Blog — page 7
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8 Beta user acquisition strategies for a strong launch
Whether it’s your first or 100th product, the excitement of launching never gets old. The pre-launch phase is an exciting time for any SaaS company. After months or even years of …
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The what, why, and how of multi-touch attribution models
Most customer relationship management (CRM) software and analytics tools only tell you how customers find your products or what they click on before deciding to buy. Everything in …
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13 Ways to run a more transparent business
In recent years, “transparency” has evolved into a buzzword gaining momentum in the business sector. Once a “nice to have” perk, it’s become a necessity for companies. Transparency is …
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12 Winning community-building strategies for eCommerce brands
The eCommerce industry has undergone an enormous transformation in recent years. One of the most notable changes is the increased emphasis on community. In the past, customers focused …
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6 Benefits and responsibilities of a dedicated website marketing manager
Your website is your brand. All of your potential shareholders see it, from your customers, to investors, and even your job candidates. Your website should be the source of truth for …
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First marketing hire: Guidelines and timelines
The first marketing hire of a company sits at a unique and exciting position: They guide the development of the brand and business, set up processes, and, eventually, hire a team and …
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12 Awesome remote team-building games to play online
With hybrid and remote work gaining popularity among companies, engaging virtual teams has never been more important. Thankfully, keeping remote workers attentive and motivated isn’t …
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Growth marketing: How to scale with full-funnel optimization
Businesses need more than siloed marketing functions to drive growth in today's highly competitive market. They require a comprehensive marketing strategy that helps them reach and …
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Sustainable marketing: A guide to greener business practices
Marketing is essential for any business, but in recent years, sustainability has also become a crucial aspect of a brand’s positioning . This has given birth to a practice that …