Blog — page 13
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Don't annoy the editors! How to craft a guest post pitch
I’ve run guest posting (and cross-posting) programs for SaaS, eCommerce, and B2B companies across multiple industries. Although I started out as a nuisance, I’ve learned a few key …
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Google Analytics alternatives: 11 Different ways to track your metrics
On July 2023, Google will be sunsetting Universal Analytics (UA), the previous generation of Google Analytics, in favor of Google Analytics 4 (GA4) . UA will no longer process new hits …
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How to build content feedback loops across teams
No one creates content for an empty room. You create content to delight customers, help your sales team, and support your customer success department. You use it to educate, promote, …
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Customer retention 101: 9 Strategies you can implement this week
Want to build a sustainable business? As you grow, your focus should shift to customer retention and CLV. These retention strategies will help you reduce churn, build better funnels, and create an outstanding customer experience.
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Crucial elements of an unforgettable buyer experience
Your buyer experience can make or break your eCommerce business. Loyal customers are the lifeline of every strong brand, and a good buyer experience creates more repeat shoppers, …
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How I scaled a blog and guest post exchange program for a B2B eCommerce company
In this article, I detail one of my earliest forays into eCommerce: managing a blog. From December 2016 to August 2017, I grew Skubana's blog efforts from an irregular posting schedule …
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A guide to B2B content marketing strategies
Google processes over 40,000 searches per second , 3.5 billion searches daily, and 1.2 trillion searches yearly. That’s a lot of people looking for content, be it answers to questions, …
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How to master remote performance management
The typical nine-to-five office job is no longer the norm. In 2020 , more than half (58.6%) of the total U.S. workforce worked remotely, with 41% working fully remote. This came after …
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8 Shifts when marketing to B2B enterprise eCommerce
Last year, I switched from working with one of the fastest-growing 4PLs serving merchants of all sizes, to working with a boutique, white-glove fulfillment partner that only works with …