Blog — page 11
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How to track key inventory management metrics
The success of your online store hinges on the efficiency of your inventory management . If you accidentally run out of stock, repeatedly send out orders late, or have shelves filled …
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How to switch to perpetual inventory management
If thinking about your annual stock take makes you shudder in fear, it’s time to make a change to your inventory management practices . Rather than dreading cycle counts, all the big …
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Shopify Audiences: What it is and how to leverage it
Finding the right target audience for your customer acquisition efforts has always been a challenge for eCommerce merchants. Recently, Shopify has made it a little easier to refine who …
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18 Awesome inventory management software to streamline orders
Keeping track of the stock that comes in and out of your store is a fundamental task for any eCommerce business. To protect the longevity of your store, it's vital to invest in …
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A product marketer's guide to behavioral design
Everything you do is influenced by triggers in your environment. You choose what to wear based on what the current fashion trends are—whether you copy what everyone else is wearing to …
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Customer surveys and interviews: How to get to know your customers better
How well do you know your customers? Do you have a close relationship, or is it limited to the basics like age, gender, purchasing frequency, etc.? Building a strong base of repeat …
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Audience intelligence: Power up your marketing by understanding your customers
Audience intelligence should guide the strategy around everything you do as a business. It reveals not only the best audience for your goals, but also what they are trying to achieve. …
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Jobs to be done: A customer-first lens for powerful positioning
No one buys things for the sake of buying things. Intercom illustrates that point perfectly with skateboard sales. Avid skateboarders don't choose to buy a skateboard based on the fact …
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Tips and best practices for A/B testing your marketing channels
When making marketing decisions, do you listen to your gut or follow the data ? For the best results, you should employ a mix of both — create content and messaging you feel will …