Whether you’re an independent contractor or in-house marketing manager, you’re limited to the number of hours in your work day. If you want to promote your …
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Content Distribution: 13 Channels to Reach Your Best Audiences
Marketing teams invest significant time and budget into content creation. But those efforts go to waste if your target audience misses or ignores …
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How To Write a Case Study That Converts
Anyone can say they’re the best at what they do, but not everyone has the evidence to back up their claims. That’s why case studies are so powerful—they show …
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WordPress.org Vs. WordPress.com: Choosing the Right Platform for Your Content
With 810 million websites (around 43% of all sites in existence) using it as of 2023, WordPress is a giant among website creation platforms. That comes as no …
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10 Ways to Promote a Paid Newsletter Subscription or Email Course
If social media is rented land, then email marketing is owned — you have full control. Unlike social media's ever-changing rules and algorithms, email gives …
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How to Create AI-Generated Content That You Can Be Proud Of
All successful marketers know the secret to getting ahead is to work smarter, not harder. They embrace technology and tools — artificial intelligence (AI) …
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How to Conduct Consumer Research
How well do you know your customers? Do you know what motivates them? What keeps them up at night? What does their dream role look like? What would make their …
7 Omnichannel marketing lessons from the Barbie movie
On July 21, 2023, Barbie premiered in theaters and generated $70.5 million that same day. The movie went on to bring in more than $155 million in ticket sales …
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Creative omnichannel marketing examples from the Barbie Movie playbook
Are you all seeing pink, or is it just me? Just kidding. I know it's not just me—it's Barbie! Barbie turned the world (and consumer subconscious) pink. And …
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