signups based on last-touch attribution" helps to get the rest of the team on board, too.
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How Product Listing Page Optimization Wins eCommerce SEO
This is a guest post from Irina Linnik, a marketing specialist at Onilab. Her work has been published on Smart Insights and Paymill. Successful eCommerce marketers know how crucial SEO …
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How to create a winning B2B inbound marketing strategy
Gone are the days when you needed double-page spreads in industry magazines and in-person trade shows to sell your products; B2B marketing reigns over digital commerce. Within this …
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eCommerce data analytics: Increase sales with data-driven decisions
eCommerce data analytics is your guide to running your business. It gives you insight into what’s doing well, what needs work, and where you’re heading. A plane gathers information …
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Startup content marketing: Crafting an effective content strategy
I'll go over content marketing management and strategy for startups, how it can fuel your growth, and why you need a content manager to execute it all.
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Google Analytics tracking: How to measure content results in Google Analytics
With consumers worldwide spending nearly seven hours each day online, and eCommerce projected to reach almost $7.4 trillion by 2025 , smart merchants need to invest in content that …