Inventory management is critical to the cash flow (and happy customers) of your eCommerce business. It’s a careful balancing act: You need to make sure you …
[Read more...] about A complete guide to eCommerce inventory management
Webinar landing page optimization: How to turn views into registrations
The main role of a webinar landing page is to turn visitors into registrants. If that isn’t happening, and you’re seeing plenty of traffic from all your webinar …
[Read more...] about Webinar landing page optimization: How to turn views into registrations
ICP vs. buyer persona vs. user persona: The secret to personalized marketing
We operate in a consumer-led environment, meaning customers have their pick of brands, products, and anything their hearts desire. So, it’s your job as a …
[Read more...] about ICP vs. buyer persona vs. user persona: The secret to personalized marketing
eCommerce growth strategies: How to get from $100k to $1m/month
Once upon a time, $100,000 a month in sales was just a pipedream. But against all odds, you did it. And now, you’re looking at the next mountain peak: $1 …
[Read more...] about eCommerce growth strategies: How to get from $100k to $1m/month
How to optimize your post-purchase experience to gain lifelong customers
Your purchase journey is critical to your eCommerce success; it dictates how consumers perceive your brand and products while they’re deciding to make a …
[Read more...] about How to optimize your post-purchase experience to gain lifelong customers
Top 10 organic acquisition channels and how to optimize them
When building an inbound marketing strategy, there’s no shortage of channels to target. Organic acquisition channels are a critical part of every sustainable …
[Read more...] about Top 10 organic acquisition channels and how to optimize them
The value of client referrals and how to leverage them to fill your project pipeline
Referrals are to freelancing what subscriptions are to eCommerce: the holy grail. Referred clients trust you more, their projects have a running start, and …
A guide to customer-first data: How to collect zero-party and first-party data in a privacy-first world
Imagine your friend invited you to a party and promised they’d introduce you to everyone — and then they got amnesia. You don't know any of the other attendees, …
How to build and organize your marketing team structure
Building a powerful marketing team is a smart move at any growth stage. I've worked as a one-woman marketing team for early-stage startups and with enterprise …
[Read more...] about How to build and organize your marketing team structure