Becoming a freelance writer involves ditching the secure day job to write for multiple clients, pitch for work, manage your own hours, control your income, and …
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How and why to make Quora a cornerstone of your B2B eCommerce content strategy
B2B eCommerce marketing isn’t all about webinars, social media, or guest blogging (although I'm a huge fan). With 300+ million monthly active users, enviable …
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7 Ways to generate B2B eCommerce leads
B2B (business to business) marketing is a different playing field than B2C (consumer marketing). Stakes are higher, so your acquisition needs to be on point. In …
Keys to freelance writing for SaaS companies
SaaS (Software-as-a-Service) companies are everywhere. Marc Andreessen published his famous piece, “Software is Eating the World” in 2011. 9 years later, it’s …
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Discovery to fulfillment: How to optimize every step of your eCommerce buyer journey
Every customer you've ever had went through their own process to research, discover, select, and decide on your store. This is called a buyer journey, and it …
A guide to multi-channel eCommerce success
Today’s eCommerce sellers are inundated with marketplace options. While Amazon continues to dominate, Walmart.com, eBay, Etsy, Shopify, and your own channels …
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How superstar marketers use data to drive decisions (and the results)
"Other people were doing it, so we thought we should, too." "I don't know." "Our usual tactics weren't working anymore." Those are some answers you …
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Gina Tirelli Ellison on partner marketing in eCommerce
Gina Tirelli Ellison is a partner marketing manager who works with eCommerce brands. She's done everything from hosting webinars to running blogs and building …
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Victoria Sullivan on sponsoring YouTube videos for lead generation
Victoria Sullivan is the Marketing and Partnerships Manager of Payability, a funding platform for eCommerce businesses that provides growth capital based on …
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