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Rachel Andrea Go

Fractional CMO for B2B eCommerce Companies

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Latest Posts

Webinar software solutions

Rachel Andrea Go / November 11, 2024

49 Webinar Software Options: The Tools You Need to Execute Webinars and Drive Leads

The technology behind your event can make or break it. No one wants to stick around for a webinar with poor sound quality or a blank screen. That's why the …

[Read more...] about 49 Webinar Software Options: The Tools You Need to Execute Webinars and Drive Leads

Business finances and people ops tools

Rachel Andrea Go / October 28, 2024

17 Tools to Streamline Your Business Finances and People Ops

Growing teams have both increasing budgets and expenses. As your responsibilities and headcount increases, you need to utilize the right tools to organize and …

[Read more...] about 17 Tools to Streamline Your Business Finances and People Ops

eCommerce growth tests

Rachel Andrea Go / September 30, 2024

eCommerce Growth Tests: 8 Ways To Find the Cause of Slowing eCommerce Growth

If there’s one thing you can count on in the eCommerce space, it’s that it will always keep you on your toes. eCommerce is constantly in flux. Even the most …

[Read more...] about eCommerce Growth Tests: 8 Ways To Find the Cause of Slowing eCommerce Growth

Launching an interview series for MyFBAPrep

Rachel Andrea Go / September 16, 2024

Launching An Interview Series At MyFBAPrep

In January 2024, I spoke with eight knowledgeable partners in the MyFBAPrep network for a new interview series that dove into these folks' backgrounds, what …

[Read more...] about Launching An Interview Series At MyFBAPrep

Content marketing templates

Rachel Andrea Go / September 2, 2024

18 Content Marketing Templates to Supercharge Your Marketing Strategy

If there’s one thing I’ve learned throughout years and years of content marketing strategy and execution, it’s that your strategy is only as strong as your …

[Read more...] about 18 Content Marketing Templates to Supercharge Your Marketing Strategy

How to Run a Competitor Analysis and Competitive Analysis Template

Rachel Andrea Go / August 19, 2024

How to Run a Competitor Analysis (+ Competitive Analysis Template)

Unless you offer a one-of-a-kind product to a one-of-a-kind audience, you have competitors. And you should be analyzing them. Understanding your competition …

[Read more...] about How to Run a Competitor Analysis (+ Competitive Analysis Template)

AI powered video editors

Rachel Andrea Go / August 5, 2024

22 AI-Powered Video Editors to Optimize Your Video Content Creation

If you want to create a well-rounded content strategy that appeals to your target audience, you need to think beyond listicles and “how-to” guides. As a …

[Read more...] about 22 AI-Powered Video Editors to Optimize Your Video Content Creation

eCommerce learning resources

Rachel Andrea Go / July 22, 2024

66 Amazing eCommerce Learning Resources to Cover the Industry

Since the upheaval of 2020, the global economy has drastically changed, eCommerce included. Even so, the industry still operates at breakneck speed, which means …

[Read more...] about 66 Amazing eCommerce Learning Resources to Cover the Industry

ipad

Rachel Andrea Go / July 8, 2024

The Giant (Categorized) List of eCommerce Marketing Tools

Hundreds of eCommerce marketing tools are at your disposal today. Whether you’re looking for an email platform or a social media management solution, there’s a …

[Read more...] about The Giant (Categorized) List of eCommerce Marketing Tools

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Recent Posts

  • MyFBAPrep × RGO: A Five-Year Case Study
  • How my fractional CMO model was born from an early project brief
  • I’m a Certified Marketing Engineer (Plus the Project That Earned My Diploma)
  • How I ran Deliverr’s Discoverr Conference 55% under budget
  • Building Deliverr’s Walmart Marketplace email course from audience signals
  • Creating 13 pages of B2B fulfillment web copy for Shipwire
  • Service as a service: 6 Early lessons from building with AI
  • Email Signature Marketing: Ideas and Email Signature Generators
  • 26 Awesome Website Optimization Tools to Improve Your Site Performance
  • AI Meeting Notetaker Options to Streamline Project Management

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