Blog — page 2
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Service as a service: 6 Early lessons from building with AI
I know I’m late to the party, but it’s been too much fun learning about building with AI not to write about it. I’ve gone down the rabbit hole and have about a dozen GitHub …
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Email Signature Marketing: Ideas and Email Signature Generators
I have often said design is one of my weaknesses as a marketer, and you can probably tell by my default plain-text email signatures if we've ever emailed in the past. However, the same …
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26 Awesome Website Optimization Tools to Improve Your Site Performance
As the number of internet and eCommerce users grows, so does the importance of website optimization. Factors such as page load speeds, user experience (UX), and search engine …
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AI Meeting Notetaker Options to Streamline Project Management
Do you spend more time typing out meeting notes than engaging in meetings? AI notetakers have advanced to the point where they create meeting minutes and action items better than even …
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Q1 Marketing Checklist: Strategic Moves to Set Your Brand Up for Success
When I was in college, one of my favorite professors listed all the assignments for the entire semester in our syllabus, a big change from high school where we were drip-fed our …
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Testing Google Search Ads for B2B Audience Discovery and Brand Defense
After testing so many paid channels , I'm here to report Google Search Ads are a great place to start and end . Google Search Ads are a long-term strategy that should be part of the …
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Brand Building PR Strategies for B2B Companies
I've seen the power of PR work firsthand with startups, enterprise businesses, and everything in between. In this article, I'll share some of my favorite brand-building PR strategies …
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How I Set up Marketing for an eCommerce Shipping and Fulfillment Company as Their Fractional CMO
iDrive Logistics provides eCommerce shipping and fulfillment solutions, including access to the best shipping rates through their software (available to both 3PLs and brands), …
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Meta Ads Setup Best Practices
We've been through it with Reddit and LinkedIn ads , so today it's time to take you through how I set up Meta ads for one of my eCommerce logistics clients. I was the least excited …
