Case Study — page 2
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Meta Ads Setup Best Practices
We've been through it with Reddit and LinkedIn ads , so today it's time to take you through how I set up Meta ads for one of my eCommerce logistics clients. I was the least excited …
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Testing LinkedIn Ads and Audiences for a B2B eCommerce Logistics Company
"If you're in B2B, your audience is on LinkedIn." This is the premise that launched my paid digital experiments . Although I was willing to test Reddit , Google Search, and Meta ads , …
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Running Growth Experiments: The Noodle Approach
Pasta, meet wall. If it sticks, it's cooked. This is how we found some of our biggest growth channels in 2024. Although not completely random, I've learned there is so much merit (and …
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Testing Reddit Ads for a B2B eCommerce Logistics Company
Testing paid ads on Reddit was one of my 2024 experiments . I had started building up our account by commenting and contributing to relevant subreddits, and by Q4 we decided we could …
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Launching An Interview Series
In January 2024, I spoke with eight knowledgeable partners in a clients' network for a new interview series that dove into these folks' backgrounds, what brought them to their current …
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How I scaled a blog and guest post exchange program for a B2B eCommerce company
In this article, I detail one of my earliest forays into eCommerce: managing a blog. From December 2016 to August 2017, I grew Skubana's blog efforts from an irregular posting schedule …
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Website redesign case study: Teardown and new objective analysis
Today I'll be taking you through a website update case study for one of my B2B eCommerce clients; the client . the client started out with a focus on — as the name implies — FBA prep . …
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How I managed organic acquisition for an eCommerce fulfillment startup
Today I'm going to take you through my journey with Deliverr, an eCommerce fulfillment company focused on fast delivery for multi-channel merchants. These are the lessons I learned (some the
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Lessons from organizing the 2nd annual Discoverr Conference
Note: I was brought on in a freelance capacity to organize the Discoverr Conference. The thoughts and opinions below are my own, and don't reflect the Deliverr brand. There are very …