Marketing decisions need to come from a mix of data, experience, observation, and a slew of other factors. I wrote about the importance of making data-driven …
[Read more...] about How to organize qualitative data for quantitative analysis
Discovery to fulfillment: How to optimize every step of your eCommerce buyer journey
Every customer you've ever had went through their own process to research, discover, select, and decide on your store. This is called a buyer journey, and it …
7 Ways to generate B2B eCommerce leads
B2B (business to business) marketing is a different playing field than B2C (consumer marketing). Stakes are higher, so your acquisition needs to be on point. In …