Blog — page 18
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A guide to multi-channel eCommerce success
Today’s eCommerce sellers are inundated with marketplace options. While Amazon continues to dominate, Walmart.com, eBay, Etsy, Shopify, and your own channels are all viable, valuable …
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Webinar partnerships: How to leverage strategic partnerships to drive webinar success
Webinar partnerships should be a cornerstone of your webinar strategy . In addition to adding their credibility to the event, each partner brings their own audience, unique content, …
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How superstar marketers use data to drive decisions (and the results)
I wanted to learn how marketing leaders decide what initiatives to push, so I spoke to some awesome marketing folks to hear their thought process and results.
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Gina Tirelli Ellison on partner marketing in eCommerce
Gina Tirelli Ellison is a partner marketing manager who works with eCommerce brands. She's done everything from hosting webinars to running blogs and building Slack communities. Read …
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Victoria Sullivan on sponsoring YouTube videos for lead generation
Victoria Sullivan is the Marketing and Partnerships Manager of Payability , a funding platform for eCommerce businesses that provides growth capital based on marketplace sales. …
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Darius Kunca on why AdKings invested in a podcast relaunch
Darius Kunca is the co-founder of AdKings and host of the "Built to Scale" (BTS) eCommerce podcast , which relaunched this year on January 25. AdKings is a Facebook ads growth agency …
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Andrew Maffettone on perfecting your top 3 content channels
Andrew Maffettone is the Founder and CEO of BlueTuskr , a full-service marketing agency for eCommerce sellers. BlueTuskr helps brands expand their reach through robust digital …
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Isabella Jiao on FanFood's content repurposing and distribution strategy
Isabella Jiao is the VP of Marketing at FanFood , an on-premise, in-venue contactless ordering app for foodservice operations. FanFood utilizes webinars, blogs, and a podcast in their …
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Katie Capka on how Kaspien drives conversion rate through their funnel
Katie Capka is the Inbound Marketing Manager at Kaspien, an eCommerce platform that helps brands sell on marketplaces like Amazon and Walmart. Kaspien has a large database of resources …