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Rachel Andrea Go

B2B eCommerce Content Marketing and Strategy

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Rachel Go / November 15, 2021

How to build and organize your marketing team structure

Building a powerful marketing team is a smart move at any growth stage. I've worked as a one-woman marketing team for early-stage startups and with enterprise …

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Rachel Go / August 24, 2021

9 Tips to improve your startup sales process

Every startup wants to expand and improve, but if your sales process isn’t optimized for conversions, growth, or repeatable business, you’ll remain …

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Rachel Go / July 19, 2021

Top-down versus bottom-up sales models: What they mean and how to use them

A B2B business has several options when choosing a customer acquisition structure, and finding the most effective can take time. The most successful companies …

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Rachel Go / September 28, 2020

How to generate leads using online communities

Online communities like Quora and Reddit are bursting with engaged audiences, all conveniently segmented into their own interests and niches. They're excellent …

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Rachel Go / April 20, 2020

5 Challenges businesses face in 2020 and how to handle them

Four months ago, we thought the biggest 2020 business challenges would be automation, cybersecurity, and global workforces. Today, COVID-19 has transformed …

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Rachel Go / November 21, 2019

A 10-minute introduction to Agile project management

Embracing Agile project management strategies and methodologies can help your business flourish. If you’re new to the world of Agile or want to learn …

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Guest / April 29, 2019

What I Learned Co-hosting My First Small Group Retreat

This is a guest post from Kaleigh Moore. She’s a full-time freelance writer specializing in blog content for eCommerce platforms and the software that …

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Guest / April 7, 2019

Web hosting mistakes that could hurt your business

This is a guest post by Jodie Manners. Jodie is a conversion copywriter, content strategist and optimisation specialist working with bold B2B SaaS and marketing …

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Rachel Go / January 2, 2017

Leverage your unique strengths

I recently met with a local Philippine designer who discussed the importance of using local techniques and materials in his work. The Philippines utilizes …

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Recent Posts

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