We've been through it with Reddit and LinkedIn ads, so today it's time to take you through how I set up Meta ads for one of my eCommerce logistics clients. I …
Case Study
Testing LinkedIn Ads and Audiences for a B2B eCommerce Logistics Company
"If you're in B2B, your audience is on LinkedIn." This is the premise that launched my paid digital experiments. Although I was willing to test Reddit, …
[Read more...] about Testing LinkedIn Ads and Audiences for a B2B eCommerce Logistics Company
Running Growth Experiments: The Noodle Approach
Pasta, meet wall. If it sticks, it's cooked. This is how we found some of our biggest growth channels in 2024. Although not completely random, I've …
[Read more...] about Running Growth Experiments: The Noodle Approach
Testing Reddit Ads for a B2B eCommerce Logistics Company
Testing paid ads on Reddit was one of my 2024 experiments. I had started building up our account by commenting and contributing to relevant subreddits, and by …
[Read more...] about Testing Reddit Ads for a B2B eCommerce Logistics Company
Launching An Interview Series
In January 2024, I spoke with eight knowledgeable partners in a clients' network for a new interview series that dove into these folks' backgrounds, what …
How I scaled a blog and guest post exchange program for a B2B eCommerce company
In this article, I detail one of my earliest forays into eCommerce: managing a blog. From December 2016 to August 2017, I grew Skubana's blog efforts from an …
[Read more...] about How I scaled a blog and guest post exchange program for a B2B eCommerce company
Website redesign case study: Teardown and new objective analysis
Today I'll be taking you through a website update case study for one of my B2B eCommerce clients; MyFBAPrep. MyFBAPrep started out with a focus on — as the …
[Read more...] about Website redesign case study: Teardown and new objective analysis
Protected: How I managed organic acquisition for an eCommerce fulfillment startup
This content is password-protected. To view it, please enter the password below. Password: …
Lessons from organizing the 2nd annual Discoverr Conference
Note: I was brought on in a freelance capacity to organize the Discoverr Conference. The thoughts and opinions below are my own, and don't reflect the Deliverr …
[Read more...] about Lessons from organizing the 2nd annual Discoverr Conference