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Rachel Andrea Go

B2B eCommerce Content Marketing and Strategy

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Rachel Go

Rachel Go / June 5, 2023

9 Compelling reasons to bring on a product researcher

It’s essential to validate your product idea before investing resources into it; you need to feel confident its profitability will outweigh expenses. This is …

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Rachel Go / May 29, 2023

8 Beta user acquisition strategies for a strong launch

Whether it’s your first or 100th product, the excitement of launching never gets old. The pre-launch phase is an exciting time for any SaaS company. After …

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Rachel Go / May 22, 2023

20 Awesome website optimization tools to improve your site performance

As the number of internet and eCommerce users grows, so does the importance of website optimization. Factors such as page load speeds, user experience (UX), and …

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Rachel Go / May 15, 2023

The what, why, and how of multi-touch attribution models

Most customer relationship management (CRM) software and analytics tools only tell you how customers find your products or what they click on before deciding to …

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Rachel Go / May 8, 2023

13 Ways to run a more transparent business

In recent years, “transparency” has evolved into a buzzword gaining momentum in the business sector. Once a “nice to have” perk, it’s become a necessity for …

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Rachel Go / May 1, 2023

12 Winning community-building strategies for eCommerce brands

The eCommerce industry has undergone an enormous transformation in recent years. One of the most notable changes is the increased emphasis on community. In …

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Rachel Go / April 24, 2023

6 Benefits and responsibilities of a dedicated website marketing manager

Your website is your brand. All of your potential shareholders see it, from your customers, to investors, and even your job candidates. Your website should be …

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Rachel Go / April 17, 2023

First marketing hire: Guidelines and timelines

The first marketing hire of a company sits at a unique and exciting position: They guide the development of the brand and business, set up processes, and, …

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Rachel Go / April 10, 2023

12 Awesome remote team-building games to play online

With hybrid and remote work gaining popularity among companies, engaging virtual teams has never been more important. Thankfully, keeping remote workers …

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Recent Posts

  • 9 Compelling reasons to bring on a product researcher
  • 8 Beta user acquisition strategies for a strong launch
  • 20 Awesome website optimization tools to improve your site performance
  • The what, why, and how of multi-touch attribution models
  • 13 Ways to run a more transparent business
  • 12 Winning community-building strategies for eCommerce brands
  • 6 Benefits and responsibilities of a dedicated website marketing manager
  • First marketing hire: Guidelines and timelines
  • 12 Awesome remote team-building games to play online
  • Growth marketing: How to scale with full-funnel optimization

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Want to collaborate? Find me at Rachel[at]rachelandreago.com.

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