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Rachel Andrea Go

B2B eCommerce Content Marketing and Strategy

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Rachel Go

Rachel Go / May 16, 2022

Google Analytics tracking: How to measure content results in Google Analytics

With consumers worldwide spending nearly seven hours each day online, and eCommerce projected to reach almost $7.4 trillion by 2025, smart merchants need to …

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Rachel Go / May 12, 2022

Don’t annoy the editors! How to craft a guest post pitch

I’ve run guest posting (and cross-posting) programs for SaaS, eCommerce, and B2B companies across multiple industries. Although I started out as a nuisance, …

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Rachel Go / May 9, 2022

Google Analytics alternatives: 9 Different ways to track your metrics

On July 2023, Google will be sunsetting Universal Analytics (UA), the previous generation of Google Analytics, in favor of Google Analytics 4 (GA4). UA will no …

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Rachel Go / May 2, 2022

How to build content feedback loops across teams

No one creates content for an empty room. You create content to delight customers, help your sales team, and support your customer success department. You use …

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Rachel Go / April 28, 2022

200+ Content creation tools: How to research, write, and share amazing blogs

If you write content and need a directory to help you navigate all the amazing tools and services on the web, look no further. After writing 538 professional …

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Rachel Go / April 25, 2022

Customer retention 101: 9 Strategies you can implement this week

Remember the early startup days when your biggest problem was acquiring customers? As your business grows, your focus needs to shift to how to keep them. This …

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Rachel Go / April 18, 2022

Crucial elements of an unforgettable buyer experience

Your buyer experience can make or break your eCommerce business. Loyal customers are the lifeline of every strong brand, and a good buyer experience creates …

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Rachel Go / April 11, 2022

How I scaled a blog and guest post exchange program for a B2B eCommerce company

In this article, I detail one of my earliest forays into eCommerce: managing a blog. From December 2016 to August 2017, I grew Skubana's blog efforts from an …

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Rachel Go / April 4, 2022

A guide to B2B content marketing strategies in 2022

Google processes over 40,000 searches per second, 3.5 billion searches daily, and 1.2 trillion searches yearly. That’s a lot of people looking for content, be …

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Recent Posts

  • Google Analytics tracking: How to measure content results in Google Analytics
  • Don’t annoy the editors! How to craft a guest post pitch
  • Google Analytics alternatives: 9 Different ways to track your metrics
  • How to build content feedback loops across teams
  • 200+ Content creation tools: How to research, write, and share amazing blogs
  • Customer retention 101: 9 Strategies you can implement this week
  • Crucial elements of an unforgettable buyer experience

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