Blog — page 16
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How to increase the productivity of your freelancers
Freelancers are already an affordable, flexible, and efficient resource for many businesses. However, you can increase freelancer productivity even further by being strategic about …
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Top-down versus bottom-up sales models: What they mean and how to use them
A B2B business has several options when choosing a customer acquisition structure, and finding the most effective can take time. The most successful companies know a well-defined …
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What to look for in a remote employer
There are so many posts about what an employer should look for in a remote worker, but it goes both ways. A remote employee is selecting a remote employer just as much as a company …
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Discovery to fulfillment: How to optimize every step of your eCommerce buyer journey
Every customer you've ever had went through their own process to research, discover, select, and decide on your store. This is called a buyer journey, and it ideally culminates in a …
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A freelancer’s guide to managing multiple clients
The beauty of being a freelancer is being able to work on multiple projects with multiple clients. The challenge of being a freelancer is, you guessed it, managing multiple projects …
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7 Ways to generate B2B eCommerce leads
B2B (business to business) marketing is a different playing field than B2C (consumer marketing). Stakes are higher, so your acquisition needs to be on point. In eCommerce, B2B often …
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How and why to make Quora a cornerstone of your B2B eCommerce content strategy
B2B eCommerce marketing isn’t all about webinars , social media, or guest blogging (although I'm a huge fan). With 300+ million monthly active users, enviable SEO, and content covering …
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Keys to freelance writing for SaaS companies
In 2011, Marc Andreessen published his famous piece, “ Why Software Is Eating the World .” Ten years later, Andreessen’s prediction is truer than ever. Companies ranging from Microsoft …
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A guide to multi-channel eCommerce success
Today’s eCommerce sellers are inundated with marketplace options. While Amazon continues to dominate, Walmart.com, eBay, Etsy, Shopify, and your own channels are all viable, valuable …