B2B eCommerce Content Marketing and Strategy
We operate in a consumer-led environment, meaning customers have their pick of brands, products, and anything their hearts desire. So, it’s your job as a …
[Read more...] about ICP vs. buyer persona vs. user persona: The secret to personalized marketing
Once upon a time, $100,000 a month in sales was just a pipedream. But against all odds, you did it. And now, you’re looking at the next mountain peak: $1 …
[Read more...] about eCommerce growth strategies: How to get from $100k to $1m/month
Your purchase journey is critical to your eCommerce success; it dictates how consumers perceive your brand and products while they’re deciding to make a …
[Read more...] about How to optimize your post-purchase experience to gain lifelong customers
When building an inbound marketing strategy, there’s no shortage of channels to target. Organic acquisition channels are a critical part of every sustainable …
[Read more...] about Top 10 organic acquisition channels and how to optimize them
Referrals are to freelancing what subscriptions are to eCommerce: the holy grail. Referred clients trust you more, their projects have a running start, and …
Imagine your friend invited you to a party and promised they’d introduce you to everyone — and then they got amnesia. You don't know any of the other attendees, …
Building a powerful marketing team is a smart move at any growth stage. I've worked as a one-woman marketing team for early-stage startups and with enterprise …
[Read more...] about How to build and organize your marketing team structure
There's a world of difference between product marketing and growth marketing, with both playing key roles in a company's success. Yet founders often struggle to …
In comparison to email, SMS marketing takes the cake for acquisition marketing and customer retention. SMS offers a multitude of advantages that surpass what …
[Read more...] about How SMS marketing can increase loyalty and conversions
