B2B eCommerce Content Marketing and Strategy
When I was in college, one of my favorite professors listed all the assignments for the entire semester in our syllabus, a big change from high school where we …
[Read more...] about Q1 Marketing Checklist: Strategic Moves to Set Your Brand Up for Success
After testing so many paid channels, I'm here to report Google Search Ads are a great place to start and end. Google Search Ads are a long-term strategy that …
[Read more...] about Testing Google Search Ads for B2B Audience Discovery and Brand Defense
I've seen the power of PR work firsthand with startups, enterprise businesses, and everything in between. In this article, I'll share some of my favorite …
[Read more...] about Brand Building PR Strategies for B2B Companies
iDrive Logistics provides eCommerce shipping and fulfillment solutions, including access to the best shipping rates through their software (available to both …
We've been through it with Reddit and LinkedIn ads, so today it's time to take you through how I set up Meta ads for MyFBAPrep. I was the least excited about …
"If you're in B2B, your audience is on LinkedIn." This is the premise that launched my paid digital experiments for MyFBAPrep. Although I was willing to test …
[Read more...] about Testing LinkedIn Ads and Audiences for a B2B eCommerce Logistics Company
Content is valuable for every company - the right content strategy creates compounding returns, boosts business ROI, and generates high-quality leads. However, …
[Read more...] about How To Hire a Content Marketing Manager
Pasta, meet wall. If it sticks, it's cooked. This is how we found some of our biggest growth channels in 2024. Although not completely random, I've …
[Read more...] about Running Growth Experiments at MyFBAPrep: The Noodle Approach
Testing paid ads on Reddit was one of my 2024 experiments for MyFBAPrep. I had started building up our account by commenting and contributing to relevant …
[Read more...] about Testing Reddit Ads for a B2B eCommerce Logistics Company
