Finding the right target audience for your customer acquisition efforts has always been a challenge for eCommerce merchants. Recently, Shopify has made it a …
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18 Awesome inventory management software to streamline orders
Keeping track of the stock that comes in and out of your store is a fundamental task for any eCommerce business. To protect the longevity of your store, it's …
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A product marketer’s guide to behavioral design
Everything you do is influenced by triggers in your environment. You choose what to wear based on what the current fashion trends are—whether you copy what …
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Customer surveys and interviews: How to get to know your customers better
How well do you know your customers? Do you have a close relationship, or is it limited to the basics like age, gender, purchasing frequency, etc.? Building …
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Audience intelligence: Power up your marketing by understanding your customers
Audience intelligence should guide the strategy around everything you do as a business. It reveals not only the best audience for your goals, but also what they …
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Jobs to be done: A customer-first lens for powerful positioning
No one buys things for the sake of buying things. Intercom illustrates that point perfectly with skateboard sales. Avid skateboarders don't choose to buy a …
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Tips and best practices for A/B testing your marketing channels
When making marketing decisions, do you listen to your gut or follow the data? For the best results, you should employ a mix of both — create content and …
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9 Key functions of a freelance eCommerce writer and why your business needs one
Running an eCommerce business often requires wearing multiple hats. You could be juggling everything from product sourcing to listing, and marketing to support. …
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How to run better employee performance reviews
Giving your team feedback, especially negative, can be daunting. You may want to skip employee performance reviews altogether, citing lack of time, or delay …
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