B2B eCommerce Content Marketing and Strategy
A B2B business has several options when choosing a customer acquisition structure, and finding the most effective can take time. The most successful companies …
[Read more...] about Top-down versus bottom-up sales models: What they mean and how to use them
There are hundreds of eCommerce marketing tools at your disposal today. Whether you’re looking for an email platform or a social media management tool, there’s …
[Read more...] about The giant (categorized) list of eCommerce marketing tools
There are so many posts about what an employer should look for in a remote worker, but it goes both ways. A remote employee is selecting a remote employer just …
Another day, another customer cancellation – but is that a bad thing? Customers cancel subscriptions all the time. Rather than lose sleep over your churn rate, …
[Read more...] about Is your customer exit survey giving you the insights you need?
Every customer you've ever had went through their own process to research, discover, select, and decide on your store. This is called a buyer journey, and it …
The beauty of being a freelancer is being able to work on multiple projects with multiple clients. The challenge of being a freelancer is, you guessed it, …
[Read more...] about A freelancer’s guide to managing multiple clients
B2B (business to business) marketing is a different playing field than B2C (consumer marketing). Stakes are higher, so your acquisition needs to be on point. In …
The technology behind your event can make or break it. No one wants to stick around for a webinar with poor sound quality or a blank screen. That's why the …
B2B eCommerce marketing isn’t all about webinars, social media, or guest blogging (although I'm a huge fan). With 300+ million monthly active users, enviable …
[Read more...] about How and why to make Quora a cornerstone of your B2B eCommerce content strategy
