Blog — page 13
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Is your customer exit survey giving you the insights you need?
Another day, another customer cancellation – but is that a bad thing? Customers cancel subscriptions all the time. Rather than lose sleep over your churn rate, you should leverage a …
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Website redesign case study: Teardown and new objective analysis
Today I'll be taking you through a website update case study for one of my B2B eCommerce clients; the client . the client started out with a focus on — as the name implies — FBA prep . …
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20 Awesome subscription boxes to brighten your day
Subscriptions and subscription boxes are a genius eCommerce strategy. They extend your customer lifetime value (LTV), introduce consumers to new product lines, and provide memorable …
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Headless commerce and how to implement it for your eCommerce store
“Off with their heads!” You’d be forgiven for thinking we mean the Queen’s gardeners from Alice in Wonderland . We’re actually talking about headless commerce. As part of a move …
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How to be an effective remote PM
Project management has evolved a long way from tracking down assignments at different desks in an office. As technology makes it easier and more effective to collaborate online, even …
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A complete guide to eCommerce inventory management
Inventory management is critical to the cash flow (and happy customers) of your eCommerce business. It’s a careful balancing act: You need to make sure you have enough stock so you …
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How I managed organic acquisition for an eCommerce fulfillment startup
Today I'm going to take you through my journey with Deliverr, an eCommerce fulfillment company focused on fast delivery for multi-channel merchants. These are the lessons I learned (some the
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Webinar landing page optimization: How to turn views into registrations
The main role of a webinar landing page is to turn visitors into registrants. If that isn’t happening, and you’re seeing plenty of traffic from all your webinar marketing , but no sign …
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ICP vs. buyer persona vs. user persona: The secret to personalized marketing
We operate in a consumer-led environment, meaning customers have their pick of brands, products, and anything their hearts desire. So, it’s your job as a marketer to differentiate …