Webinar marketing is a key component of your overall webinar strategy. Planning and organizing a webinar ensures the event runs smoothly, but marketing …
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6 Things Content Needs to Work
I've dug out a few gems from my LinkedIn inbox lately, triggered by a question an operator asked: "We are just starting to do SEO work and I saw that you were …
Case Study: Building Marketing for a B2B eCommerce Logistics Company
In this case study, I'll document some of the work I did for a logistics client from 2021 to 2026 wherein I build their marketing team from scratch, tested and …
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Two-year retro at iDrive Logistics: Doubling conversion rate with 120% more inbound contacts on flat traffic
It's been two years since I joined iDrive Logistics as their CMO. Here's a quick check-in on what's moved, fresh from the MCP server I set up for them! The …
How my fractional CMO model was born from an early project brief
Earlier at dinner someone asked me how I design my fractional CMO engagements and structure, and it's been asked enough at this point that I decided to document …
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I’m a Certified Marketing Engineer (Plus the Project That Earned My Diploma)
I just earned the Marketing Engineer certification from Profound University with a 90% score. The capstone was a self-improving LinkedIn pipeline I built inside …
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How I ran Deliverr’s Discoverr Conference 55% under budget
In this case study, I'll go over how I built and delivered the Discoverr virtual conference for $9K vs $20K projected, with cost-per-seller at $1,125 vs $2,500 …
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Building Deliverr’s Walmart Marketplace email course from audience signals
A lot of what I learned during my time at Deliverr influenced how I listened to and actioned the customer voice in my career since. And one of my favorite …
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Creating 13 pages of B2B fulfillment web copy for Shipwire
After consulting with Claude, I discovered that most of my clients have come from other clients. So, in this case study, I'll cover some work I did for Shipwire …
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