In comparison to email, SMS marketing takes the cake for acquisition marketing and customer retention. SMS offers a multitude of advantages that surpass what …
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Social media marketing: How to promote your brand and support your customers using 7 channels
Social media is one of the top organic acquisition channels to educate, inspire, and retain customers. It's far reaching, wielding unmatched influence over …
Is email marketing the best option for your online store? 8 Alternative eCommerce marketing channels
The average email open rate is 18%, and the average click-through rate is just 2.6%. That means if you send out an exciting new product release or sale to 1,000 …
Lessons from organizing the 2nd annual Discoverr Conference
Note: I was brought on in a freelance capacity to organize the Discoverr Conference. The thoughts and opinions below are my own, and don't reflect the Deliverr …
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Webinar landing page optimization: How to turn views into registrations
The main role of a webinar landing page is to turn visitors into registrants. If that isn’t happening, and you’re seeing plenty of traffic from all your webinar …
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eCommerce subscriptions platforms: How to add subscriptions to your DTC website
Subscriptions are the cornerstone of recurring revenue for eCommerce businesses, extending customer lifetime value by holding onto customers. This article …
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Webinar execution: 11 ways to ensure a smooth event
Running a successful webinar is just as much about your execution during the event as it is about the actions you take leading up to it. You can invest in your …
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Webinar organization: How to nail scheduling and keep everyone on the same page
Good organization goes hand-in-hand with productivity and success, especially when it comes to webinars and other initiatives with multiple moving parts. If you …
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Defining your webinar audience: Learning your ICP and where to reach them
Everything your business does should center around your audience needs, not your business needs. But how do you define your ideal audience? And where can you …
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