Marketing goals give your team focus and direction. The goals you set should guide every action you take. Pair these with the right marketing KPIs (key …
[Read more...] about How to Set Goals and Which Marketing KPIs to Measure
Latest Posts
How to Launch a Referral Program: Maximizing the Potential of Word-of-Mouth Marketing
Referral programs have become invaluable investments for businesses in various industries. Unlike your typical advertisements and marketing campaigns, they …
Programmatic SEO: Building High-Traffic Pages at Scale
In the ever-evolving landscape of search engine optimization (SEO), staying ahead of the curve is crucial for you to drive traffic to your …
[Read more...] about Programmatic SEO: Building High-Traffic Pages at Scale
14 Steps for Migrating a Website to WordPress
Growth is good, but it can also mean outgrowing your toolkit. In terms of websites, growth can mean your current provider has limited features that no longer …
[Read more...] about 14 Steps for Migrating a Website to WordPress
An SEO Primer for Content Marketers
Search engine optimization — three words you’ve probably heard a lot when running your business. But what is it? How does it work? And, most importantly, how do …
12 Building Blocks of a Strong eCommerce Marketing Strategy
Whether you're new to selling online or looking for fresh ways to market your products, a solid eCommerce marketing strategy is imperative to beat your …
[Read more...] about 12 Building Blocks of a Strong eCommerce Marketing Strategy
9 Compelling Reasons to Hire a Product Researcher
It’s essential to validate your product idea before investing resources into it; you need to feel confident its profitability will outweigh expenses. This is …
[Read more...] about 9 Compelling Reasons to Hire a Product Researcher
8 Beta user acquisition strategies for a strong launch
Whether it’s your first or 100th product, the excitement of launching never gets old. The pre-launch phase is an exciting time for any SaaS company. After …
[Read more...] about 8 Beta user acquisition strategies for a strong launch
20 Awesome Website Optimization Tools to Improve Your Site Performance
As the number of internet and eCommerce users grows, so does the importance of website optimization. Factors such as page load speeds, user experience (UX), and …
[Read more...] about 20 Awesome Website Optimization Tools to Improve Your Site Performance