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Rachel Andrea Go

B2B eCommerce Content Marketing and Strategy

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Latest Posts

Rachel Go / June 19, 2023

An SEO Primer for Content Marketers

Search engine optimization — three words you’ve probably heard a lot when running your business. But what is it? How does it work? And, most importantly, how do …

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Rachel Go / June 12, 2023

12 Building Blocks of a Strong eCommerce Marketing Strategy

Whether you're new to selling online or looking for fresh ways to market your products, a solid eCommerce marketing strategy is imperative to beat your …

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Rachel Go / June 5, 2023

9 Compelling Reasons to Hire a Product Researcher

It’s essential to validate your product idea before investing resources into it; you need to feel confident its profitability will outweigh expenses. This is …

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Rachel Go / May 29, 2023

8 Beta user acquisition strategies for a strong launch

Whether it’s your first or 100th product, the excitement of launching never gets old. The pre-launch phase is an exciting time for any SaaS company. After …

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Rachel Go / May 22, 2023

20 Awesome Website Optimization Tools to Improve Your Site Performance

As the number of internet and eCommerce users grows, so does the importance of website optimization. Factors such as page load speeds, user experience (UX), and …

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Rachel Go / May 15, 2023

The what, why, and how of multi-touch attribution models

Most customer relationship management (CRM) software and analytics tools only tell you how customers find your products or what they click on before deciding to …

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Rachel Go / May 8, 2023

13 Ways to run a more transparent business

In recent years, “transparency” has evolved into a buzzword gaining momentum in the business sector. Once a “nice to have” perk, it’s become a necessity for …

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Rachel Go / May 1, 2023

12 Winning community-building strategies for eCommerce brands

The eCommerce industry has undergone an enormous transformation in recent years. One of the most notable changes is the increased emphasis on community. In …

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Rachel Go / April 24, 2023

6 Benefits and responsibilities of a dedicated website marketing manager

Your website is your brand. All of your potential shareholders see it, from your customers, to investors, and even your job candidates. Your website should be …

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Recent Posts

  • What to Look for in Your Brand’s Chief Customer Officer
  • 36 Amazing eCommerce learning resources to cover the industry
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  • 7 Omnichannel marketing lessons from the Barbie movie
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  • How to Set Goals and Which Marketing KPIs to Measure
  • How to Launch a Referral Program: Maximizing the Potential of Word-of-Mouth Marketing
  • Programmatic SEO: Building High-Traffic Pages at Scale
  • 14 Steps for Migrating a Website to WordPress
  • An SEO Primer for Content Marketers

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