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Rachel Andrea Go

B2B eCommerce Content Marketing and Strategy

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Rachel Go

Rachel Go / September 25, 2023

What to Look for in Your Brand’s Chief Customer Officer

Delivering the perfect customer experience has become paramount to the success of any business. Whether you operate in the SaaS space, are building a DTC brand, …

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Rachel Go / September 18, 2023

36 Amazing eCommerce learning resources to cover the industry

Since the upheaval of 2020, the global economy has drastically changed, eCommerce included. Even so, eCommerce has always operated at breakneck speed, which …

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Rachel Go / September 11, 2023

How to Structure a Lean Team and Build the Perfect MarTech stack

Bigger isn’t always better. Unlike their traditional counterparts, lean teams are built on efficiency and agility. Lean teams have the power to deliver …

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Rachel Go / August 28, 2023

7 Omnichannel marketing lessons from the Barbie movie

On July 21, 2023, Barbie premiered in theaters and generated $70.5 million that same day. The movie went on to bring in more than $155 million in ticket sales …

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Rachel Go / August 14, 2023

Creative omnichannel marketing examples from the Barbie Movie playbook

Are you all seeing pink, or is it just me? Just kidding. I know it's not just me—it's Barbie! Barbie turned the world (and consumer subconscious) pink. And …

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Rachel Go / July 31, 2023

How to Set Goals and Which Marketing KPIs to Measure

Marketing goals give your team focus and direction. The goals you set should guide every action you take. Pair these with the right marketing KPIs (key …

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Rachel Go / July 17, 2023

How to Launch a Referral Program: Maximizing the Potential of Word-of-Mouth Marketing

Referral programs have become invaluable investments for businesses in various industries. Unlike your typical advertisements and marketing campaigns, they …

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Rachel Go / July 3, 2023

Programmatic SEO: Building High-Traffic Pages at Scale

In the ever-evolving landscape of search engine optimization (SEO), staying ahead of the curve is crucial for you to drive traffic to your …

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Rachel Go / June 26, 2023

14 Steps for Migrating a Website to WordPress

Growth is good, but it can also mean outgrowing your toolkit. In terms of websites, growth can mean your current provider has limited features that no longer …

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Recent Posts

  • What to Look for in Your Brand’s Chief Customer Officer
  • 36 Amazing eCommerce learning resources to cover the industry
  • How to Structure a Lean Team and Build the Perfect MarTech stack
  • 7 Omnichannel marketing lessons from the Barbie movie
  • Creative omnichannel marketing examples from the Barbie Movie playbook
  • How to Set Goals and Which Marketing KPIs to Measure
  • How to Launch a Referral Program: Maximizing the Potential of Word-of-Mouth Marketing
  • Programmatic SEO: Building High-Traffic Pages at Scale
  • 14 Steps for Migrating a Website to WordPress
  • An SEO Primer for Content Marketers

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