Blog — page 12
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Google Analytics tracking: How to measure content results in Google Analytics
With consumers worldwide spending nearly seven hours each day online, and eCommerce projected to reach almost $7.4 trillion by 2025 , smart merchants need to invest in content that …
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Don't annoy the editors! How to craft a guest post pitch
I’ve run guest posting (and cross-posting) programs for SaaS, eCommerce, and B2B companies across multiple industries. Although I started out as a nuisance, I’ve learned a few key …
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Google Analytics alternatives: 11 Different ways to track your metrics
On July 2023, Google will be sunsetting Universal Analytics (UA), the previous generation of Google Analytics, in favor of Google Analytics 4 (GA4) . UA will no longer process new hits …
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How to build content feedback loops across teams
No one creates content for an empty room. You create content to delight customers, help your sales team, and support your customer success department. You use it to educate, promote, …
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Crucial elements of an unforgettable buyer experience
Your buyer experience can make or break your eCommerce business. Loyal customers are the lifeline of every strong brand, and a good buyer experience creates more repeat shoppers, …
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How I scaled a blog and guest post exchange program for a B2B eCommerce company
In this article, I detail one of my earliest forays into eCommerce: managing a blog. From December 2016 to August 2017, I grew Skubana's blog efforts from an irregular posting schedule …
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A guide to B2B content marketing strategies
Google processes over 40,000 searches per second , 3.5 billion searches daily, and 1.2 trillion searches yearly. That’s a lot of people looking for content, be it answers to questions, …
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8 Questions to ask yourself to figure out your product positioning
You’ve built a great product, so the cash should come raining in, right? Not if you haven't asked the right product positioning questions. Just because you have a great product doesn’t …
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How to master remote performance management
The typical nine-to-five office job is no longer the norm. In 2020 , more than half (58.6%) of the total U.S. workforce worked remotely, with 41% working fully remote. This came after …