Blog — page 5
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How To Write a Case Study That Converts
Anyone can say they’re the best at what they do, but not everyone has the evidence to back up their claims. That’s why case studies are so powerful—they show credible evidence, rather …
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How To Set Your Freelance Rates
You are not the first person to wonder about how to set your freelance rates, and I am not the first to write about it (scroll to the resources section at the bottom to see all the …
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10 Ways to Promote a Paid Newsletter Subscription or Email Course
If social media is rented land, then email marketing is owned — you have full control. Unlike social media's ever-changing rules and algorithms, email gives you a reliable and direct …
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How to Improve Email Deliverability: Getting Emails to Inboxes
Before thinking about email open rates and clicks , you need to make sure your messages actually land in people's inboxes. All that time, energy, and effort spent crafting an email …
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How to Create AI-Generated Content That You Can Be Proud Of
All successful marketers know the secret to getting ahead is to work smarter, not harder. They embrace technology and tools — artificial intelligence (AI) included. AI has caused …
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Product-Led Growth: What It Is and Why Every Brand Needs It
Most companies and brands have their own platforms. This could be the case of a SaaS where your platform is your product, or an eCommerce brand with a DTC website and rewards portal. …
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How to Conduct Consumer Research
How well do you know your customers? Do you know what motivates them? What keeps them up at night? What does their dream role look like? What would make their lives easier? Knowing …
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How to Use Structured Interviews to Unveil Customer Insights
Understanding what drives your consumers may seem like yet another task to check off your to-do list, but it’s a key component to your business’s success. However, unearthing those …
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What to Look for in Your Brand's Chief Customer Officer
Delivering the perfect customer experience has become paramount to the success of any business. Whether you operate in the SaaS space, are building a DTC brand, or run an eCommerce …