Last year, I switched from working with one of the fastest-growing 4PLs serving merchants of all sizes, to working with a boutique, white-glove fulfillment …
[Read more...] about 8 Shifts when marketing to B2B enterprise eCommerce
B2B eCommerce Content Marketing and Strategy
Last year, I switched from working with one of the fastest-growing 4PLs serving merchants of all sizes, to working with a boutique, white-glove fulfillment …
[Read more...] about 8 Shifts when marketing to B2B enterprise eCommerce
Another day, another customer cancellation – but is that a bad thing? Customers cancel subscriptions all the time. Rather than lose sleep over your churn rate, …
[Read more...] about Is your customer exit survey giving you the insights you need?
Today I'll be taking you through a website update case study for one of my B2B eCommerce clients; MyFBAPrep. MyFBAPrep started out with a focus on — as the …
[Read more...] about Website redesign case study: Teardown and new objective analysis
Subscriptions and subscription boxes are a genius eCommerce strategy. They extend your customer lifetime value (LTV), introduce consumers to new product lines, …
[Read more...] about 20 Awesome subscription boxes to brighten your day
“Off with their heads!” You’d be forgiven for thinking we mean the Queen’s gardeners from Alice in Wonderland. We’re actually talking about headless …
[Read more...] about Headless commerce and how to implement it for your eCommerce store
Project management has evolved a long way from tracking down assignments at different desks in an office. As technology makes it easier and more effective to …
Inventory management is critical to the cash flow (and happy customers) of your eCommerce business. It’s a careful balancing act: You need to make sure you …
[Read more...] about A complete guide to eCommerce inventory management
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The main role of a webinar landing page is to turn visitors into registrants. If that isn’t happening, and you’re seeing plenty of traffic from all your webinar …
[Read more...] about Webinar landing page optimization: How to turn views into registrations
Want to collaborate? Find me at Rachel[at]rachelandreago.com.