Management — page 2
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How to Set Goals and Which Marketing KPIs to Measure
Marketing goals give your team focus and direction. The goals you set should guide every action you take. Pair these with the right marketing KPIs (key performance indicators) to …
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The what, why, and how of multi-touch attribution models
Most customer relationship management (CRM) software and analytics tools only tell you how customers find your products or what they click on before deciding to buy. Everything in …
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13 Ways to run a more transparent business
In recent years, “transparency” has evolved into a buzzword gaining momentum in the business sector. Once a “nice to have” perk, it’s become a necessity for companies. Transparency is …
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First marketing hire: Guidelines and timelines
The first marketing hire of a company sits at a unique and exciting position: They guide the development of the brand and business, set up processes, and, eventually, hire a team and …
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Finding a fractional CMO: 8 Key roles and responsibilities of a temporary marketing manager
Hiring a purposefully temporary marketing manager might seem strange, but it can come with many benefits — especially if your team isn’t ready for or can’t afford a full-time dedicated …
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How to build a productive board meeting deck
When someone mentions board meetings, people often think of boring, stuffy decks filled with walls of text, must-do actions, and lots of unnecessary information. However, you can take …
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The remote worker's guide to effective asynchronous communication
“You’re on mute.” Now that we're in 2022 and the COVID-19 pandemic is still raging on, everyone's heard this phrase, and—sadly—it shows how inefficient we still are at remote …
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Startup content marketing: Crafting an effective content strategy
I'll go over content marketing management and strategy for startups, how it can fuel your growth, and why you need a content manager to execute it all.
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How to master remote performance management
The typical nine-to-five office job is no longer the norm. In 2020 , more than half (58.6%) of the total U.S. workforce worked remotely, with 41% working fully remote. This came after …