Blog — page 2
-
Email Signature Marketing: Ideas and Email Signature Generators
I have often said design is one of my weaknesses as a marketer, and you can probably tell by my default plain-text email signatures if we've ever emailed in the past. However, the same …
-
26 Awesome Website Optimization Tools to Improve Your Site Performance
As the number of internet and eCommerce users grows, so does the importance of website optimization. Factors such as page load speeds, user experience (UX), and search engine …
-
AI Meeting Notetaker Options to Streamline Project Management
Do you spend more time typing out meeting notes than engaging in meetings? AI notetakers have advanced to the point where they create meeting minutes and action items better than even …
-
Q1 Marketing Checklist: Strategic Moves to Set Your Brand Up for Success
When I was in college, one of my favorite professors listed all the assignments for the entire semester in our syllabus, a big change from high school where we were drip-fed our …
-
Testing Google Search Ads for B2B Audience Discovery and Brand Defense
After testing so many paid channels , I'm here to report Google Search Ads are a great place to start and end . Google Search Ads are a long-term strategy that should be part of the …
-
Brand Building PR Strategies for B2B Companies
I've seen the power of PR work firsthand with startups, enterprise businesses, and everything in between. In this article, I'll share some of my favorite brand-building PR strategies …
-
Meta Ads Setup Best Practices
We've been through it with Reddit and LinkedIn ads , so today it's time to take you through how I set up Meta ads for one of my eCommerce logistics clients. I was the least excited …
-
Testing LinkedIn Ads and Audiences for a B2B eCommerce Logistics Company
"If you're in B2B, your audience is on LinkedIn." This is the premise that launched my paid digital experiments . Although I was willing to test Reddit , Google Search, and Meta ads , …
-
How To Hire a Content Marketing Manager
Content is valuable for every company - the right content strategy creates compounding returns, boosts business ROI, and generates high-quality leads. However, without a content …