Earlier at dinner someone asked me how I design my fractional CMO engagements and structure, and it's been asked enough at this point that I decided to document …
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I’m a Certified Marketing Engineer (Plus the Project That Earned My Diploma)
I just earned the Marketing Engineer certification from Profound University with a 90% score. The capstone was a self-improving LinkedIn pipeline I built inside …
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How I ran Deliverr’s Discoverr Conference 55% under budget
In this case study, I'll go over how I built and delivered the Discoverr virtual conference for $9K vs $20K projected, with cost-per-seller at $1,125 vs $2,500 …
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Building Deliverr’s Walmart Marketplace email course from audience signals
A lot of what I learned during my time at Deliverr influenced how I listened to and actioned the customer voice in my career since. And one of my favorite …
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Creating 13 pages of B2B fulfillment web copy for Shipwire
After consulting with Claude, I discovered that most of my clients have come from other clients. So, in this case study, I'll cover some work I did for Shipwire …
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Service as a service: 6 Early lessons from building with AI
I know I’m late to the party, but it’s been too much fun learning about building with AI not to write about it. I’ve gone down the rabbit hole and have about a …
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Email Signature Marketing: Ideas and Email Signature Generators
I have often said design is one of my weaknesses as a marketer, and you can probably tell by my default plain-text email signatures if we've ever emailed in the …
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26 Awesome Website Optimization Tools to Improve Your Site Performance
As the number of internet and eCommerce users grows, so does the importance of website optimization. Factors such as page load speeds, user experience (UX), and …
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AI Meeting Notetaker Options to Streamline Project Management
Do you spend more time typing out meeting notes than engaging in meetings? AI notetakers have advanced to the point where they create meeting minutes and action …
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