Today’s eCommerce sellers are inundated with marketplace options. While Amazon continues to dominate, Walmart.com, eBay, Etsy, Shopify, and your own channels …
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Keys to freelance writing for SaaS companies
SaaS (Software-as-a-Service) companies are everywhere. Marc Andreessen published his famous piece, “Software is Eating the World” in 2011. 9 years later, it’s …
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How superstar marketers use data to drive decisions (and the results)
"Other people were doing it, so we thought we should, too." "I don't know." "Our usual tactics weren't working anymore." Those are some answers you …
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Gina Tirelli Ellison on partner marketing in eCommerce
Gina Tirelli Ellison is a partner marketing manager who works with eCommerce brands. She's done everything from hosting webinars to running blogs and building …
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Victoria Sullivan on sponsoring YouTube videos for lead generation
Victoria Sullivan is the Marketing and Partnerships Manager of Payability, a funding platform for eCommerce businesses that provides growth capital based on …
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Darius Kunca on why AdKings invested in a podcast relaunch
Darius Kunca is the co-founder of AdKings and host of the "Built to Scale" (BTS) eCommerce podcast, which relaunched this year on January 25. AdKings is a …
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Andrew Maffettone on perfecting your top 3 content channels
Andrew Maffettone is the Founder and CEO of BlueTuskr, a full-service marketing agency for eCommerce sellers. BlueTuskr helps brands expand their reach through …
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Isabella Jiao on FanFood’s content repurposing and distribution strategy
Isabella Jiao is the VP of Marketing at FanFood, an on-premise, in-venue contactless ordering app for foodservice operations. FanFood utilizes webinars, blogs, …
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Katie Capka on how Kaspien drives conversion rate through their funnel
Katie Capka is the Inbound Marketing Manager at Kaspien, an eCommerce platform that helps brands sell on marketplaces like Amazon and Walmart. Kaspien has a …
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