Do you spend more time typing out meeting notes than engaging in meetings? AI notetakers have advanced to the point where they create meeting minutes and action …
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Latest Posts
Q1 Marketing Checklist: Strategic Moves to Set Your Brand Up for Success
When I was in college, one of my favorite professors listed all the assignments for the entire semester in our syllabus, a big change from high school where we …
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Testing Google Search Ads for B2B Audience Discovery and Brand Defense
After testing so many paid channels, I'm here to report Google Search Ads are a great place to start and end. Google Search Ads are a long-term strategy that …
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Brand Building PR Strategies for B2B Companies
I've seen the power of PR work firsthand with startups, enterprise businesses, and everything in between. In this article, I'll share some of my favorite …
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How I Set up Marketing for an eCommerce Shipping and Fulfillment Company as Their Fractional CMO
iDrive Logistics provides eCommerce shipping and fulfillment solutions, including access to the best shipping rates through their software (available to both …
Meta Ads Setup Best Practices
We've been through it with Reddit and LinkedIn ads, so today it's time to take you through how I set up Meta ads for MyFBAPrep. I was the least excited about …
Testing LinkedIn Ads and Audiences for a B2B eCommerce Logistics Company
"If you're in B2B, your audience is on LinkedIn." This is the premise that launched my paid digital experiments for MyFBAPrep. Although I was willing to test …
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Running Growth Experiments at MyFBAPrep: The Noodle Approach
Pasta, meet wall. If it sticks, it's cooked. This is how we found some of our biggest growth channels in 2024. Although not completely random, I've …
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Testing Reddit Ads for a B2B eCommerce Logistics Company
Testing paid ads on Reddit was one of my 2024 experiments for MyFBAPrep. I had started building up our account by commenting and contributing to relevant …
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